Small Fish: Business For Trades -Business Coaching for Tradies and Builders

Small Fish: Business For Trades -Business Coaching for Tradies and Builders It's coaching, it's training, it's resources and it's tools.

Growing and scaling trades businesses - with coaching and with tools - so you can make more money and so your business can work without you being there all the time. Tradies Toolbox is a coaching program to help you (the owner of a trade business) grow and scale your business - so it makes you more money, so it generates consistent and secure income for you and for your staff and so it can operate without you in the thick of it all the time.

17/06/2026

Hi Tradies, memory isn’t that great. You can’t rely on it.

If you want a successful business that gives you more money, time and freedom, you need to act more like a businessperson and less like a tradie.

And that means not relying on fallible memory — yours, and everyone else’s: customers, staff, suppliers and partners.

I see a lot of things done on handshakes and verbal agreements. Instructions, arrangements, agreements. This creates problems, of course - different recollections of what was said or agreed, forgetting to do things or not doing them properly.

The answer, as usual, is systems and writing things down.

I’ll tell you a quick story. I once shared a memory about a friend, Ted, who I thought had spent a week in jail over a dispute with a client. His wife later told me it wasn’t true. He got in trouble, but he didn’t do time. My memory was close — but wrong.

That’s how memory works. Yours is the same. So is everyone else’s.

Here’s where your memory can cause problems in your business.

1 Your Tasks.
Many of you don’t write things down. You trust yourself to remember. You need a system — a diary, phone notes, Outlook, Gmail, and voice notes to your admin. Pick one and use it.

2. Your Appointments.
Too many people don’t put everything in their calendar or don’t check it properly. All meetings and jobs should be in one synced calendar. Have a system to get “See you Thursday at 2” into your calendar straight away and another to remind you to check it.

3. Agreements with Customers.
Quotes, variations, dates, access, rules, changes — if it matters, write it down. Send a confirmation email: “Confirming we agreed…” This is important because if they don’t remember it the same way, you find out now and if they don’t disagree now, that’s the truth. Attach it to the job.

4. Job Instructions to Your Team.
Too often it’s a quick verbal briefing and everyone’s expected to remember it. They won’t. We all forget, misunderstand, and mix things up. Every job needs written instructions, job cards, plans, drawings, and site diaries where needed. These belong in your job management system.

5. Agreements with staff.
Contracts, pay, reviews, warnings, leave — keep proper records (and send email confirmations). Use HR software if you can.

6. Agreements with suppliers.
Same as with clients. Record what you verbally agree - prices, discounts, delivery, terms — confirm in writing and attach to your job management system.

7. The Other S #*t.
Phone calls, site conversations, ideas, things that occur to you. If it’s written down, it’s what happened. Put it in your diary or send it to your admin.

This is part of becoming a businessperson instead of just a tradie. It stops you forgetting things, saves you time, and prevents f #*k-ups.

It’s a game-changer. If you don’t have this in place — for you and your team — get onto it.

Download the ‘Business for Trades: Written Confirmation’ Worksheet - link in the comments

This morning's exchange:Jon: "Look Baby, the peanut oil is cloudy"Michelle: "Weird"Jon: "It must be because it's cold, S...
16/06/2026

This morning's exchange:

Jon: "Look Baby, the peanut oil is cloudy"

Michelle: "Weird"

Jon: "It must be because it's cold, Some of it has solidified because it's cold this morning"

Michelle: "Did you just point that out so you could explain something sciency to me?"

She accused me of mansplaining!!

Before breakfast!

To build a good house, you need to do the work that’s required to build a good house (act like a tradie).To build a good...
16/06/2026

To build a good house, you need to do the work that’s required to build a good house (act like a tradie).
To build a good business, you need to do different work (act like a businessperson).

It’s not better or worse – it’s different work. You need to act differently and do it successfully.

So are you acting more like a businessperson or more like a tradie?

If it’s more like a tradie – or not enough like a businessperson – you’ll probably build good projects, but you won’t build a good business.

But that’s what you want – a good business.

So make the shift. I’ve made a thing to help you. (Link in the comments)

14/06/2026

If you want a better business — more money, more time off, more freedom — you have to work on the business, not just in it.

That’s the shift: more businessperson, less tradie.

Jobs still matter. Customers still matter.
But if it’s not working for your business, you end up busy and broke.

Building a good business is its own job — and it’s learnable.
That’s what I help with.

You’ve made some goals for your business. So, what’s the next step?Hitting those goals.How?With a plan.Using our Goal Pl...
11/06/2026

You’ve made some goals for your business. So, what’s the next step?
Hitting those goals.
How?
With a plan.

Using our Goal Planner worksheet (link in comments), you can make a project plan for each of your goals.

This is a plan with a purpose, specifically a planning framework.
You write the name of the project at the top.

Start with the problem – what problem will this solve?
What’s the impact, what difference will it make?
And what does done look like? (How will we know when we’ve finished?)

These questions are an important part of scoping the project – for you and whoever you bring in to help you with it.

Then the chunks – what are the main chunks of the project?

Pretty much any plan is really just this:
a goal
a why
and breaking the job down into some manageable chunks.

So, grab the worksheet and get started. Link in comments

10/06/2026

Q: What’s the point of a plan?

A: To help you hit your goals.
Watch the video in the comments.

09/06/2026

Is Your Business Giving You What You Want?

Most tradies want the same three things: More Money, More Time, More Freedom. That’s exactly what the Trade Business Lifestyle Ladder measures. (Download it - link in comments)

It helps you assess how well your business is serving you across Money, Time and Freedom.

There are eight levels — from Problem Business at the bottom to Beautiful Business at the top — and they’re realistic: a few million a year, a four-day week, eight weeks' holiday, and a business that doesn’t need you every day.

What business do you want?

Lots of tradies work hard for everyone else and don’t get the reward they could. The answer is to put more focus on your business, not just your trade.

If your business isn’t giving you what you want, it’s time to do something about it.

Start by grabbing the Trade Business Lifestyle Ladder and assessing yourself.

08/06/2026

Hey Tradie, if you want a better business, you need to work on getting a better business.

You need to act more like a businessperson.

Acting like a tradie and working on jobs won’t do it for you – you’ll get good jobs, but you won’t necessarily get a good business.

You need to shift.
Check the comment section for the full video.

07/06/2026

If you want to be successful in business, you need to be like a mullet.

Business in front, party in the back.

Or in this case:
Business in front, tradie in the back.

Tradie all round won’t build your business.

You need both.

Get good at both.

Do both. ☝️

06/06/2026

Tradie Jon or Businessperson Tradie Jon?

Which one are you?

Address

Byron Bay, NSW
2481

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