Swatch & Sports

Swatch & Sports Swatch makes watches that inspire personal self-expression, creativity and style. Like the Swatch & Sports page to stay informed on events and the Proteam.

Founded in 1982 by Nicolas G. Hayek, Swatch formed an immediate connection with Sports and event timekeeping. Swatch events are inspired by freedom of expression and positioned as creative outlets to challenge men and women to look inside themselves, innovate and drive the progression of their sports. The reach of Swatch and Sports extends from Swatch events to the Swatch Proteam. This collection

of talented players, riders, skiers and surfers is representative of the Swatch DNA to drive, provoke and push the boundaries of what is possible. Want to see this innovative spirit in action? Join us for a Swatch event!

- Swatch Primeline - http://www.munich-mash.com/2016/en_sports_1.html
- Swatch Freeride World Tour - http://freerideworldtour.com/
- Swatch Women's Pro Trestles - http://www.swatch.com/en/explore/swatch-sport/sport-events/womensprotrestles
- Swatch Beach Volleyball Major Series - https://www.swatchmajorseries.com/

The creative impulse of Swatch events and Proteam athletes is encapsulated in Swatch Sports Special watches. Each event or athlete Swatch design represents the style and aesthetic of the sport and its participants. Check out the Swatch Sports Specials:

- Swatch Beach Volleyball Major Series POPlovethisgame - http://www.swatch.com/en/watches/pno100c-pop-lovethisgame/
- Swatch Jeremy Jones - http://shop.swatch.com/de_ch/collections/jeremy-jones-c111.html?gclid=CMSJ6dCUyM0CFUieGwodo0YL3w

11/04/2026

Niseko postcards 🇯🇵

Swatch Nines Snow 2026 edition

27/03/2026

Behold the Lamp Ramp💡

Check out this piece and more skateable furniture designed by the Zenga Bros and skated by Andy Anderson: https://swat.ch/4uTd1hy

18/03/2026

Red Bull Unrailistic is back 💥

Make sure to join Swatch Proteam athlete and from April 30 to May 1 in Åre, Sweden 🇸🇪 ⛷️

We have been named the Official Partner of the FIS Park & Pipe World Cup for the next four years! Action sports are a pa...
09/12/2022

We have been named the Official Partner of the FIS Park & Pipe World Cup for the next four years! Action sports are a part of our DNA, making this partnership the perfect match.

03/11/2022

7 Steps to Paradise is the first run most people ski when visiting Roger's Pass for the first time. A stunning ascent perfect to welcome Elyse Saugstad on her first day back on the mountains.

23/08/2022

And another star joins the Swatch family - introducing Brandon Valjalo

The #1 South African skateboarder has disrupted the sport since his rise through the ranks and continues to break boundaries on his board!

Home is where the waves are.
07/08/2022

Home is where the waves are.

Thank you Innsbruck!! Great moments, fantastic weather, exceptional athletes and a whole lot of fun!
20/06/2022

Thank you Innsbruck!! Great moments, fantastic weather, exceptional athletes and a whole lot of fun!

18/06/2022

Intense competitions and breathtaking mountain landscapes: this is what is all about.

05/05/2021

' new BIOCERAMIC watch is now part of his ride's essentials! 🚲

"I’m a huge fan of the new bio ceramic watches, not only because of how good they look, but because it is made from bio sourced material!" - we can only agree to that 💯

 and  trying out their new BIOCERAMIC 👀. Our new Swiss 🇨🇭 ambassadors are adding style and skills to our Proteam 🏐 ☑️ ! ...
04/05/2021

and trying out their new BIOCERAMIC 👀. Our new Swiss 🇨🇭 ambassadors are adding style and skills to our Proteam 🏐 ☑️ ! Back from Cancun with a solid 5th place and currently preparing their ways to the Olympics we cannot wait to see what the future holds! 💥

https://www.swatch.com/en-us/athlete-tanja-and-nina.html

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Innsbruck

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