Blinco Built

19/02/2026

The wardrobe isn’t really about clothes.

It’s about keeping the version of you that you still believe is in there somewhere.

Most women I talk to don’t just want smaller jeans.
They want their energy back.
Their patience back.
Their confidence back.

And when energy improves, everything else starts to follow.

If this felt a bit personal, comment READY or DM me

03/02/2026

Your goals are vastly different in your 40s and 50s than they were in your 20s

And we think your training should be too

You don’t go to the gym to get good at the gym, you go to the gym so that you can get good at the stuff outside of the gym

The stuff like chasing your kids, going for hikes, making sure you can ski on your trip to Japan (who isn’t in Japan this year?!)

Those are the real wins

28/01/2026

Hunting for the snacks by 3pm?

Let’s solve that in under 30 seconds

Comment “protein” for our free high protein recipe guide

21/01/2026

Opinions I have that will make the right people follow me and the wrong people unfollow

15/01/2026

If you’re over 40 and think HIIT is “bad for you”… read this.

HIIT gets a bad rap for people over 40 and honestly, that’s a shame.

Because the problem isn’t HIIT itself.
It’s how most gyms program it.

Too many workouts are:
• Overly complex
• Too intense
• Done 4–6 times a week
• Designed to look cool on Instagram

That’s when people burn out, get injured, and think HIIT “doesn’t work anymore.”

Training in your 40s and 50s is different to training in your 20s, and that’s not a bad thing.

Smarter HIIT looks like:
• Simpler movements
• Slightly lower frequency
• Intensity you can recover from
• A focus on long-term progress, not punishment

You still get the fat loss.
You still get fitter.
You just don’t end up with cranky knees and a sore lower back.

If you’re over 40 and want results without wrecking your body, how you train matters more than ever

14/01/2026

GLP-1 medications like Ozempic & Mounjaro aren’t the enemy.
And they’re not a magic fix either.

For the right person, they can be life-changing.
But the real results come when they’re paired with strength, movement, food structure and confidence-building habits.

Medication creates space.
Action creates the outcome.

If you want help doing both comment or DM “help”

11/12/2025

The gym is so much more than how you look

For us, that's the simple part, helping you lose 5-10+ kgs is something we've done a lot

The biggest surprise for most is the dramatic change in how they show up mentally and emotionally in life once they start training

In a recent chat with Julie who has been at Blinco Built for a couple of years she said the biggest changes she'd noticed:

"Much stronger, much calmer, helped me immensely with my work and dealing with the variety of people

Much more focussed on the things that I want to do

I used to hide away when things were tough, I don’t do that any more"

The flow on effects from those changes are hard to measure

You might first come to change your body shape

And end up changing your life

The gym is more than it used to be, and it will help you do exactly that to

09/12/2025

Day in the life of a gym owner

Anyone that struggles to sit down, loves some variety and thrives under pressure and lives to help people

Not a bad gig

A lot of risk, but everything is risky, not doing what you love is the biggest risk I think

That doesn’t me I love every second of every day

Or that I don’t stay up at night staring at the ceiling sometimes

It’s part of it

But you know, someone once said to me (lots of people said this to me), if you start a business you’ll never have a day you won’t think about it

There’s no time off

And it’s true, but then, I love thinking about it

I guess it’s just the way you decide to look at it

If it’s worthy and making a difference why wouldn’t you want to think about it

That’s just my opinion anyway

19/11/2025

If you’re over 50 and don’t want to end up in the nursing home, this is the blueprint to stay fitter, stronger, and enjoying life for longer

06/11/2025

29/08/2025

If you’re over 40 and struggling with fat loss, here’s the truth:

It’s not your metabolism

It’s not because “your body is past its prime.”

And it’s definitely not downhill from here

The real problem?

👉 You’ve been trying to use solutions built for 20- and 30-year-olds

But your life looks nothing like it did back then

You’ve got more on your plate

Dealing with teenagers

Aging parents who need you

A career at its peak

And stress levels that no cookie cutter plan could ever account for

That’s why I built a system specifically for people over 40

It’s designed to fit your lifestyle while still delivering real results

In my latest post, I break down the 6 steps that make fat loss easier in your 40s (not harder)

💬 Comment “fat loss” below if you want to see how we’re helping people just like you reset their body and finally feel leaner, stronger, and in control again