The World Incubator

26/06/2024

For my friends that are entrepreneurs or have junior marketers in their business, this program starting on Monday will give you an ability to take your business from strategy to implementation with daily webinars.

What is great about this program is that each day is "exactly what you should be doing on a daily basis" keeping teams on track.

Using Robotic Marketer AI platform, you can expect between 10 minutes and 30 minutes of a day on marketing and the rest is freed up to do other things in your business or scale campaigns.

In the news:

Robotic Marketer launches Come Market Your Business with Me, designed to streamline marketing for Australian small businesses using AI.

20/06/2024

Marketing and Communications Executive at Marketing Eye (Melbourne)

At Marketing Eye, we help businesses grow and thrive through innovative marketing strategies and advanced technology. We are passionate about delivering results and providing exceptional service to our clients. Our dynamic team is dedicated to creativity, excellence and pushing the boundaries of what's possible in marketing. For 20 years, we have been at the forefront of marketing strategy and tactics and are well known globally for our influence on the marketing sector.

About the Role

Due to our rapid growth and market success, Marketing Eye is expanding our team. We are looking for a Marketing and Communications Executive to help drive our marketing efforts and enhance our brand presence. As a key member of the marketing team, you will play a critical role in developing and executing marketing strategies that support our business objectives.

What You’ll Do

- Client Interaction: Work directly with clients to understand their marketing needs and objectives.
- Content Creation: Develop and manage engaging content for various channels, including blogs, email campaigns and social media. Use AI powered content generator Robotic Marketer for your first draft - but you must know how to personalise.
- Strategy Development: Create and implement marketing strategies developed on Robotic Marketer that enhance brand visibility and engagement.
- Campaign Management: Plan and execute marketing campaigns that drive lead generation and customer acquisition for clients.
- Public Relations: Manage public relations efforts, including writing press releases with Robotic Marketer and building relationships with media contacts.
- SEO Optimization: Optimise content for search engines to improve organic search rankings and drive traffic to our website.

Your Skills and Experience

- Experience: 2-5 years in marketing or communications, preferably in a technology, financial services or software company - or agency!
- Skills: Strong writing and communication skills, experience with content creation and campaign management. Attention to detail is EVERYTHING.
- Tools: Familiarity and skills with marketing tools such as HubSpot, Google Analytics and social media platforms. We will teach your Robotic Marketer
- Attributes: Self-starter, highly organised and able to manage multiple projects simultaneously.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.

Why Join Marketing Eye?

At Marketing Eye, we believe in empowering our team to think big, act boldly and make a real impact. As a Marketing and Communications Executive, you’ll have the opportunity to work in a collaborative and innovative environment that supports professional growth and development. This role is client focusing so an inner confidence in capability is required and a problem solving mentality is essential.

- Career Growth: Opportunities for advancement and professional development. You will learn more in the first 3 months than you possibly have learned in your career.
- Work Environment: A supportive team culture that wants you to succeed -- but note - we don't have any extraverts - so if you are after a party - we are probably not great in this area.
- Benefits: Competitive salary, birthdays are really celebrated and a focus on work-life balance - you must leave the office by 5.30!

Why You Should Join the Marketing Eye Team

- Career Growth: We provide opportunities for career advancement at every level. Fast-track your career from Marketing Executive to Marketing Manager within 12 months.
- Investment in Success: We invest in your success and provide spaces for collaboration and fun.
- Culture: We celebrate our differences and are committed to a diverse and inclusive workplace. Kindness and ability to work as one team is integral to our culture.
- Ethical Practices: We are committed to ethical business practices and social responsibility.

Did You Know?

- International Presence: Marketing Eye has a strong presence with offices in various locations and a diverse team of marketing professionals.
- Industry Recognition: We’ve received numerous accolades for our innovative marketing strategies and exceptional service.

Marketing Eye is an equal employment opportunity employer and encourages success based on individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, disability, marital status, military status, age, sexual orientation, gender identity, or any other legally protected status.

Are you ready to make your mark in the marketing world? Apply now and join us at Marketing Eye to help shape the future of marketing and drive success for our clients.

🔗 [email protected]
🌐 Visit us at www.marketingeye.com.au

Applications close 1 July 2024.

Marketing Consultancy Agency for small to medium-sized businesses in Sydney and Melbourne. We provide a full suite of outsourced marketing services.

