11/09/2026
I used to think being a good coach was about knowing more.
So I studied and studied
More science, more methods, more exercises. I have a fairly extensive back catalogue in a uniquly diverse range of strength and conditioning topics.
But, then I started presenting and I realised quickly, nobody cares how much you know until if they can't understand how to use it.
I still remember one of my first ever workshops. I had more than 75 slides, I tried to cover everything about strength and conditioning for runners, and I spoke way too fast. A guy came up to me after and said "That was a lot of great info, but I have no idea where to start"
That stuck with me.
Since then I've presented to gyms, to teams, to groups of PTs, to physiotherapists, to corporates, and to coaches. And the goal has completely changed.
It's not about showing what I know. It's about leaving the room more confident than they walked in.
The best part of these days is watching that moment click. When a coach goes from "I sort of get it" to "Ah, I can actually coach that." When an athlete goes from "strength training confuses me" to "I know exactly what 2 things to focus on this month."
Every time I present, I have to get better. Clearer language. Better examples. Less fluff, more do-this-next. It makes me a better coach than any program ever has.
Because strong people aren't built with complicated programs. They're built when coaching is clear and confidence is high.
That's what I try to bring to every workshop now. Practical, simple, positive. No ego. Just stuff you can use.
If you own a gym, lead a team of coaches, or have a community that would benefit from a hands-on S&C workshop that leaves people feeling empowered, not overwhelmed, I offer tailored online and in-person workshops. Send me a DM and let's put something together for your crew.