Dubai Active

Dubai Active The Middle East's Leading International Active-Living and Fitness Event
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08/07/2026

Our colleagues at IEG Asia, part of the Italian Exhibition Group, are presenting SIGEP Asia from 15–17 July! 🍨 SIGEP Restaurant Asia

Join them to discover the latest innovations, trends, and opportunities shaping the world of foodservice, coffee, gelato, pastry, bakery, and pizza.

If you’re in the industry, you have to be there! See you at SIGEP Asia 🍧

19/06/2026

We were delighted to host our first Advisory Board meeting this week! 📈

A huge thank you to everyone who joined our first as we begin shaping the next chapter of our events 👏

Bringing together some of the industry’s leading voices, the session marked an exciting first step in driving collaboration and growth across the fitness and wellness sector 🇦🇪

30 Oct - 1 Nov 2026 | Dubai Exhibition Centre, Expo City

12/06/2026

Coaches and trainers.. listen up! 📣

are bringing Level Up to Dubai Active this October 📈

Level Up offers a unique opportunity for trainers to connect with peers, gain invaluable knowledge, and elevate their expertise.

Whether you’re a seasoned professional or an emerging talent, this is the perfect event to stay ahead in an ever-evolving fitness industry.

🗓️ Saturday, 31st Oct
📍 Dubai Exhibition Centre, Expo City

Stay tuned as we announce a world-class lineup of speakers leading the fitness industry very soon.

For the past 10 years, Dubai Active and Dubai Muscle Show have always been about supporting local businesses across the ...
26/03/2026

For the past 10 years, Dubai Active and
Dubai Muscle Show have always been about supporting local businesses across the region.

That commitment matters now more than ever.

If you know a local brand that deserves to be seen, comment and tag them below to give them
the spotlight.

We’re also opening up our full platform - from social and email to our live events and network, to support the businesses that need it most.

If your brand has been impacted and you’re
looking for support, share your story with us at [email protected].

We’ll do everything we can to help.

- United in Strength -

Humble Power was created to give women sportswear that combines performance, modesty, and strength.Here, Founder Noor B ...
09/03/2026

Humble Power was created to give women sportswear that combines performance, modesty, and strength.

Here, Founder Noor B shares the story behind building a brand that empowers women to move with confidence while staying true to their values.

Link in bio 🔗

Recent days have reminded us how important resilience, unity, and community are during uncertain moments, and when it co...
06/03/2026

Recent days have reminded us how important resilience, unity, and community are during uncertain moments, and when it comes to these attributes, the UAE is unparalleled.

We would like to express our sincere appreciation to everyone working around the clock to keep the country and its people safe. Your dedication and service are deeply valued.

To our exhibitors, partners, and industry friends around the world, it is business as usual in the UAE. We are safe, fully operational, and IEG Middle East remains committed to supporting our community both in the region and globally.

Proud as always, to call the UAE our home.

Aisha Alawadhi is leading the rise of women’s padel in the UAE, turning passion into performance and proving that with d...
27/02/2026

Aisha Alawadhi is leading the rise of women’s padel in the UAE, turning passion into performance and proving that with discipline and belief, a single player can inspire a nationwide movement.

We were honored to sit down with Aisha to hear her journey of rising to the top of her sport, and the doors she’s opened for women in fitness along the way.

Read the full article via our link in bio 🔗

25/02/2026

Always a pleasure to welcome to Dubai Active/ Dubai Muscle Show!

A true inspiration and amazing moments created in the HYROX 365 Challenge Powered by arena!

Check out the highlights from 2025 here!

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