05/02/2024

Many of my friends are asking me about "how much they can use AI to drive better performance out of their marketing programs?". The most common question is "Can AI replace my marketing team?". Realistically, it cannot replace your marketing team, but it can add significant value by improving productivity levels, efficiencies and the utilisation of data to drive better decision making.

With AI, you can scale at an unprecedented level and for many of us that are entrepreneurs, that is music to our ears.

Over the past few months, my team has been working at producing a platform that ties into the EOS methodology which is used by many entrepreneurs particularly those in EO. This will help companies using EOS scale their marketing efforts and report on performance based on the EOS methodology and KPI's. If you are interested in this release, let me know.

In the interim, AI produced this diagram which takes you from strategy to implementation and reporting using AI.

The good news for marketers is that this will make you much better at your jobs and most probably get you pay rises!

We are also releasing our model for Robotic Marketer that takes you from developing a strategy, to producing all content and "how to's" for marketing, all the way through to ex*****on and reporting. This all-in-one version is a game-changer for the marketing industry and profession. I will be releasing this version officially at a huge AI conference in May.

05/07/2023

We're excited to be making an announcement about the 2023 NQECON to be held in Townsville on 14th November. The team at The World Incubator are excited to be sharing with you a huge lineup of speakers. Watch this space!

29/02/2020

A startup that had an idea while in the World Incubator in Charters Towers with a $40 million valuation already. Let’s see how a small town idea can go global fast. Hopefully it will inspire others.

Robotic Marketer provides small and medium sized businesses with a comprehensive marketing strategy and ex*****on plan in just 3-hours. Find out how!

13/10/2019

My good friend Blair sent me a message about a fast food chain making non-meat burgers. He was just having a joke with me, but it got me thinking. Has the Gov and drought put so much pressure on the cattle industry that now the buyers of meet are looking for alternatives because their may not be enough meat to supply demand, raising prices and perhaps crippling businesses? Thoughts?

10/10/2019

Everyone’s doing it tough in the bush. This beautiful woman just did something that I guess she didn’t realize she was doing. She put a human touch to this thing we call drought. They work hard every single day from morning to night. Thank you Lucy.

Sometimes it’s all too much, I know.

If you live in the heartland of this beautiful country, you’ll know first-hand that Australia is in the grip of a crisis… the drought: an overwhelming crisis of epic proportions.

Last month, it all got a bit much for poor ol’ positive Lucy, and she had a meltdown about the silliest thing.

Typically, a few things went wrong in her day and her plans changed. She adapted, as she always does. She also tidied up, washed up, dished food up, did washing, did some paperwork, made some phonecalls. She fixed a fence, fed some sheep, cleaned troughs. In the afternoon, she completed the daily routine of feeding the calves, the lambs, the chook, the dogs and the horses, and made sure they all had water. While she was thinking, how the hell are we going to keep going, the dust blew in from the West, and half the washing she’d done flew off the clothesline and landed on the ground where there used to be grass but now there’s just dirt.

I was tired. After everyone else had their bath or shower, it was my turn. And being tired with a head full of dust, I felt like taking a shower.

That’s when we ran out of water.

I hugged the towel around me and I cried myself to sleep.

Next day, I felt better – the new day brought with it a renewed sense of optimism, but as the day progressed, everything that looked at me needed to be acted upon or, it pleaded to be fed, and outside, the dust started to come at me again. My heart felt jumpy and I felt like crying.

I walked inside, took a deep breath, and before I could talk myself out of it, I rang up Beyond Blue. She asked me something simple, like: “What’s the reason for your call?”

I told her: “I’m tired. I’m just so tired.” Then I cried like a big fat baby for about 30 minutes while I dumped all of my worries onto her. And just so you know, I have loads of friends – beautiful, wonderful and kind-hearted friends who I know would gather me up in a bear hug if I asked. I’m married to my best friend, a hard-working and devoted bloke. But everyone is busy, and everyone is stressed. Busier than ever, and stressed more than ever.

I worry about them all.

So this day, I chose to look after myself first, so I could keep looking after everyone else, and I can honestly tell you, it helped.

October is Mental Health Awareness Month.
I don’t feel shame for struggling, for crying, for reaching out – and nor should you. These are the things that make us human.

Look after yourself, first and foremost. You owe yourself the time and love that you willingly and freely give to others. You can’t pour from an empty cup, and you can’t feed from an empty bucket.

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31/07/2019

Please share !!! Do you know how many farmers commit su***de each month? Water security will go a long way in helping turn around the very hard 10 years many farmers have had.