06/09/2026
I think one of the more dangerous things that can happen to you on social media is becoming known for an opinion.
Imagine you make a video saying Exercise A is better than Exercise B to grow X or the reason your X suck is because you X too X.
It does well.
So you make another video explaining why (whether that “why” is factual is neither here nor there).
That does well too.
People start following you because you’re “the person who understands this stuff” (or because they falsely mistook your genetics as evidence that what you said was actually correct). Other creators disagree with you, so naturally you defend your position. You find more research to support your idea (key word: idea), you get better at explaining it, debate people in the comments (subtly changing the context each time), maybe you make a response video when someone challenges you (where you walk back just enough of the original claim to make it defensible).
And somewhere along the way, a fairly unremarkable opinion about an exercise has become part of your identity.
Now imagine six months later a new study comes out that makes your original position considerably harder to defend.
You would like to think you’d read it and go:
“Well s**t, I might have been wrong”
But now there’s a cost attached to doing that.
You’ve made 14 videos about it, argued with 300 strangers about it, your audience expects you to believe it, maybe you’ve sold an ebook or course based partly on the framework behind it.
Changing your mind no longer feels like updating your understanding...it feels like losing.
And I think this explains a lot of what we see online.
People don’t necessarily start out trying to mislead anyone. I think a lot of the time they slowly become incentivised to defend an idea they were initially just exploring.
Because once being right about something becomes part of your identity, it becomes considerably harder to objectively evaluate evidence that suggests you might be wrong.
At that point, you’re no longer just defending the idea and instead you’re defending yourself