18/03/2024
Our new Club is officially born! Decades of campaigning has led us to this moment! A day I never thought would come and truly a night to be cherished by all footy fans in the state. After years of being unfairly snubbed and overlooked, we will finally take our rightful place in the AFL.
Presenting the inaugural logo of the Tasmania Football Club, henceforth also known as “the Devils.”
This logo represents more than just our participation in the AFL and AFL Women's. We want it to stand for the qualities it took to get us here, and ones we hope will define the Club — both players and the community around it — as we move into the future.
A few notes for the curious...
Everyone reading this knows that Tasmania is a bit different. We’re removed from bigger cities and centres. We don’t have as many resources, industries, and options as some places. And we have problems to fix. But consistently we overcome — this team being the ultimate example.
That’s why we wanted our Devil to have an attitude of dogged tenacity, the same one that’s become second-nature to Tasmanians, who are used to having to work just that *little* bit harder to realise things that supposedly couldn’t happen here. In the ‘brushstroke’ style of illustration, we wanted to represent the culture of craftsmanship that we’ve been quietly nurturing for years, that’s become one of our state trademarks. It also helps create a ‘windswept’ effect, which, in combination with the cool green, represents our vast and rugged native wilderness. That green, by the way, was specifically chosen for us more than a century ago, by early pioneers of football in the state. It’s for the myrtle, one of our native trees. Along with the heritage colours of primrose and rose in the ears and muzzle, we’re connecting Tassie’s long local-football heritage to its exciting new future.
Finally, for a small marsupial from “the bottom of the world,” the Tasmanian devil is surprisingly popular, with many competing iterations (including one we surely don’t need to remind you about). That’s why we want something unique and unmistakable that our players will wear with pride, supporters will be proud to wear on t-shirts, and something that every little kid will want to stick on their drink bottle — we think a bold, green, wild-haired devil gets us there, and then some.
Yeah, it’s different. But it has to be. This is what a Tasmanian AFL club looks like.
Founding Membership is now open. Learn more and sign up at membership.tasmaniafc.com.
