02/01/2025
Here we go. Lesson number 1 of learning to Speak with Impact.
For me it’s knowing my audience. Yes, even before studying the topic on which I am to present, I must know my audience. If you ask anyone for who I have given a presentation or MC’d, they will tell you that after asking date and venue (for Diarising purposes) my next question is “Who is the audience?” or “Who are the guests?”. Why? Because whatever the host is doing her/her priority is to ensure that the people get value for money or value for their time whichever the case my be. So, my job is to understand their guests/audience as well as they do - even if they are varied. Knowing them is a key step in the preparation of my presentation in terms of content, depth, language, tone, humour, mood…the works. For me, it is not possible to start anything without being guided by knowing the recipients of your presentation. They anchor all your other preparatory efforts.
For instance, I have a grooming, deportment and etiquette course that I offer in the market. One might think there’s little to adjust from one audience to another. However, for me it does not work that way. While the base content may be the same, I customise the detail of the presentation to each and every audience.
What does that achieve?
In one word, “Connection”!
When your presentation is nuanced to suit your audience in all its details, the audience response will always be highly positive. The connection is not at the level of intellect - it’s, rather, at the level of emotion and emotions are fed from the detail and not the words.
I could share a few stories about how this has worked for me but I’ll leave it here for now.