08/06/2026
Reflection on the last six years in PR agency land: Eras Tour for PR.
The Covid-19 pandemic hit the world like an atomic bomb in early 2020. For those of us in PR, the last six years have been a strange, unsteady time of change.
I liken it to a Wheel of Fortune that’s been quietly spinning out a big industry evolution year on year. The wheel spins, it dazzles; it looks random but somehow it always lands on the weighted side. The house wins. The brief expands. The team size doesn't. AI enters the chart...
Swipe through the carousel to see our take on the biggest annual PR trends.
The wheel is still spinning. Place your bets accordingly.
If you want to buck the trends and do PR that goes beyond staccato-style ChatGPT soundbites, tell me:
What’s your most loved (or loathed) PR trend for 2026?
Drop it in the comments.
Let’s have the conversation the industry actually needs to be having.
And if you’re ready to think differently about communications in 2026, let’s connect.