29/04/2026
A lot had changed the last 12 months
If you have been following me for a while or have a good scroll down my page you’ll notice a massive shift in the style of content I post
12-18 months ago, I was a marketer. I was using content to market people to my services, doing stupid s**t like standing outside Greggs in a hard hat. Yeah it was funny, but never really felt like me. At times, I was almost begging people to sign up to my coaching, and begging them to change when they didn’t sign up… trying to convince them why they need to and how good they’ll feel
NOW… I post what’s true to me. I post the bits that have truly changed my life. Train hard. Eat healthily (most of the time) and enjoy the process above anything else. I no longer beg people or try to convince them to sign up, I show what I’m doing and what works for me, and those who want the same - come to me
So let this be a lesson to anyone out there, whatever industry you’re in. Never lose yourself trying to market your services. Be true to yourself, stay true to your values, and you’ll naturally attract the people who align with you
The ones who decide to work with you (whether you’re a coach, an electrician, or a painter and decorator.. same rules apply) will be a good fit, and will get results and be grateful for your help.
And the ones who don’t sign up or decide to work with you. Good, they would’ve been a s**t fit anyway and would’ve caused you more hassle than they’re worth. Trust me
No regrets, just lessons learned