Fishing Tackle Retailer

06/11/2026

PARK PALLS, WIS. – Since their launch three and two years ago, respectively, SEVIIN GF Series casting and spinning reels have become a go-to favorite for a wide variety of anglers, from top tournament pros like J.T. Thompkins and Bob Downey, to casual, multispecies weekend anglers. Combining workmanlike reliability with smooth operation, insane castability, and standout value, GF casting and spinning reels have quickly become SEVIIN’s best-selling reels - a proud offering from the St. Croix Family of Brands.

An exciting expansion of the GF family of reels, all-new GF COLOR RUSH casting and spinning reels deliver GF’s angler-proven performance and reliability wrapped in a sizzling new colorway.

SEVIIN GF COLOR RUSH spinning reels will come in popular 1000 and 2500 sizes, while 100-size GF COLOR RUSH casting reels come in a versatile 7.3:1 gear ratio in both right and left retrieve.

SEVIIN splashes new GF Series COLOR RUSH spinning and casting reels at ICAST 2026.

06/10/2026

Long known as the fishing industry's leading glove specialist, Fish Monkey now offers a complete system of products designed to protect anglers from head to toe while increasing opportunities for dealers to grow as well.

As anglers spend more time on the water, demand continues to grow for products that are more comfortable, reduce fatigue and provide protection from prolonged sun exposure. Fish Monkey answers that demand with a coordinated lineup of UPF-rated gloves and face guards, along with premium American-made merino wool blend socks designed specifically for life on the water.

The system begins with Fish Monkey's industry-leading sun protection gloves. Models such as the Stubby, Half-Finger Guide Glove, Pro 365 and Free Style feature UPF 50-plus protection, breathable quick-dry fabrics with second-skin fit, and superior grip that help anglers stay comfortable and in control throughout the day.

With ICAST just around the corner, retailers looking for proven products that can drive multiple-category sales should plan to explore Fish Monkey’s expanding lineup of warm-weather performance gear.

06/10/2026

KENNESAW, Ga. - Yamaha Rightwaters™ marked its seventh anniversary on Monday, June 8, World Oceans Day 2026. Launched in 2019, Yamaha Rightwaters continues to support programs that make significant progress in keeping waterways clean and promoting sustainability for generations to come. Several key metrics over the course of the last 12 months include:

- More than 264.2 tons of debris removed from U.S. lakes, rivers and coastal waters through collaborations with clean up organizations including Keep the Tennessee River Beautiful®, Keep the Golden Isles Beautiful, the Conch Republic Marine Army and the Chattahoochee River Keeper

- More than 155 million oysters successfully re-established in critical marine environments across the U.S.

Yamaha Rightwaters™ marked its seventh anniversary on Monday, June 8, World Oceans Day 2026. Launched in 2019, Yamaha Rightwaters continues to support programs that make significant progress in keeping waterways clean and promoting sustainability for generations to come.

06/10/2026

FOOTHILL RANCH, CA – For the technical angler, success is found in the details. When the objective requires micro-spoons, jigs, and BFS (Bait Finesse System) hardbaits, the preservation of lure integrity and finish is paramount, not to mention the need for clinical organization. To meet the demands of this specialized discipline, DAIWA is proud to announce the arrival of the PRESSO Freeboard Case.

The PRESSO Freeboard Case functions less like a traditional tackle box and more like a field surgery kit. Designed for the mobile angler who operates in wading, bank-fishing, or high-mileage scenarios, the Freeboard Case provides a secure, hard-shell environment for lures that require calibrated organization and protective architecture

"The PRESSO Freeboard Case was engineered for the angler who views their tackle as a technical ecosystem," said DAIWA Field Marketing Manager, Chris Martin.

New DAIWA® PRESSO Freeboard Case is a tactical command center for the mobile and technical angler.

06/09/2026

Every few years, a new ICAST event has the potential to shake up the way business is conducted at the sportfishing industry’s largest trade show.

06/09/2026

PARK FALLS, Wis. – TRIUMPH SURF sets the standard for value in high-performance handcrafted surf rods. Expanded for 2027 with all-new models and featuring core, angler-driven upgrades, the North-American-made TRIUMPH SURF series continues its legacy of giving passionate surf anglers premium, handcrafted, St. Croix quality and performance at a price that makes them easy to own.

TRIUMPH SURF grows from five to seven spinning models for 2027, covering 7’ to 11’ lengths in versatile medium to medium-heavy powers for launching lures and bait rigs between 5/8 and 8 ounces.

Crafted on proven, durable and responsive SCII carbon fiber blanks, TRIUMPH SURF looks better than ever in a stealthy, all-new Granite Metallic color. TRIUMPH SURF is further strengthened with FRS technology, plus ART at the ferrule location on each rod’s 70/30 split (not applicable to one-piece 7’ & 8’ models).

Modernized St. Croix TRIUMPH SURF Series rods set to debut at ICAST 2026.

06/09/2026

Celebrate National Fishing and Boating Week 2026

From June 6-14, anglers and boaters across the country are celebrating National Fishing and Boating Week. Whether fishing in local ponds or secluded waters, more than 57 million anglers take to the water each year, generating $230 billion in economic output and supporting 1.1 million jobs.

New this year as part of the celebration, ASA launched the Million Pound Challenge, an industry-wide effort to clean up 1 million pounds of trash on rivers, lakes and beaches to improve our nation’s fisheries and make fishing and boating more enjoyable for everyone.

Additionally, many states are also offering free fishing opportunities and workshops this week as part of the celebration. Click the link below or consult your state fisheries management agency’s website to learn more.

Your weekly look at how ASA’s government affairs team is hard at work supporting sound fisheries policies throughout the country.

06/06/2026

Royal boots, trusted on commercial fishing vessels for their exceptional grip and durability, are now available for recreational anglers. Experience 100% waterproof PVC construction, superior non-slip traction for wet decks, reinforced pull tabs, and a comfortable removable insole. Built to withstand punishing conditions, these boots offer the same foundation of reliability for your time on the water.

06/05/2026

Tired of trading feel for depth? The new Daiwa Seaborg 500J electric reel fits in your palm but packs serious power. Experience 166 lbs of winding power and 50 lbs of drag, all in a reel you can actually fish with.

06/05/2026

USTR Opens New Section 301 Investigation into Vietnam's Intellectual Property Protections and Enforcement

On Friday, the Office of the United States Trade Representative (USTR) announced it has launched a new investigation of Vietnam’s acts, policies, and practices related to intellectual property protection and enforcement under Section 301 of the Trade Act of 1974. USTR is seeking public input through written comments only until July 2. Once the investigation is complete, USTR stated in its press release that Ambassador Greer will determine, in consultation with President Trump, what responsive action (tariff or non-tariff), if any, should be taken.

Click below to read the USTR press release.

Your weekly look at how ASA’s government affairs team is hard at work supporting sound fisheries policies throughout the country.