REBEL Elite Fitness

REBEL Elite Fitness Africa's leading supplier of premium fitness equipment, gear and accessories. REBEL Elite Fitness is Africa's premier supplier of functional fitness equipment.

REBEL Elite Fitness launched after participating in CrossFit when it initially started in South Africa and at the time there was a lack of any form of quality functional fitness equipment suppliers. After supplying basic essentials for the community, there was a high demand for more and a business was soon born. Since then REBEL Elite Fitness has been the leading functional fitness equipment and gear supplier in South Africa and to many other countries in Africa. We pride ourselves on providing a personal and friendly service, while supplying robust and quality equipment and gear which is priced to meet the needs of all budgets. We have the equipment that will exceed your expectations, whether you are in a garage gym, CrossFit box, functional fitness facility, strength and conditioning gym or competition arena!

Build your dream gym at home! 🏠🏋️‍♂️ Create a convenient home gym and train whenever it suits you. Whether your goal is ...
04/09/2026

Build your dream gym at home! 🏠🏋️‍♂️

Create a convenient home gym and train whenever it suits you. Whether your goal is to build strength, get fitter, lose weight, or simply stay active, having your own workout space makes it easier to stay consistent.

âś… Train anytime
âś… Save time and travel costs
âś… Enjoy privacy and convenience
âś… Create a workout space that fits your goals

Turn an empty room, garage, or corner of your home into your own fitness zone.

Shop online to get started with your home gym setup!

12 weeks to go until Hyrox JHB. And that’s exactly enough time, if you start now.The Train Like Kyle training program wi...
31/08/2026

12 weeks to go until Hyrox JHB. And that’s exactly enough time, if you start now.

The Train Like Kyle training program will get you race-ready.

Built around the training principles Kyle uses himself, the program features up to 4 sessions per day but can easily be scaled to a single daily workout to suit your schedule and goals.

No matter where you are in your HYROX journey, the program is designed to help you progress.

Try it out today, visit the link to sign up on SugarWOD: https://app.sugarwod.com/marketplace/rebel-elite-fitness/hyrox

Does your grip give out before your engine does? When the reps add up, your hands take a beating. BearKomplex Grips help...
28/08/2026

Does your grip give out before your engine does?

When the reps add up, your hands take a beating. BearKomplex Grips help protect your palms and keep you moving through pull-ups, toes-to-bar and high-volume gymnastics.

If gymnastics makes up a big part of your training, BearKomplex is a go-to for comfort and protection when you need it most.

Shop grips online: https://rebelstore.co.za/

26/08/2026

Not the ending we planned, but what a great result!
Unfortunately Belinda got sick the week of the race and wasn't cleared to compete.

So with a last-minute change, Tommo competed with Tatiana and they smashed the race with a time of 1 hour and 6 minutes.

If you are competing at Johannesburg Hyrox, check out the Train Like Kyle program for race-specific training.

24/08/2026

Why should you do CrossFit? To bring out the best in you đź‘Š

CrossFit is for EVERYONE. No matter your age, fitness level, or experience, there’s a place for you and a community ready to support you along the way.

We’re proud to support the sport of CrossFit with equipment made to handle the hard work.

Built for strength. Built by REBEL.

21/08/2026

Built to last. Proven in competition.

REBEL Competition Bumper Plates and are designed to handle the repeated lifts, drops, and intensity that come with high-performance training and elite events.

View our full range of bumper plates and WOD bars online.

20/08/2026

Shoutout to Kyle Schoonbee for winning the Men's Pro division at Hyrox Cape Town this past weekend. Finishing in an incredible time of 56 minutes and 10 seconds!

If you are training for Hyrox Johannesburg, you can get his exact training blueprint with the "Train Like Kyle" Program.

Built around the training principles Kyle uses himself, the program features up to 4 sessions per day but can easily be scaled to a single daily workout to suit your schedule and goals.

No matter where you are in your HYROX journey, the program is designed to help you progress.

Try it out today, visit the link to sign up on SugarWOD.

18/08/2026

Strength training, reimagined.

Introducing the all-new Concept2 StrengthErg, a compact, multifunctional strength machine that delivers measurable, repeatable performance without weight plates or bulky equipment.

Powered by responsive air resistance, it matches your effort through every movement, helping you build explosive leg drive, pulling power and full-body strength across three key stations: leg press, chest press and seated row.

Built to last. Easy to use. Ready to make you stronger. đź’Ş.

Fifty years ago, Concept2 started with a simple idea: build equipment that brings people together through hard work. To...
12/08/2026

Fifty years ago, Concept2 started with a simple idea: build equipment that brings people together through hard work.

Today, Concept2 ergs can be found everywhere, from CrossFit boxes and commercial gyms to home gyms around the world.

50 years of hard work, community, and performance. We’re proud to have been part of the journey, and we look forward to the next 50 years.

Your endurance engine isn't built in your lungs, it's built in your cells. ⚡Mitochondria are the powerhouses that fuel e...
11/08/2026

Your endurance engine isn't built in your lungs, it's built in your cells. ⚡

Mitochondria are the powerhouses that fuel every workout, every run, and every rep. The more efficient they are, the better your body can produce energy, resist fatigue, and perform when it matters most. Research has shown a strong link between mitochondrial development and endurance performance in trained athletes.

Want to learn how training can help build a bigger, more efficient engine?

Read our latest blog: Building Your Engine: A Guide to Mitochondria and Performance đź”— https://rebelstore.co.za/building-your-engine-a-guide-to-mitochondria-and-performance/

Address

Unit 9, Sunview Shopping Centre, 7 North Reef Road
Johannesburg
2007

Opening Hours

Monday 07:00 - 16:30
Tuesday 07:00 - 16:30
Wednesday 07:00 - 16:30
Thursday 07:00 - 16:30
Friday 07:30 - 16:30
Saturday 09:00 - 12:00

Telephone

+27114503167

Website

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