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René Sonneveld

Casa
Argentina
Puerto Madero
René Sonneveld

Executive Coach - Mental Performance Coach - Leadership Advisor

04/06/2026

The Junior World Championship Rugby in Georgia is getting closer.
Between now and then, you might add another kilo of muscle.
Maybe two.

Will that help? Of course.
Will it decide whether you win or lose matches at this level?

Probably not.

At this level, the difference is something else.

The Edge.

That place where you play on the sharp side of the knife.
The split second where you choose to go fully in, or hold back.
The moment where most players blink.
You do not find the edge in the gym.
You find it in a decision.

And that decision is yours alone.

Do you want the edge, or do you want to be comfortable?

Because you cannot have both.

28/05/2026

Hay conversaciones que muchas empresas familiares llevan generaciones evitando.

Conversaciones sobre el poder, el miedo, la sucesión, el resentimiento, las expectativas, y aquello que todos sienten, pero nadie se anima a nombrar.

Por eso escribí El elefante en la empresa familiar.

Y hoy me emociona compartir que la edición en español ya está disponible en Amazon y otras plataformas digitales.

Espero que este libro ayude no solo a comprender mejor las dinámicas de las empresas familiares, sino también a abrir conversaciones necesarias.

Disponible en Amazon.

21/05/2026

I had the opportunity to attend the ICF Converge Summit in Paris, the first ICF Converge ever organized in Europe.

More than 600 professionals from around the world came together to explore the future of coaching, leadership, human development, AI and simply tanking up with inspiration and positive energy.

What stood out was not only the scale of the event, but the depth of the presentations and round table conversations.

In a world moving faster than ever, spaces like this reminds me that even with fast growing AI, coaching is ultimately about PEOPLE:
Listening better.
Leading with awareness.
Creating meaningful conversations.
And helping others navigate complexity with greater clarity and humanity.

Grateful to have shared this experience with so many brilliant minds from across the global coaching community.

10/05/2026

Ted Turner has passed away.
Some years ago, I met him at an estancia near San Martín de los Andes, in Argentine Patagonia.

He walked up to me, sized me up, and asked:
“I understand you’re Dutch. Are you the guy designing the new racing yacht for the family?”

I laughed and told him no, I was a family business coach.

He paused, looked at me more closely, and asked:
“What was the pivotal moment that led you to become a coach?”

That was Ted Turner.
Direct. Curious. Slightly disarming.
He was not asking for the polished version of my career. He was asking for the story underneath it.

That question eventually found its way into the preface of my book, The Elephant in the Family Room.

Ted Turner changed the way the world watches news and sports. But in that brief encounter by a Patagonian lake, he reminded me of something I still believe deeply:
Behind every public success, there is a private turning point.

Rest in peace, Ted.
And thank you for the question.

07/05/2026

Most professionals working with family businesses focus on structure.
Governance.
Ownership.
Legal frameworks.

But very few are trained to understand what actually drives decisions.

Emotions.

I didn’t start there. I had to study it. To understand what happens beneath the surface in the mind and in relationships.

And what I discovered changed everything.

If you don’t get the emotional conversation right,
no structure will hold.

This is exactly what we explored in my conversation with NYU as part of the Rethinking Work Series.

Because in family enterprises, what is unspoken often matters more than what is planned.

30/04/2026

When fear takes over, we stop leading and start protecting.

In family businesses, that can show up as resistance, conflict or withdrawal. It’s natural, but it’s not sustainable.

The real shift happens when we recognize it.

Chapter 2 of The Elephant in the Family Room.

28/04/2026

In Vienna at the Global Board meeting of the International Coaching Federation, discussing the future of coaching.

With more than 60,000 professionals across 160+ countries, the focus is on how the profession evolves alongside AI and new ways of working, while keeping ethics and human judgment at the center.

Grateful to be in the room with colleagues from 25 countries helping shape what comes next.

21/04/2026

Transitions aren’t just strategic. They’re emotional.

Fear shows up as control, silence, or conflict.
But fear isn’t the problem, unspoken fear is.

Chapter 2 of The Elephant in the Family Room.

20/04/2026

I was invited to speak at “Coaching for the Future: The State of Coaching in LATAM” at the NYU campus in Buenos Aires on a topic I keep coming back to: coaching enterprise families.

Family-controlled businesses generate roughly 70% of global GDP and employ around 60% of the workforce. Yet the coaching profession is only beginning to catch up with the complexity behind these systems. Not just governance and strategy, but trust, identity, and how families actually work together over time.

That is where I see real growth for our field.

Anna Tavis and her team brought together coaches, students, and industry leaders for a conversation that felt both practical and forward-looking.

I left even more convinced that coaching enterprise families is not a niche. It is one of the places where coaching can make a real difference.

Grateful to NYU and everyone who made it happen.

13/04/2026

I’d like to share a quote from my book The Elephant in the Family Room.
If you’re part of a business family, this book can be a great help in understanding and navigating the challenges that often go unspoken.

Dirección

Puerto Madero

Página web

https://beacons.ai/renesonneveld

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