Icey-Tek was started in the late 1990’s by three Australian guys who saw there was a market for a polyethelyne icebox that had the same ice retention capabilities as a fibreglass icebox but was more rugged and durable and able to be thrown around and even jumped on. The first models were pretty simple with butt hinges, a locking device and lid lifting handle on the icebox. At the first show we att
ended in Brisbane we were told by one of the companies manufacturing the fibreglass iceboxes that we would not affect their sales with the Icey-Tek Iceboxes but history has proved that wrong and now they are all selling polyethelyne iceboxes as well. Over the next couple of years we make a few improvements to our iceboxes which included rubber latches, heavy duty self locking hinges and a waterproff seal around the lid which made the Icey-Tek brand a preferred icebox from the other brands on the market. The three guys involved in the business have a passion for the outdoors enjoying sports like surfing, camping, hunting, free diving and fishing and it wasn’t long before we developed a range of long iceboxes that nobody else in Australia were doing at the time. These long iceboxes proved to be popular amongst the fisherman and campers and to this day are one of our better sellers. Once the Icey-Tek range started to cover Australia they were spotted by visitors from overseas countries that were wanting to become distributors in their own countries so then we started exporting to New Zealand and North America. We are currently in the process of designing a new range of iceboxes to modernize the look and have additional features that the opposition companies don’t have.
