FMCG SALES DIPS

FMCG SALES DIPS Nair Santosh is a distinguished sales and marketing professional with over 32 years of rich experience in the Fast-Moving Consumer Goods (FMCG) industry.

His career includes significant roles in multinational companies such as Pepsi, Gillette, Parle, and

21/06/2024

MESSAGE to BRAND OWNERS – Avoid hiring a Product or Business Development Manager solely based on their ability to speak your language.

Why Do FMCG Brands Fail in the UAE Market?
Do brand owners truly understand the pulse of the UAE FMCG market before launching their products? What solutions can prevent potential pitfalls?

Brand owners' understanding of the UAE FMCG market before launching their products varies greatly. While some conduct thorough research and preparation, others may fall short. To prevent shortcomings and improve their market understanding, brand owners can implement various strategies and solutions tailored to their brand vision and objectives. It’s important to note that a strategy successful for one brand or distribution company may not necessarily yield the same results for another.

For details follow this link- https://www.linkedin.com/pulse/message-brand-owners-why-do-fmcg-brands-fail-uae-nair-santosh-o7hnf

By Nair Santosh- Every dip of Knowledge makes us better (BREND BRAND| SALE DIPS ) UAE FMCG HEAD & SPECIALIST – SALES, MARKETING & BUSINESS DEVELOPMENT, FMCG SPECIALIST, BUSINESS DEVELOPMENT



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FMCG Market in UAE- Opportunities and Threats. How to choose a brand or agency of a FMCG Brand for distribution by an FMCG distributor/ distribution company in UAE Market

18/06/2024

Commitment and perseverance are deeply interconnected qualities that play crucial roles in career growth of a FMCG Salesman in UAE market. Their synergy can drive personal and professional development, helping individuals achieve their goals and overcome challenges. Here’s how they are connected and how they can bring about change in career growth to a FMCG salesman working in UAE market:

Connection Between Commitment and Perseverance
Foundation of Commitment:

Commitment: Refers to a strong dedication to a cause, goal, or job as the working conditions are different for a FMCG salesman in UAE market in comparison with their country of origin, it deserves prominence as UAE is with 89% of its population as Expats (people who are residents). It involves setting clear objectives and a determination to achieve them, regardless of obstacles. For instance, the target is just a number for a FMCG Salesman in UAE Market and whether it could be achieved or not starts from within. Need to have conviction that target is mere a number which can be achieved by just adding numbers which can be added every hour, every day, every week finally to reach this number, at this moment just one step at a time forward will make you reach your objective. Once as a FMCG Salesman in UAE market, when we develop the conviction of do ability, then only we can commit ourselves to achieve the Target/ objectives

Perseverance
Perseverance is the continuous effort to achieve something despite difficulties, failures, or opposition. For an FMCG salesman in the UAE market, where temperatures can soar for six months of the year, perseverance means sustained action and endurance towards committed goals. It's about staying focused and moving forward with a clear objective in mind. Often, it's not just about making progress but also about sticking to your efforts even when there's no visible progress, without giving up.

Training Gaps in FMCG:
Unfortunately, in many countries, sales training programs exist but are often not tailored to the specific needs of FMCG professionals for their particular market. This creates a gap in effectively transitioning skills within the industry. Several training companies in the UAE offer sales training and some specific content related to the FMCG market. However, the majority do not provide comprehensive training programs that meet the requirements for an FMCG salesman to succeed in the UAE market. The lack of specialized FMCG training deprives salespeople, even at the senior management level, of the opportunity to consult or reference critical insights, as admitting a lack of expertise could harm their reputation by revealing a weakness in mastering the FMCG market.

In summary, commitment and perseverance FMCG salesman in UAE market is essential for managing competition, adapting to consumer preferences, ensuring supply chain efficiency, maintaining regulatory compliance, fostering innovation, navigating economic fluctuations, and building lasting customer relationships. These qualities enable companies to achieve and sustain success in a dynamic and challenging market.

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