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CoburnFitness Natural Cover Model, Gym Owner & Body Transformation Expert. Owner -

Natural Athlete -

06/06/2026

Hot HYROX humbled me 🥵

Massively out of my comfort zone with this one.

I’ve spent most of my life looking like I’m fit… but there’s a big difference between being an ornament and being an instrument.

These days, I’m probably more ornament than instrument… strong, lean, trained, but definitely not as conditioned as I should be.

And this reminded me very quickly.

45 minutes of fast paced intervals, partner work, sweat, questionable life choices and a very clear message…

👉🏼 Looking fit and being fit are not always the same thing.

Loved the challenge.
Hated parts of it.
Needed all of it.

Big thanks to , and for having me down.

Might even do it again.

Maybe. 😂

03/06/2026

June | Men’s Health Month.

Here’s the deal…

You’re allowed to be going through it.

You’re not allowed to give up on yourself.

Speak up.
Show up.
Keep moving.

29/05/2026

What 50 said…

28/05/2026

A weekend at ☀️

Honestly… one of our favourite family staycations we’ve done in Dubai.

Beautiful rooms, incredible views, rooftop infinity pools, private beach access, great food, amazing staff and loads for the kids to do, all right in the middle of Palm Jumeirah.

The birthday surprise they put together for Thor genuinely blew us away too. Such a thoughtful touch and something the kids won’t forget anytime soon 🎂

And one of the best parts?

As guests at NH Collection, you also get access to next door, including the pools, lazy river and beach club facilities.

Dubai staycations done properly.

Huge thank you to the teams at and for having us 🤍

27/05/2026

Daily reminder to self:

Love who they are today…
You don’t get this version of them back.

25/05/2026

Friday morning, I’m opening early access to the first phase of COBURN.

8 weeks.

Built for men who are ready to stop thinking about getting back in shape and actually start executing again.

Founding cohort.
Founding price.
Limited spaces.

If you want the link before it goes public:

DM me “EARLY.”

That’s it.

One word.

“EARLY.”

I’ll send you first access Friday morning.

23/05/2026

BUILT TO LAST: Episode 1 — The Starting Point

No quick fixes.
No fads.
No skipping.
No pretending.

This is the beginning of Lee’s 12-week upgrade.

Not a crash diet.
Not a dramatic transformation challenge built for social media.
Not a short term push that falls apart the second life gets busy again.

This is about building the foundations properly.

Structure.
Training.
Nutrition.
Routine.
Accountability.
Standards.

The first goal is simple… start paying off the fat debt, create momentum, and prove that progress doesn’t require extremes.

For Lee, life in Dubai is busy. Business is hectic. Decisions stack up. And like most people, he knows what he should be doing, the challenge is creating the consistency to actually do it.

That’s where the system comes in.

leading the transformation process.
supporting the nutrition.
Lee doing the work.

12 weeks to build something that doesn’t just look good for a before and after…

But something that’s built to last.

BodyTransformation FitnessTransformation

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