09/08/2026
This bit of wisdom from the book, Extreme Ownership, can be a powerful motivator or a sobering reality check.
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It’s easy to talk about the training on our calendars…
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But it’s another matter to execute that training to the best our abilities.
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More than just a call to action, this quote demands a dichotomy of sorts in that, holding ourselves and those we work alongside to a rigid standard is not the full picture being painted here.
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Instead, the underlying intent is to set a standard for ourselves that inspires us to strive and stretch to be our best.
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Rather than setting an impossible standard that paralyzes and prevents us from taking action, the notion is to set standards (goals and milestone targets) that build momentum and help us achieve something remarkable.
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It’s a reminder to us all that talk is cheap and purposeful action yields valuable results!
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Athlete Highlight: Mike Braun is no stranger to high standards. After decades of work in law enforcement, he brings a tenacity and discipline to his training that is impressive and inspiring.
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Mike has bounced back from multiple injuries to build his fitness and earn some fantastic race performances this year.
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With a few more major events on his calendar, and some great fitness behind him, we couldn’t be more excited to see what he can accomplish in the final part of his season.
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Keep up the good work Mike, we are so proud of you and are thrilled to have you as part of the BWC Squad!
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