Sports Geek

01/06/2026

Six IPL franchises building 10 million first-party fan profiles is a useful signal of where sports business value is heading.

Owned fan data inside club infrastructure creates more long-term value than rented reach alone.

The milestone demonstrates how rights holders can convert passive reach into owned fan relationships at scale, and a replicable model for clubs, leagues, and federations globally.

01/06/2026

https://www.artificialintelligence-news.com/news/google-pay-ai-agents-universal-commerce-protocol/ testing this

Google Pay is overhauling its payment infrastructure for an impending wave of transactions from AI agents.

01/06/2026

Arsenal and PSG entered the Champions League final with a combined valuation above $10B.

A clear reminder of the scale of value being created at the top end of global football across media, commercial and matchday revenue.

Arsenal and Paris Saint-Germain, two of the world's most valuable soccer clubs, will each earn at least $160 million for their Champions League run.

31/05/2026

Shedeur Sanders reportedly earned $17.7M in NFLPA group licensing income.

It is another example of how athlete revenue is extending beyond salary through licensing, collectibles and related commercial activity.

Sanders shattered the record of $9.5 million set by Tom Brady in the 2021 season; last year JJ McCarthy led all players with $4 million.

31/05/2026

Google Pay is preparing for agent-led commerce with a Universal Commerce Protocol and updated payment infrastructure.

A useful development to watch for anyone tracking how AI could reshape transactions, checkout flows and digital commerce.

Google Pay is overhauling its payment infrastructure for an impending wave of transactions from AI agents.

06/05/2026

Episode 450 and Sean Callanan pulls back the curtain on 18 months of building with AI, what's just changed in the landscape, and what it means for sports organisations.

From automated daily podcasts and email pipelines to agentic SMS outreach and a LinkedIn analysis tool — Sean walks through real projects, real costs, and a practical triple-threat framework for evaluating any AI initiative.

If your team is still trying to work out where AI fits, this is the starting point.

Listen to episode 450 now at sportsgeekhq.com/450 or search Sports Geek on your favourite podcast platform.

29/04/2026

Sean Callanan on 7News

Clubs like Collingwood Football Club should maximise opportunities to celebrate a champion like Scott Pendlebury, both of whom were early Sports Geek clients

20/04/2026

Sports is the last monoculture. Taylor Rooks makes the case: 19 of the 20 most-watched US broadcasts ever are Super Bowls. In a fragmented media world, that shared attention is what makes live sport irreplaceable.

In her debut column for Boardroom, Taylor Rooks argues that sports remain the last shared stage in a fragmented culture.

20/04/2026

Disney wants $10M for a 30-sec Super Bowl ad. Advertisers are pushing back. NBC started at $7M last year and sold most spots there. Disney opened at the ceiling and now has ground to make up before upfronts.

Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back

20/04/2026

27% of Americans now have an active sports betting account, up from 19% in 2024. For men 18-49 it's 52%. Majority now want restrictions on live TV betting ads. Big implications for sponsorship and fan engagement strategy.

More Than a Quarter of Americans, 27% Have An Active Online Sports Betting Account; A Third Have Opened an Account At Least Once TOPICS:American Sports Fanship SurveyASFSJandoliNationalSports BettingSports Gambling Image by Imagn Images Posted By: Siena Research Institute April 13, 2026 Sports Betti...