Stephen Boroda Coaching

Stephen Boroda Coaching iMA Accredited Professional | Rabbi

I help you bring that “impossible” person onside. That is a key iMA principle. How many arguments could have been avoided?

Transform your most challenging relationship into your strongest connection. Communicate and connect effectively with someone who feels impossible to reach. I am a rabbi, educator and iMA Accredited Professional, personally trained and certified by iMA Creator, James Knight. We are living in exciting but challenging and increasingly turbulent times. With all the emphasis on the digital world, it i

s important not to overlook the most important skill of all: how to communicate and connect with people. I had to learn the hard way that “love your neighbour as you love yourself” does not mean to treat others how you would want to be treated, but rather to treat others how THEY would want to be treated. The best way to make yourself understood is to first understand how the other person will best hear your message. Asking and answering the question “What Colour Are They?” enables you to predict how they are most likely to respond best. How much easier might life have been if we had only learned this earlier and been given the skills to put this into practice! How many misunderstandings and how much heartache could have been prevented? iMA is truly transformative. iMA is a simple, colour-based language, that provides a way to observe, understand and deal with differences, enabling people to communicate and connect with others on their wavelength. I first found out about iMA from my brother Ashley. When I realised just how beneficial iMA could be to my own areas of interest and expertise, I too applied to become an Accredited iMA Practitioner. iMA has been used to help match the right people with the right roles in organisations and businesses, to aid career choice, to make schools and teachers more effective, to improve internal communication in businesses and organisations, to promote a higher standard of customer service, to resolve disputes, to facilitate civilised marital separations, and to assist people to find the perfect life partner (so as to reduce the chances of them needing a separation). As an iMA Practitioner, I am not alone. I am part of a community of experts with a wide area of expertise who are all using iMA to help themselves and to help others be, do and live better - making life easier, happier, more productive and more meaningful. Why Is It That Some People Just Drive Us Crazy? Do you have someone in your life that - let’s be honest - you find an absolute pain in the neck to be around, yet you need to interact with that person regularly? Perhaps it’s your boss. Perhaps it’s your employee. Perhaps it’s your colleague. Perhaps it’s your client - or your lawyer, accountant or financial advisor. Perhaps it’s someone who you would truly benefit from having as a client. Perhaps it's a parent or an adult child. Perhaps it's even your romantic partner. Whenever you need to interact with this person, you need to be on your absolute best behaviour to avoid saying something totally inappropriate to them. Every so often, despite your best efforts, something slips out of your mouth that you regret immediately and that just worsens your relationship with this person further. Sometimes just thinking about this person keeps you awake at night - quite literally. Have you ever thought why this might be? Did God or the Universe just place this person in your path to test your patience? Stranger still, not everyone seems to think as negatively about this person as you do. Some people actually love and respect this person greatly. Allow me to begin to answer this question for you. You have so much trouble relating to this person whilst others do not share your struggle because not everyone relates to the world and other people in the same way as you do. In fact, people relate in four different ways, each determined by a combination of two factors.

25% of the world's population typically thinks and behaves almost entirely differently from you. Why Is It That We Can Feel So Lonely, Even When We Are Surrounded By People? According to Daria Leshchenko, a successful mentor and business leader who featured in Inc. Magazine's 200 Female Founders list in 2023, we can feel lonely both when we are by ourselves and when we are surrounded by other people. She lists four quite different reasons:

• We have been judged and misunderstood;

• We hide our true selves;

• We feel insecure about ourselves;

• We refuse to give people a chance. When I read Daria Leshchenko's list of reasons, I was taken aback. Why? Because each of the four reasons is most typically true for one of the four iMA styles! Interested in learning more? Please message me.

𝗔 𝗹𝗼𝘁 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗻𝗰𝗲 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗶𝗠𝗔 …2000 Stephen: ● I was working for a congregation as their Ritual and Programming Dir...
10/11/2024

𝗔 𝗹𝗼𝘁 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗻𝗰𝗲 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗶𝗠𝗔 …

2000 Stephen:

● I was working for a congregation as their Ritual and Programming Director

● I reported to two bosses - the Rabbi and the Executive Director

● I found the Executive Director hard to work with and often completely impossible.

● I felt that the Executive Director got a perverted pleasure from making my life miserable.

● On one occasion, I expressed to the Rabbi that I wished that the Executive Director would drop dead from a heart attack. (Yes, I know, not a great thing to say, but that’s how frustrated I was.)

● I questioned silently and aloud for just how long I would be able to remain in my position.

● I finally left the position in mid-2002, so glad to be moving on.

𝐈𝐟 𝐨𝐧𝐥𝐲 𝐈 𝐡𝐚𝐝 𝐤𝐧𝐨𝐰𝐧 𝐢𝐌𝐀 𝐢𝐧 𝟐𝟎𝟎𝟎!

