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Brigitte Benge - CREAM Solutions

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Brigitte Benge - CREAM Solutions

𝚠𝚠𝚠.𝚌𝚛𝚎𝚊𝚖𝚜𝚘𝚕𝚞𝚝𝚒𝚘𝚗𝚜.𝚌𝚘

10/06/2026

Your team got a pay rise every year since 2020 📈. Your prices didn’t.

A Diploma qualified therapist was $24 an hour in 2020. From 1 July, it’s $32. That’s a third more for the same hour in the treatment room.

If your prices haven’t moved, you’re not holding steady. You’re paying for those rises out of your own profit.

Most owners wait until they’re backed into a corner, then the price rise comes out like an apology. You don’t need to apologise for anything. Fair Work just handed you the receipt.

Fair Work reviews wages every year. So should you review your prices. 📅

And $32 an hour isn’t even the real number. Once you add super, leave, loadings and Saturdays, one therapist costs you far more. 👀

Comment WAGE 👇 and I’ll send you the video 🎥 that shows what a therapist really costs you from 1 July, and what your team needs to produce to cover it.

09/06/2026

Award wages are increasing by 4.75% from July 1st.

That’s the biggest percentage increase since 2023. 😣

One of the things I’ve been so adamant about getting business owners to fully understand is this:

The normal hourly rate of pay, what both you and your therapists think you’re paying, is not the full story.

From July 1st, the ordinary hourly rate for a Diploma-qualified beauty therapist is going up to around $32/hour.

But when you factor in everything else you pay across the year, including Saturday loading, annual leave, annual leave loading, personal leave, public holidays and superannuation, it’s actually an average of around $38.28/hour.

And even then, that’s still not the full story when it comes to working out what they need to produce.

They need to produce 4 x their total wage cost.
At $38.28/hour, that means $153.12/hour.
Which means $302,564 a year.

PLEASE READ THIS CAREFULLY.
They would only need to produce $153.12/hour if they worked 38 hours a week for 52 weeks of the year.

BUT THEY DON’T.

Once you take out 4 weeks of annual leave, 2 weeks of personal leave and 12 public holidays, they are only working for around 43.6 weeks of the year.

For 8.4 weeks of the year, they cannot generate revenue.So you need to divide the $302,564 by the 43.6 weeks they do work, which brings their target to approximately $182.62/hour.

And if your business is moderately to heavily equipment-heavy, meaning many or all of your treatments involve high-end, high-cost equipment, that number is even higher.

I’ve recorded a video walking you through it all.
Comment WAGE for the link to take you to the video.

03/06/2026

I know, I know. Just what your cluttered inbox needs. Another email newsletter. 🙄

But here’s the thing: my brain rarely shuts off when it comes to clinic business strategy. So instead of keeping all the sudden inspiration, empty-booking fixes, and killer promo breakdowns to myself, I’m dropping them straight into your inbox.

Every Monday. Unfiltered, fluff-free, and designed to actually make you money (not waste your time).

If you want the antidote to industry noise, let’s do this.

👇 Comment CLUTTER below and I’ll slide the link straight into your DMs.

01/06/2026

There was a very special moment for me at the Best in Skin Awards, where I had the honour of presenting the award that carries my name, The Brigitte Benge Retail Excellence Award.🥇

It still feels a little surreal to say.😌

Retail has never just been about “selling products”.

In a results-focused skin business, retail is one half of the treatment plan.
70% of the client’s result.
Without it, you can’t create true client retention.
And without client retention, you can’t build a profitable business. 💰💰💰

Homecare creates the difference between a client who comes in once, and a client who trusts the process long-term.

When a clinic or salon does retail well, it usually means they consult better, educate better, prescribe better, follow through better, and help their clients achieve better outcomes.

That is why this award means so much to me.

Huge congratulations to Kirsten Bosustow, this year’s winner of The Brigitte Benge Retail Award.

And thank you to Tamara Reid and the Best in Skin Awards for recognising the role retail excellence plays in raising the standard of our industry.

Very proud. Very grateful. 🙏❤️

27/05/2026

Most clinic and salon owners spend more time on content creation than any other marketing activity.

Sourcing images. Writing captions. Choosing fonts. Getting the grid right.

And then publishing with no call to action and no clear objective.

That time deserves a return. And it won’t get one until the content is built with a specific outcome in mind, not just a posting schedule to fill.

One clear ask per post. That’s where it starts.

I’m dropping another one tomorrow.

24/05/2026

Be honest. How many of these happened this week alone?

13/05/2026

Excuse me while I become completely unbearable for a moment.

My son Daniel has been named by The Hollywood Reporter as one of New York’s Most Powerful Entertainment Attorneys.

NEW YORK.�MOST POWERFUL.�ENTERTAINMENT ATTORNEYS.

Yep, that’s my boy.

I have no ability to play it cool and no intention of pretending otherwise.

Proud doesn’t even touch the sides.

24/04/2026

First, something many people don’t know: my career has always been in business strategy. I opened my own beauty salon for one reason only — to use it as a prototype. To learn exactly what it takes to run a profitable skin clinic or beauty salon, from the inside, because this space lacked coaches who actually understood the difference between running a skin clinic and running a hairdressing salon. So I went and found out myself.

The hairdressing business is built on a trade-time-for-money model. Client comes in, gets a service, pays, leaves. Repeat. That model works well — but the strategy behind it is completely different to the strategy behind a skin clinic or beauty salon.

When skin treatments are central to what you do, your clients are on a journey. One that takes time. And that’s both the curse and the blessing.

The curse: results take weeks, months, sometimes years to achieve and maintain. There’s no instant gratification. The cut is great or it’s horrible. Skin doesn’t work like that.

The blessing: a retained skin client is worth thousands of dollars a year (anything from $3,000 to $10,000). A hairdressing client, $1,000 at best. The skin clinic and beauty salon model, done right, is significantly more profitable — but it requires a completely different approach. Different strategy, different team training, different client relationship.

A generalist coach can give you good general advice. What they can’t give you is the specific strategy that makes a skin clinic or beauty salon genuinely profitable. I can. Follow along.

Address

Caulfield, VIC

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Telephone

+61404745903

Website

http://www.creamsolutions.co/

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