GenkiFit is a social enterprise with a mission to inspire and support individuals of all ages in rural Victoria to build stronger, healthier lives through fun, accessible, and inclusive fitness programs. Genki Fit is a social enterprise committed to promoting health, vitality, and community well-being, particularly in rural and regional Victoria. Established in 2009 by David Ellis, GenkiFIT was bo
rn out of David’s experience teaching in a small rural Japanese village. It was there that he saw the need for accessible health and fitness programs in regional communities that often lack the resources and infrastructure to support them. Inspired by the Japanese word Genki (元気), meaning health, energy, and vitality, David set out to create a business focused on empowering local communities to lead healthier, more active lives. In 2019, when David embarked on a family trip around Australia, Jaymee took the reins of the business. With years of experience in the fitness industry since 2012, Jaymee brings a wealth of expertise and passion to Genki Fit, having previously run her own dance and fitness business. She holds a Certificate IV in Fitness, as well as certifications in Pilates, Barre, Strong Nation, Boxing, Step, Circuit, and Reformer Pilates, offering a diverse range of classes suited for all fitness levels. At Genki Fit, we believe that fitness should be inclusive, fun, and accessible to everyone. We offer a variety of fitness classes, workshops, and family-friendly programs designed to engage and motivate people of all ages and abilities. Our mission is to break down the barriers to health and fitness that rural communities face, particularly for those with lower incomes or limited access to facilities. Through our programs, we aim to improve physical and mental health, build positive lifestyle habits, and create a supportive, connected community. In 2022, we celebrated surpassing our 2000th participant, and by 2024, we reached 2700 participants. These milestones reflect the growing impact of our services and the ongoing commitment we have to our local communities. As a social enterprise, our work extends beyond just fitness; we are deeply focused on creating lasting social and community benefits. Whether through fitness classes, youth programs, or local event sponsorships, Genki Fit strives to be a catalyst for positive change, fostering healthier, stronger, and more resilient communities in rural Victoria. Our Purpose
To break down barriers to fitness and wellness in rural Victoria, creating accessible and engaging opportunities that promote healthy lifestyles. Our Vision
To empower individuals and communities in rural Victoria to lead healthier, more active lives. Where everyone, regardless of their location or income, has the tools, support, and motivation to achieve lifelong wellness and resilience. Our Mission
To inspire and support individuals of all ages in rural Victoria to build stronger, healthier lives through fun, accessible and inclusive fitness and wellness programs. We are committed to fostering a welcoming environment that encourages sustainable, lifelong habits, empowering people to thrive physically, mentally, and socially in their communities. Impact Statement
GenkiFIT is dedicated to empowering rural Victorian communities to achieve greater physical and mental health. By breaking down access barriers to quality fitness programs, we aim to reduce health disparities faced by rural populations, who often experience higher rates of chronic illness and limited access to health resources. Through community-driven fitness programs, we foster social connections, boost self-confidence, and promote resilience in participants, contributing to healthier, more vibrant rural communities that are better equipped to thrive.
