BUFF

Inspiring a more conscious world through the thrill of adventure. Explore our sustainable headwear an

Durch den Nervenkitzel des Abenteuers eine bewusstere Welt inspirieren. Entdecken Sie unsere nachhaltige Kopfbedeckung und multifunktionale Halsbekleidung: buff.com

09/09/2026

Choosing the perfect Merino starts with knowing what you need. 🐑🍂

Cool mornings or freezing adventures? Lightweight or maximum warmth? Our Merino range offers different weights and levels of protection, so you can find the right one for the conditions ahead.

As temperatures start to drop, now is the perfect time to find your match.

👇 Discover our Merino guide and find the right one for you: https://ow.ly/m24r50ZAqCE

07/09/2026

Hiking season is calling. 🥾🍂

As the temperatures start to drop, it’s time to gear up for more days on the trail.

Made with Merino wool, our Merino Socks naturally help regulate temperature and manage moisture and odor, with light cushioning for comfort mile after mile.

Ready for your next hike?

👇 Discover BUFF® Merino Socks: https://ow.ly/o30p50ZArGe

04/09/2026

Don’t just take our word for it. 👀

Here’s what our community has to say about their BUFF® favorites products. 💛

Discover our new collection here 👇
https://ow.ly/I0w850ZIJpM

02/09/2026

Back to school ready? 🎒🍂

New routines, new adventures and a new season ahead.

Get everyone ready for what’s next with BUFF® essentials made for everyday adventures, from the classroom to the outdoors.

🍂 Discover our new Fall-Winter Collection: https://ow.ly/Tyqt50ZAliZ

Ready, set, back to school!

31/08/2026

That day Amanda Basham finished 11th women at UTMB Mont-Blanc 🥹 after 24h18, a solid day in the books, congratulations!! 🚀

29/08/2026

A little video from last night at the Les Contamines Cheering Zone!! 📣🤝🔥 UTMB Mont-Blanc

27/08/2026

"We were just dreaming of having a bib one day for this race. So I think now is the time to achieve at least part of our dreams.” 🥹 — Sylvain Cachard

From dreaming of standing on this finish line in Chamonix as a kid to making that dream a reality. 🚀

Congratulations, Sylvain, on an incredible 4th place at OCC 💪!

26/08/2026

Summer isn’t over yet! ☀️

Get an extra boost for your next adventure with up to 50% OFF selected Web Specials.

Whether you’re hitting the trails, heading out for a run or making the most of the last summer days, now’s the time to gear up for less.

⏳ Summer Boost ends September 9.

👇 Shop selected Web specials: https://ow.ly/CBWg50ZFGA1

23/08/2026

Tomorrow, it all begins. 🏔️🔥

4 letters: U T M B.
What started around Mont Blanc became the ultimate reference in trail running.

But ultra-distance is about more than distance. Sooner or later, the light fades. The temperature shifts. The race changes.

Those are the hours that inspired the BUFF® x UTMB World Series 2026 Collection: the unseen ones, where the body is pushed further, the mountain feels quieter, and every choice matters more.

UTMB® Mont-Blanc week starts tomorrow. Chamonix, we’re ready.

Discover the collection 👇
https://ow.ly/ezix50ZBRob

21/08/2026

UTMB Mont-Blanc our athletes are ready! 🏔️🔥

The countdown is on. Our BUFF® athletes are putting in their final miles before we all come together in Chamonix for race week.

The hard work is almost done. Now it’s time to race. 💪

📲 Follow on Instagram for daily content before, during and after the races.

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