Brigitte Benge - CREAM Solutions

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Brigitte Benge - CREAM Solutions 𝚠𝚠𝚠.πšŒπš›πšŽπšŠπš–πšœπš˜πš•πšžπšπš’πš˜πš—πšœ.𝚌𝚘

It's rarely about the price.When a client says they need to πŸ€” "think about it," most of us hear price. But plenty of cli...
08/10/2026

It's rarely about the price.

When a client says they need to πŸ€” "think about it," most of us hear price. But plenty of clients who can afford $4,500 still walk away. Not because of the money, but because they can't explain to themselves, or to the person across the dinner table, why it's worth it.

Your clinical consult still matters. Contraindications, aftercare and risks aren't optional. But a client can understand every word of it and still not know why this course is right for them.

That's the part they need to be able to repeat at home:

βœ”οΈ How long before they'll see results
βœ”οΈ Why the full course, not half of it
βœ”οΈ What it'll mean for work and their week
βœ”οΈ What happens if they don't get the results they're hoping for

If they can say all four in their own words, they're not going home with a price. They're going home with a reason.

πŸ‘‰ Your team task this week

Pick your three highest-priced courses or treatment programs.
Together, write a script for each one that covers all four points. Plain language, the way you'd explain it to a friend.
Role play in pairs. One person's the therapist, the other's the client.
Then add the twist: the "client" has to explain the course to their "partner" at the dinner table. If they can't, the script isn't finished yet.

The goal isn't word-perfect recitals. It's a team that knows the value of every course well enough to explain it naturally.

πŸ“Œ Share this with your team and book in your first role play.

πŸ‘› If you’re asking a client to spend $2,280, they should never feel like you’re casual about it.They should feel that yo...
07/10/2026

πŸ‘› If you’re asking a client to spend $2,280, they should never feel like you’re casual about it.

They should feel that you understand what you’re asking.

That you know $2,280 could be spent on something they might use for years or even keep for a lifetime.

So when you recommend a course at that price, the job is not to simply mention it and hope they say yes.

The job is to make the value clear enough that they can decide whether what they’ll gain is worth more to them than what they’ll give up.

That means taking the time to explain the why, the plan, the expected outcome, and why this particular course makes sense for their skin.

Because when the investment is significant, the recommendation has to feel significant too.

Your client should be able to feel that you respect the money they’re being asked to spend.
That’s the standard.

πŸ€” And before asking a client for $2,280, every therapist should ask themselves one question:
What would I need to know before I spent $2,280?

LIKED AND EASY ARE NOT THE SAME THING β›”Most owners think they have to pick one. Be the nice boss and watch standards sli...
06/10/2026

LIKED AND EASY ARE NOT THE SAME THING β›”

Most owners think they have to pick one. Be the nice boss and watch standards slip, or be the tough one and watch your team walk out.

I didn't have to pick. And it paid off when it mattered most. The Christmas rush. A colleague off sick or on holidays. A client who needed someone to stay back. My team stepped up every time, because they knew I'd do the same for them.

But being liked never meant the targets went away. It meant they trusted me enough to chase them, because I'd trained them first and I was looking for what they got right.

THE BIT MOST OWNERS MISS πŸ’‘

Being liked and being respected aren't opposites. Do both, every day, and you get a team that's loyal for the right reasons.

Mine earned bonuses most therapists only dream about πŸ’΅. They grew as people and as businesspeople. Many of them now run successful businesses of their own, which is the best kind of staff turnover there is.

This one's just between you and you πŸ€Όβ€β™€οΈ. Does your team like you because you lead them well, or because you let things slide?

Save this for the next time you're tempted to go easy, or send it to an owner who needs to hear it.

If it's too small on to read the screenshot, check out the first two comments.
27/08/2026

If it's too small on to read the screenshot, check out the first two comments.

Retail isn't a personality type.So many clinics and salons have one therapist who "just has the gift" and three who seem...
24/08/2026

Retail isn't a personality type.

