Level Up Sports Tech Innovation Expo

Level Up Sports Tech Innovation Expo Technology elevates the game
Let’s
🗓27-29 November 2025
📍Dubai

During the lively session “Beyond the Game: Web3, Community & the New Digital Arena,” leaders explored how Web3, gaming,...
02/02/2026

During the lively session “Beyond the Game: Web3, Community & the New Digital Arena,” leaders explored how Web3, gaming, and decentralized ecosystems are redefining what it means to be a fan, a player, and a stakeholder in modern sport. The panel unpacked immersive digital worlds, tokenized loyalty, blockchain communities, and new models of monetization and digital identity.

Hicham Chahine, Founder & Co-CEO of Ninjas in Pyjamas Group,
Donald Yeo, Account Director at Octagon,
Saqr Ereiqat, Secretary General of D2A2,
Maia Zennie, MENA Ecosystem Lead at Avalanche,
Saad Khan, Founder of GameCentric, and
Moderator Sam Rogerson, Head of Growth at Deca4,

shared insights on how Web3 is reshaping fandom, community building, and the future of digital engagement.

Keep an eye out for more of these session snippets on our pages!

In the insightful panel “AI in Sport: Smarter Decisions, Stronger Performance,” experts examined how artificial intellig...
30/01/2026

In the insightful panel “AI in Sport: Smarter Decisions, Stronger Performance,” experts examined how artificial intelligence is transforming athlete monitoring, coaching decisions, and performance analytics. The conversation showcased practical use cases in training, injury prevention, fan engagement, and operational efficiency, highlighting the technologies driving the next generation of sports innovation.

Nikhil S. Nair, Regional Director at Tata Elxsi,
André Antonelli, CEO of Machina Sport,
Iris Córdoba, Managing Director at GSIC,
Jake Schuster, CEO of Geminisport, and
Moderator Ryan McCumber, Founder of Sportstech.ai,

shared insights on how AI adoption is reshaping performance, strategy, and the modern sports ecosystem.

Looking for more insightful content? Keep an eye out for our page.

In the exciting panel “Fan Engagement: Connecting Clubs, Brands, and Audiences in New Ways,” speakers explored how data-...
28/01/2026

In the exciting panel “Fan Engagement: Connecting Clubs, Brands, and Audiences in New Ways,” speakers explored how data-driven strategies, smart-stadium technology, and always-on digital platforms are transforming the way fans connect with the game. The discussion highlighted the tools and activations that build meaningful relationships, drive commercial growth, and capture attention in an increasingly competitive landscape.

Shahrukh Sohail, Senior Sports & Entertainment Business Manager at Xplere,
Francis Casado, Co-founder & CRO of 3D Digital Venue,
Steve Nott-Macaire, Global Business Developer at FortressGB,
Rebecca Eliot, Co-Founder of Pro Touch Sports, and
Moderator Peggy Tng, Regional Lead, APAC at GSIC,

shared insights on the future of fan engagement and the technologies powering it.

Find out more via our pages!

On stage at LEVEL UP, four powerful stories showed what it really takes to build, lead, and perform: on the pitch, in bu...
26/01/2026

On stage at LEVEL UP, four powerful stories showed what it really takes to build, lead, and perform: on the pitch, in business, and beyond.

The journey of Banaat FC highlighted leadership, cultural impact, and a clear vision shaping the future of women’s football. Structured training, mindset, and data-driven coaching revealed how everyday habits unlock real competition and sustained performance. The rise of a women-led digital community demonstrated the power of authenticity, storytelling, and safe spaces in driving empowerment and wellbeing. A deeper look into identity and mindset reinforced the idea that true performance begins within.

These sessions delivered real-world lessons in growth, resilience, and purpose, shared by founders and leaders actively shaping the future of sport, wellness, and community.

More insights and inspiring stories coming your way.

