Claire Baker

Claire Baker Australian women's coach & writer in London. I teach self-care, creative rekindling, living aligned

01/09/2026

Roll up, roll up for the biggest mistake I’ve made in nearly 14 years of business. I’ve not shared this anywhere else before!

And I don’t think I’m alone in this one 😬

After years of building a personal brand I got pretty over it and wanted more privacy, so when took off, I went way too far in the other direction: less Claire, less of my voice in newsletters, less photos of me, etc.

Like, here’s a polished and proper training program everybody. Look how professional we are! 🫣

But the thing is, there is very much a human behind this training. I’m the founder and lead teacher, this is my modality that I worked my ass off to develop, and I’m proud of that.

Plus being a human in business is way more fun, and it’s all I really know or care to do!

So heads up I’m bringing more of me back into Cycle Coach School, both in the training itself (more to be announced soon 👀) and in our marketing. Feels good!

Big birthdays call for big reflecting, but most of what I’ve been pondering as I approach 40 centres on the last few yea...
21/08/2026

Big birthdays call for big reflecting, but most of what I’ve been pondering as I approach 40 centres on the last few years.

I almost can’t believe all of this has happened in such a relatively short amount of time. Divorce, endometriosis diagnosis, surgery, falling in love, moving home, IVF, getting a dog... what a chapter it's been.

I was the saddest I’ve ever been on my 37th birthday. If I could go back, I’d give that version of me the biggest hug. And then tell her all of this!

Send this to someone who might need these words too ###

Flashback to that time I hauled a whiteboard all over the UK festival circuit to remind women that their female life jou...
15/08/2026

Flashback to that time I hauled a whiteboard all over the UK festival circuit to remind women that their female life journey and menstrual cycle connect them to the earth, seasons, moon and sun.

Between the Solar Eclipse and MEDICINE happening this weekend, it’s safe to say my UK homesickness is feeling pretty strongggg 🥲

If you’re at Medicine this weekend, dance extra hard for me! 💃

Our August book club read is Jane Eyre! I’m a total newbie to this classic and loving it so far. Comment READ to join us...
12/08/2026

Our August book club read is Jane Eyre! I’m a total newbie to this classic and loving it so far. Comment READ to join us and also enjoy a gothic, melancholy instrumental meets rainy Celtic moors playlist that I made for your moody reading pleasure. X

Is it true we’re cool to just post one single photo on IG again? 😉 Let’s hope so! Anyway, quick one to say August’s read...
12/08/2026

Is it true we’re cool to just post one single photo on IG again? 😉 Let’s hope so! Anyway, quick one to say August’s read-a-long is up and away and this time we’re venturing into a classic, the unrivalled Jane Eyre.

I’m in a total newbie to this one and look forward to sharing my reflections soon… comment READ to join us ###x

Introducing Tashi 🐾, turning forty and this season I’m in. Swipe through for this week’s newsletter and then comment REA...
23/07/2026

Introducing Tashi 🐾, turning forty and this season I’m in. Swipe through for this week’s newsletter and then comment READ to get them in your inbox.

Big love,

Claire x

It’s July which means that it is time for us to move into our next book for the seasonal read-a-long.I’m so excited for ...
08/07/2026

It’s July which means that it is time for us to move into our next book for the seasonal read-a-long.

I’m so excited for this one.

Dr. Sharon Blackie’s beloved If Women Rose Rooted (2016) occupies a very special and specific place in my psyche. Personally, I feel very drawn to Ripening as I approach my forties and begin to transition archetypally in my own life.

Much of Sharon’s recent work has focussed on mid-life and I believe this book will shed more light on the archetypal transitions in the female life journey.

I am already imagining all of the ways I’ll be bringing more fairy tales into my professional work with the feminine archetypes and applying it in my own life. But let’s see.

Eeeeek, fun!!!!

If you’d like to read alongside us, here’s how it works:

🧚 We read one book each month together and use it as a jumping off point for conversations about womanhood, creativity, cycles, health, ambition, relationships and more.
🧚 Throughout the month I’ll share a reading plan, prompts, a playlist and reflections over on Substack.
🧚 Join the conversation whenever you’re ready.

Next month we’ll be reading Jane Eyre.

Comment READ if you’d like to join us! 🍎

Happy full moon! 🌝 With just 24 hours left before enrolments close for this Cycle Coach School certification intake, I’m...
30/06/2026

Happy full moon! 🌝 With just 24 hours left before enrolments close for this Cycle Coach School certification intake, I’m sharing some of the beautiful reasons I’ve received this past week as to why folks decide to train with us.

Do these resonate?

Some have wanted to study with us for years and finally feel ready to lean in. Others are excited to bring cyclic intelligence and menstrual education into the work they’re already doing with women. And there are those who are seeking a more meaningful career path by following a thread of curiosity… 🌹

If you’d like to become certified with us by the end of 2026, enrolments close Tuesday 30th June at midnight (UTC-12).

Remember, we’re here to help with answers to your questions, payment plans, and shared excitement if this is your time, too 🤗

Claire & the team xx

23/06/2026

Confession time. I once went through a phase where I hoped that if I was just really good at what I do, I wouldn’t need to market. 🙈

Like, the work would speak for itself and clients would somehow just… find me.

But one of the biggest shifts I’ve made is realising that marketing isn’t separate from the work.

Actually, when I do it well, it becomes part of answering the call on my heart to share menstrual cycle awareness with the world.

So some days I’m the CEO of marketing in my business. Some days, you probably are too. And that mindset has been so freeing for me.

In this week’s episode of The Cycle Coach Show, Lauren and I are back together (first time in a YEAR 🎙️) for a special solstice episode all about what’s actually stopping us from showing up online. Spoiler: it goes much deeper than algorithms and content strategies.

We’re talking nervous system safety, perfectionism, identity, fear of judgement and rejection, and how to market in a way that fits your personality, your business and your season of life.

Comment 22 and we’ll DM it to you x then please come and let us know which marketing tips you’re taking into the second half of 2026.

Not a trad wife or a girl boss, just a human. XSwipe to read 📝
17/06/2026

Not a trad wife or a girl boss, just a human. X

Swipe to read 📝

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Bondi Beach, NSW

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