We wear many hats, because we have to. Our "office", is a beach house in Cyprus. There is no shipping or marketing department, no human resources, no accounting. Just smart, quick-thinking, action-oriented beach "bums" intensely focused on developing the few key ideas that represent the crux of the company's potential. If we were to put a number next to that classic "EST" cliche, we would probably
write 2016; but that would probably be a lie, an understatement if you like. See, this passion for everything beach has been brewing inside us ever since we learned how to walk. Ever since our fathers picked us up out of the car and lowered us into the warm Mediterranean sand we never looked back. Wearing shoes has been a discomfort ever since akin to seen a teacher in public; it leaves a bad taste in the mouth. We are hooked with the sea, the grainy sand between our toes, the sea salt in our hair. We spend hours on end at the beach; thats where we learned how to play the game. And now, years later, we want to redefine the game, to inspire other beach lovers to play more. And we are doing it; everyday. Bit by bit we are creating what is becoming a synonym with the beach racket sport and a stimulus for an active and happier lifestyle. Last year we teamed up with the workshop that brought the game to Greece, some six decades ago. We work out of the same workshop in a working class coastal suburb of Athens. The same zest and meraki* that characterized their grandfather's woodwork, as far as back in 1958, defines every racket that comes out of our workshop. Our love for what we do emanates from every pore, splinter, growth ring and knot of wood we put together to create what is arguably the finest beach racket. Nowadays, we work as Ace to redefine the game and the racket and put forward an accessories and apparel line that best suits a sports lifestyle under the Mediterranean Sun! Peace out,
Team Ace!
*meraki [may-rah-kee] (adjective) This is a word that modern Greeks often use to describe doing something with soul, creativity, or love — when you put “something of yourself” into what you're doing, whatever it may be.