So many clinics and salons have one therapist who "just has the gift" and three who seemingly don't.

That's not talent.

It's that one of them worked out what to say and the other three are improvising in the last ninety seconds of an appointment, which is the worst possible moment to start.

Notice where the six moments sit. Only one of them happens at the counter. The rest happen while the treatment's still running, because by the time your client is standing up and reaching for their bag, the decision has already been made.

At your next staff meeting or team huddle, run this as a role play, not just a read out. Two minutes each, therapist on one side, someone playing the client who says "I'll think about it" on the other. It'll feel ridiculous for about ninety seconds and then it'll start sounding like a person talking.

πŸ›Ÿ Save it before your next team meeting so you're not writing the training from scratch on the morning.

10/08/2026

Thanks everyone for understanding x

Some things in your business are flexible. Your treatment menu can evolve. Your campaigns can change. Your team structur...
20/07/2026

Some things in your business are flexible. Your treatment menu can evolve. Your campaigns can change. Your team structure can shift. Your offers can be refined.

But four things aren't optional if you want predictable profit.

1. Your wages sit at the right percentage of revenue, or your margin pays for the difference.
2. Your team understands the business reason behind what they do in the treatment room, or they're just going through the motions.
3. Retail is treated as part of the result, not an awkward add-on, or clients don't get the outcome they came for.
4. Time is spent on treatments that carry genuine margin, or being fully booked won't translate into profit.

Here's why this matters more than ever. The beauty industry got better at specialising. Waxing salons, nail salons and blow dry bars all built a business around doing one thing, over and over, until they got fast and good at it.

That's created a real challenge for salons whose therapists still do a bit of everything, every day. You don't need to drop the low-margin beauty treatments. But your focus needs to shift toward the treatments that actually carry margin.

Running a business full of low-margin treatments is exhausting. You're fully booked, your therapists are flat out, and at the end of the month there's still little left over. You're trading time for money with no room to move, no buffer and no way out except doing more of the same.

A business built around treatments with genuine margin and retail opportunity works differently. The same hours in the diary leave room to invest in your team, your systems and your growth, instead of just keeping the doors open.

These are the hills I will die on.

Not because I like rules (even though I do). Because I've watched enough clinics and salons to know: the ones that get this right ,stop guessing. The ones that don', keep the struggle going.

They know WHAT to do. Do they know WHY you're doing it?That gap is the difference between a therapist who's good and one...
16/07/2026

They know WHAT to do. Do they know WHY you're doing it?

That gap is the difference between a therapist who's good and one who's high performing.

High Performance Therapist Academy has spent 10 years closing that gap. This year's update is the biggest one yet, because the industry's changed and your team needs to change with it.

Enrolment closes Sunday at 5pm.

If you've been sitting on this, this is the sign. Get your team in before doors close for the year.
Enrol Now. Link in BioπŸ”—

15/07/2026

Every month you wait is another month of compromised revenue.

More clients not rebooking.
More retail conversations never happening.
More treatment plans that never get started.

Your therapists don't need to work harder.
They need the skills beauty college never taught them.

⏰ High Performance Therapist Academy closes in just 4 days.

For details and to enrol, Link in BioπŸ”—

Your clients are already asking AI about their skin.They’re uploading photographs, asking for product routines and even ...
13/07/2026

Your clients are already asking AI about their skin.

They’re uploading photographs, asking for product routines and even asking it to identify skin conditions.

Sometimes the advice will be useful. Sometimes it’ll be unsuitable, incomplete or completely wrong.

The problem is, it can all sound equally confident.

I’ve written a complimentary client-facing blog that explains what AI can and can’t assess, and why a photograph uploaded to a chatbot isn’t the same as a proper consultation.

You have my permission to personalise it and publish it on your clinic or salon website.

Comment AI and I’ll send you the link.

Address

Caulfield, VIC

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+61404745903

Website

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