Adam Levi Coach

Adam Levi Coach Hey, I’m Adam Levi - Fitness, Health & Performance Coach. I help driven individuals unlock their potential through fitness, mindset, & lifestyle coaching.

Founder of AlphaDads, where we support Dads to lead with energy, purpose, & strength.

Hyrox Perth 2026. Personal best? Yes. Sub60? Not yet.Humbling? Yes. Fun? Debatable.It’s easy to underestimate a challeng...
25/08/2026

Hyrox Perth 2026. Personal best? Yes. Sub60? Not yet.

Humbling? Yes. Fun? Debatable.

It’s easy to underestimate a challenge until you’ve been in the cauldron. We only truly learn through our own lived experience, and the closer you get toward the pointy end, the more effort/volume/training is required to move the needle only incrementally.

With a race or event like this, no one else cares as much as you do. And to the outsider looking in, the amount of training does not directly correlate with the perceived outcome. So many hours of blood, sweat, and tears put in, all for a few minutes shaved off a time.

So what have I learned this time round? That treating life as an experiment removes pressure from an outcome.

Don’t take yourself too seriously.

Bring play and curiosity to the table, and suddenly life becomes a series of experiments and a game to be played, which IS fun. And this play state promotes a sense of freedom, which ironically leads to greater performance.

This has been the insight I’ve gained from Ben Crowe: “Replace expectation with experimentation.” I used this mindset over the weekend during the Hyrox event. When curveballs appeared, facing them with curiosity is a lens that subtly shifts your state, even just a little.

Life doesn’t have to be so serious. That’s not to say I didn’t put in some serious effort, but more to say no one actually cares about a result more than how you are/act/show up as a human being.

I want my kids to see that their dad puts in serious effort to be his best and to grow. But that effort is also a form of play.

Ben Crowe talks about how in psychology there’s a common thought that all human emotion can be linked back to two core, foundational states... LOVE or FEAR.

Play is derived from love and plays a crucial role in our own personal growth. From an energetic state, this is where we raise our vibrational frequency. I think this is where we can be our true selves. Uninhibited and free to be in our ‘inner child’ state.

For some people, a Hyrox event may not seem like the ideal form of play but anything can be play if we access a flow state. I encourage you to find yours!

03/08/2026

I’ve started writing a ‘to be’ list.

This is a concept I picked up from Ben Crowe’s book, “Where the Light Gets In”. He’s worked with some of the most successful athletes and entrepreneurs in the world, and he noticed that when we’re attached to what we do, it’s all outcome based and often out of our control. Whereas how we want ‘to be’ is very much in our control.

I like it because it allows us to reflect on who we really want to be, and I’ve used it ahead of events or scenarios where I can already envision the person I want to be in that situation.

I think it’s a great mindset tool to shift our perspective, and as his book title suggests, allow more light and positivity into our days.

I’d be keen to hear what’s on your to be list?

08/07/2026

This year I’m competing at Perth Hyrox with a goal - to fundraise for mental health through an initiative called Race for Impact.

I’m fundraising for Race for Impact supporting mental health charities: Action for Happiness, Friendship Bench, and StrongMinds.

One of the driving forces behind me becoming a health and fitness coach was to help people improve their mental health. Physical health is a huge catalyst for mental wellbeing, and it’s certainly played a huge role for me personally, an important tool I use to manage my own mental health.

So this is a super important one for me - like many of us, we’ve all faced varying mental challenges, and I’ve found physical fitness the cornerstone of my mental wellbeing.

Just as I have a goal for the event my fundraising goal is $500 and the event day is on the 22nd of August.

If this cause means something to you and you’d like to support my effort, you can learn more and donate here👇www.raceforimpact.com/en/adam-levi

Any support would be incredible!

Thanks so much legends!

23/06/2026

Current training dump. The brief I set myself get fast and snappy whilst maintaining strength.

What I’ve learned from the past that I’m implementing into my current training - focus on one thing at a time.

Previously I’ve tried to have it “all at once” - build strength, speed, endurance. But everything gets diluted. You get pretty strong, but not that strong. Pretty fast, but could be faster.

So with my current training, I’ve turned my attention to being specifically fit for Hyrox. That means one focus - running speed and engine capacity - while strength work shifts to maintaining not growth.

And I see this play out in life. Try to be across everything at once, and nothing excels. Where focus goes, energy flows.

I’m applying this to training right now and I’m really enjoying the focused training too.

Seeing progress fuels the drive.

23/06/2026

Current training dump. The brief I set myself; get fast and snappy whilst maintaining strength.

What I’ve learned from the past that I’m implementing into my current training - focus on one thing at a time.

Previously I’ve tried to have it “all at once” - build strength, speed, endurance. But everything gets diluted. You get pretty strong, but not that strong. Pretty fast, but could be faster.

So with my current training, I’ve turned my attention to being specifically fit for Hyrox. Which for me is maintaining strength whilst improving my running and engine capacity!