2022 Stephen:

● I learned iMA from iMA Creator James Knight.

● I recalled my 2000 experience and my huge difficulty in relating to the Executive Director.

● I understood that he was not the devil incarnate but just that he typically thinks and behaves in a way that is diametrically opposed to the way that I typically think and behave. What makes him feel comfortable makes me feel most uncomfortable, and vice versa.

● As much as I found him extremely difficult to work with, the Executive Director would have found me just as difficult to work with.

● I’m a big-picture, ideas-driven, people-orientated optimist. He is facts, figures, and data-driven, a detail-obsessed realist. We are totally different from each other.

I now know what I only wished I had known in 2000 - that in order to communicate effectively with the Executive Director, I would have needed to learn to speak on his wavelength.

What would that have meant in practical terms?

I would have needed to throw fewer ideas at him at once, be more focused, finish things in a timely manner, be incredibly punctual and reliable, and show him exactly how what I was planning would be accomplished, how much it would cost, and how long it would take.

All I had to do was learn iMA and apply its principles. How many heartaches could I have saved if I had had the opportunity to do that earlier?

If you work or volunteer for a synagogue or other Jewish organisation - or even if you don’t, but this experience rings true - please schedule a no-pressure demo call.

𝐇𝐨𝐰 𝐏𝐡𝐢𝐥𝐢𝐩 𝐇𝐢𝐭𝐜𝐡𝐞𝐧 𝟖𝐱 𝐡𝐢𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐞 𝐝𝐚𝐲 𝐚𝐟𝐭𝐞𝐫 𝐚 𝐜𝐚𝐧𝐜𝐞𝐫 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐢𝐬...A wise man once said that the power of a testimoni...
10/11/2024

𝐇𝐨𝐰 𝐏𝐡𝐢𝐥𝐢𝐩 𝐇𝐢𝐭𝐜𝐡𝐞𝐧 𝟖𝐱 𝐡𝐢𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐡𝐞 𝐝𝐚𝐲 𝐚𝐟𝐭𝐞𝐫 𝐚 𝐜𝐚𝐧𝐜𝐞𝐫 𝐝𝐢𝐚𝐠𝐧𝐨𝐬𝐢𝐬...

A wise man once said that the power of a testimonial or a case study gives someone the gift of being able to go second.

Here's a powerful testimony from Phil Hitchen, Managing Director of Belle Vue Coaches Manchester, that vividly demonstrates the power of iMA.

Belle Vue is the coach company that drives the Manchester City first team to and from their matches.

(Well, somebody has to drive them there. Even as a passionate Arsenal fan, I can’t hold that against them. 😊)

In 2011, he was turning over £1m.

He also used to come to work early and stay late. He worked in the business and ran it. If there was a problem, he used to fix it. Operationally, Philip said it felt like he was fire-fighting all day, every day.

Then, one day, e-v-e-r-y-t-h-i-n-g changed. He was diagnosed with cancer and had to spend 3 months in chemotherapy.

But since that day, Philip has turned Belle Vue into a fast-growing brand that has repositioned itself as a recognised quality branded service operating across the Northwest, the UK, and Europe.

Today, his turnover is £8m — an 8x growth rate!

You would think that by raising the turnover by an extra £7m, he would be working harder. The fact is, he’s just been working smarter! And he’s had a greater work-life balance in the process.

What was his secret? iMA.

Using iMA, Phil has humanised his business and developed a passion for helping people live richer, fuller lives.

The results speak for themselves: £1m turnover to £8m plus!, greater work-life balance, more holidays, and more fun in the working environment.

According to Phil:

“iMA has helped me to transform the business AND the work-life balance of myself and everyone else who works for Belle Vue Coaches - now approximately 120 people.”

Now if that isn’t inspiring, I don’t know what is.

If iMA can impact a for-profit company like Belle Vue Coaches, can you imagine what it might do for your synagogue or other Jewish organisation?

I can. That’s why I’ve dedicated myself to helping organisations just like yours.

If you work or volunteer for a synagogue or other Jewish organisation - or even if you don’t, but Phil’s experience has made you curious to learn more about iMA - please schedule a no-pressure demo call.

Find out how iMA can help transform your organisation - Stephen Boroda

When I first decided to be a rabbi in the mid-1980s, having toyed with the idea for a number of years prior to that, I h...
10/11/2024

When I first decided to be a rabbi in the mid-1980s, having toyed with the idea for a number of years prior to that, I had a dream to not only qualify as a rabbi and work as a pulpit rabbi but to make a wider impact.

I had no idea at the time what kind of impact I might make or how that might come about. I may well have simply been suffering from illusions of grandeur, but that was my dream.

