Company Overview
Wilier Triestina was founded in 1906 as Ciclomeccanica Dal Molin in Bassano del Grappa, sixty miles from Venice. Both names were born out of Italian patriotism following the World Wars. Wilier is an acronym pronounced Vee’-lee-air. Italians use ‘W’ as an abbreviation for the word “Viva”, which means “Long live”. For example, Italian cycling fans will often hold up signs at the Gir
o that read “W l’Italia”, “W il Giro” or show their support of a specific rider with signs like “W Ballan” or “W Cunego”. The patriotic phrase, “W l’Italia liberata e redenta” (Long live Italy, liberated and redeemed) gave birth to Wilier. Triestina is pronounced Tree-es-tee’-na, and is the Italian equivalent of our English word triestine, which implies anything having to do with the Italian city of Trieste on the Adriatic Sea, including a resident. Following World War II, Trieste and its surrounding coastal area remained part of an occupied free territory. Meanwhile, triestine cycling great and three-time winner of the Giro, Giordano Cottur, was holding his own against contemporaries Fausto Coppi and Gino Bartali. Inspired by Cottur and Trieste’s plight, Dal Molin put together a team with Cottur as leader, calling it Wilier Triestina. In 1946, the Giro featured a stage finish in Trieste. Poetically, Cottur won the stage into his hometown, and soon afterward, the bicycles took on the name of the team. In fact, one of Wilier’s logos is a halberd (similar to a fleur-de-lis), which was inspired by Trieste’s coat of arms. Description
This is the Facebook home for Wilier Triestina UAE, the UAE distributor for Wilier Triestina. General Information
Wilier is pronounced /Vee'-lee-air/