23/01/2026

Soccerment made a strong impact at LEVEL UP, showcasing how data and AI can completely elevate the football experience. Their XSEED smart wearables, performance analytics, and scouting tools gave players, coaches, and clubs a clear view of every touch, movement, and decision on the pitch.

The platform turned raw match action into powerful insights helping teams understand performance, spot talent, and make smarter calls with confidence.

A standout exhibitor pushing football into a smarter, more analytical era.

In this insightful panel session, “Recharge to Perform: The Science of Recovery in Modern Sport,” experts explored how r...
21/01/2026

In this insightful panel session, “Recharge to Perform: The Science of Recovery in Modern Sport,” experts explored how real gains in elite performance happen between training sessions. The discussion unpacked how data, recovery technology, and sleep science are reshaping performance, extending longevity, and strengthening mental resilience.

Rafael Oliveira, Sr. Director of International & Partnerships at Eight Sleep,
Stephan Muller, Director GCC at Whoop,
Dave Catudal, Co-founder of Forus,
Remi Vanecht, Head of Education at Hyperice, and
Moderator Mazen Chalbak, General Manager at SportiveWays,

highlighted the innovations powering the next era of athlete recovery.

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The session "Influence of Modern Technologies in Sport" explored how emerging tools and platforms are reshaping athletic...
19/01/2026

The session "Influence of Modern Technologies in Sport" explored how emerging tools and platforms are reshaping athletic performance, fan engagement, and the business of sport, and what the next five years could realistically look like.

Vadim Prikhodko, IT Entrepreneur and CEO of EasySports, alongside
Alexey Deniskin, CMO of EasySports,

shared practical insights into the technologies driving this shift and the projects already redefining how sport is played, experienced, and scaled.

Looking for more insights from LEVEL UP? Keep an eye on our socials for more.

As part of the exciting session “1v1 Leagues: Tech, Talent, and the New Sports Format,” speakers explored how 1v1 compet...
16/01/2026

As part of the exciting session “1v1 Leagues: Tech, Talent, and the New Sports Format,” speakers explored how 1v1 competition in football and basketball is reshaping the future of sport. The discussion highlighted new formats powered by tech and AI, the rise of individual skill showcases, and how these leagues scale globally through digital-first models.

Sean Garnier, Founder of Urbanball,
Toli Makris, CEO of EX Interactive Gaming,
Sohail Var, Creator at Community Voice & Representative of Palm City FC, and
Moderator Andreas Tsindos, CEO of MWAN Mobile,
shared insights on the evolution of 1v1 play and the technologies driving its explosive growth.

Keep an eye out on our pages for more exciting content from LEVEL UP.

In the fun session “Web3 Gaming, Evolved,”speakers broke down the shift from short-lived “play-to-earn” hype to sustaina...
14/01/2026

In the fun session “Web3 Gaming, Evolved,”
speakers broke down the shift from short-lived “play-to-earn” hype to sustainable “play-and-own” ecosystems. The discussion explored what has truly matured, wallet UX, compliant on-ramps, interoperable assets, and studio-grade game economies built for long-term value.

Umar Khattak, Chief of Business at SIXR Cricket,
Ahad Bhai, CEO of SIXR Cricket, and
Moderator Ramzi Farah, Managing Partner at Razor Capital,

highlighted how Web3 is redefining gaming, ownership, and the player experience.

Follow our social media pages to get more insights from the event!

In the unique session “Passport to Play: Sports Tourism & Hospitality,” industry leaders explored the full journey of th...
12/01/2026

In the unique session “Passport to Play: Sports Tourism & Hospitality,” industry leaders explored the full journey of the modern sports traveler, from dynamic travel packaging and visa support to smart accreditation, seamless venue access, and data-driven guest experiences. The discussion highlighted how technology reduces friction, boosts spending, and transforms a single match into a full destination experience.

Fabio Prestijacopo, Managing Director – Middle East at Bizaway, and Pietro Allegretti, Founder of Penguinpass, shared insights on how travel platforms and credentialing tech are reshaping sports tourism and elevating hospitality standards worldwide.

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