I grew up in the British Reform movement and began my rabbinic programme at Leo Baeck College in London. However, I spent my first year in Jerusalem (mostly improving my Hebrew) before studying for four years at the University of Judaism in Los Angeles (now the American Jewish University), which is under the auspices of the American Conservative Movement.

After a further year in Jerusalem - at the liberal Orthodox seminary Mechon Pardes - it became apparent that I no longer belonged in the Reform Movement. (Perhaps more accurately, the leadership of Leo Baeck College had decided that I no longer belonged in the Reform Movement). I, therefore, negotiated my way out of Leo Baeck College and, by doing, set a record that I doubt will ever be broken: I had been on the College’s books for 6 years but never attended even one hour of classes at the College in London!

Circumstances were such that I actually gave the Reform Movement one last try - in Sydney, Australia.

After that opportunity ended on an unpleasant note, God led me in a new direction. I began my journey “across the fence” becoming the Assistant Minister of the Orthodox synagogue in Adelaide, South Australia.

After 2 years with the congregation, there was a period of about 6 months when they were between rabbis. Although I had no formal qualifications, I became the de facto rabbi.

I learned a tremendous amount during that time, having been thrown into the deep end unexpectedly.

I initially felt quite intimidated and underqualified to play a leadership role in the Orthodox community. However, I coped remarkably well in the interim role, which gave me the self-confidence to study to become an Orthodox rabbi.

To cut a long story short, having served in two support roles in the US (the first of which I discuss here), I became ordained in August 2005.

Just under 3 years later, I became the senior rabbi of a congregation in Melbourne, Australia, where I served for over 6 years.

I was now a rabbi—an Orthodox rabbi, to boot—and had been given the opportunity to lead a congregation.

But the dream of making that wider impact remained unfulfilled.

Having moved from the UK to Israel, Israel to the US and back to Israel, then from Israel to Australia, back to the US and back to Australia, I decided that it was time to stay put.

With rabbinical positions hard to come by (especially as I was already in my early 50s), I began to explore other opportunities. This led me to the wonderful world of the Internet and a new dream - to become an entrepreneur who could work from anywhere.

After trying a few different businesses, my brother Ashley (who has lived his entire life in the UK, unlike his globetrotting brother) introduced me to iMA and to its genius creator, James Knight.

Training with James over Zoom was a true eye-opener. I fell in love with iMA and realised that helping people improve communication and deepen connection through iMA was my new life mission.

After completing my training with James and being certified by him as an iMA Accredited Professional, I completed the goal that James had set for me, namely absorbing iMA’s principles so well that anyone learning iMA from me would think that I had created iMA myself.

The next step was to find my own unique path to bring iMA to the world.

It took a while, but with the help of some incredible teachers and mentors, I finally determined the most effective way for me to make a positive difference with iMA.

Given my 30 years of experience working in Jewish communities, I would be able to make the biggest difference by helping the leadership of synagogues and other Jewish communal organisations work more effectively with each other and with their professional staff.

Once the leadership experienced the incredible power of iMA for themselves, they would be excited to introduce it to their wider membership.

After all, almost every one of their members likely faces a situation where someone important in their life - a business partner, a boss or manager, a key employee or team member, a client or potential client, a family member (adult child or sibling) or even their intimate partner - they currently perceive as “difficult”.

In addition, a percentage of the members of these synagogues or other Jewish communal organisations are suffering from loneliness, declared by the US Surgeon General in May 2023 as the world’s newest epidemic.



iMA helps people understand that the person causing them so much grief is not difficult but merely different from them.

iMA also addresses loneliness and its devastating effects (equivalent to smoking 30 ci******es a day) by helping people to identify other people who typically think and behave like they do (25% of the world’s population), with whom they can best build new friendships and relationships.

A few days ago, I came to a realisation. By introducing iMA - taught in my unique way, meditated through the lens of Jewish texts and traditions and my own extensive communal leadership experience - to Jewish communal leaders around the world, and through the leadership to the general membership of those organisations, I am finally making that wider impact that I dreamed of almost 40 years ago.

Whether you are being kept awake at night by that “difficult” board member, rabbi, spouse, work colleague or client, or whether you are one of the 33% of the world’s population suffering from loneliness, you can transform your life faster than you had ever believed possible.

It all begins with iMA.

How many stressful work situations can you relieve?

How many Yom Tov or Seder table arguments can you eliminate?

How many broiguses can you fix?

How many marriages can you help to save?

How much goodwill would you engender as a result, and how might that translate into increased membership and more donations?

If this resonates with you, I look forward to speaking to you soon.

Just book an appointment using the Calendly link below:

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Melbourne, VIC

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