And I see this play out in life. Try to be across everything at once, and nothing excels. Where focus goes, energy flows.

I’m applying this to training right now and I’m really enjoying the focused training too.

Seeing progress really fuels the drive.

29/05/2026

A clear pattern I've noticed is that when people are struggling with their results (in whatever form), almost every time it's not effort that's the problem… it's the absence of a system.

Quick story: A few months ago, Ash and I sat down and decided to get serious about our finances and sharpen our financial house.

After committing to a financial plan provided by SJ Chiovitti (highly recommend), part of our game plan asks us to dedicate one night per week to focus on our finances together. So we started sitting down every Tuesday night after the kids are down and going through it. Outgoings, expenses, bills, discretionary spend, income, with everything on the table.

And we noticed a shift almost immediately.

All of a sudden we had clarity around exactly what our position was. We stopped living in the grey area, and within a few weeks we realised the vague anxiety from feeling as if money just disappears was gone. We knew exactly where it was coming from, when, and exactly where it was going (and even more importantly… why!)

That's what a system does. It’s not a matter of just having more willpower. It's creating a system that flows without constant input and runs on autopilot.

Interestingly, I can draw parallels between nutrition and money, as highlighted by Ramit Sethi in his book I Will Teach You To Be Rich (also highly recommend), where he says that trying to manage money and trying to manage our nutrition are closely linked.

Someone who wants to drop body fat but refuses to track or look at what they're eating is the same as a person who says they want to get on top of their finances but won't look at their bank account.

It’s the same problem, applied to a different area of your life. And guess what?

You can't manage what you won't measure, and you can't fix what you won't face.

That's exactly why, in the Game Changers program, I created a system for the guys to implement. And now they're up and running with a system that works, and the results have already followed. A training system. A tailored nutrition system. A recovery and longevity system. All systems that guide them to become the version of themselves they're striving for.

If you want to make a change in your life, don't just set a goal. Create a plan and build a system so that it runs on autopilot, without you needing to rely solely on willpower. Even better, automate it to reduce your decision fatigue and take the stress out of it.

Lean into the resistance. It’s your catalyst for growth. And the results will follow!

22/05/2026

Imperfect action beats perfect inaction.

Over the weekend I had the pleasure to support my good friend while she ran in the Margaret River Ultra Marathon. The ...
14/05/2026

Over the weekend I had the pleasure to support my good friend while she ran in the Margaret River Ultra Marathon.

The magnitude of this physical achievement is huge. She ran 80km across sand, rocks and incline terrain for over 9 hours. Truly amazing. What an absolute weapon both physically and mentally.

Watching Mel, and all of the competitors, was super inspiring and it’s the ultimate display of human grit and willpower at its finest.

And it inspires others to push themselves. What is really special is that we made a day out of it with the whole family, bundling them into the car for a 5:30am start at Hamelin Bay. The kids were SO excited for the adventure. I’m grateful for them to grow up surrounded by people doing incredible things.

With some blood, sweat and tears we watched Mel charge through to the finish which was a powerful place to be, watching everyone finish such a gnarly challenge!

As many highlights as there were on the Saturday, the highlight of my weekend had to be when Lenny and I went for our first run together on Sunday afternoon. (sound on 🔈) Every Sunday I go for a longer run 45~60mins (short by Mel’s standards!) and this time when I got back Lenny was raring to go, Eagles jumper on, runners on ready to run to the oval! And he didnt stop the entire time. It was a solid 2km run. He’s 3 and a half. He also had plenty of inspiring chat to get me through “Dad when your legs are tired, just say I can keep on going”.

Extremely proud Dad moment right there. Not once have I ever asked Lenny to go for a run. But he’s soaked it all in. Watching Mel, the whole event on Saturday and seeing me consistently train has inspired him.

The message I want to land is this. Never underestimate your actions and the impact they have on others. Show, don’t tell. And the more we push and challenge ourselves, the more that others are inspired to do the same.

12/05/2026

Same system = same output

Our mindset is like your inner operating software program of which shapes our thoughts, beliefs and actions. If we want to make any kind of change we need awareness of our beliefs, and to recognise if we have stories running in the background that are potentially holding us back, yielding the same results.

Personally I’m rewriting the story that I’m introverted. Not to say there aren’t introverts and extroverts but because I’ve recognised that it’s holding me back from sharing my most authentic self. And I want to help others and create impact - I don’t want to shy away from opportunities by being shy and introverted.

That means putting myself in front of a camera and sharing - embracing the uncomfortable and being the one to start a conversation and introduce myself - actually all things that don’t necessarily come natural or feel comfortable for me to be honest.

Fortunately we can reprogram our mindset which starts with awareness of beliefs that no longer serve us. Then reflection about who we want to be and then finally repetition of new actions repeated consistently, stacking a body of evidence that your old self has changed until the new belief becomes your new default.

What story are you running that it’s time to update?

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