SW Group

01/01/2015

I think that you pay attention to competitors, but do not obsess over them. http://www.inc.com/trep-life/aaron-partzer-fountain-ignore-the-competition-to-win.html?cid=sf01001

10/09/2014

How to Scale Your Content Marketing Globally http://t.co/Dj8j4VRA8I

Date: Thu, Oct 16, 2014, Time: 12:00 PM CDT, Host(s): American Marketing Association. Spanning the Globe with Google: How to Scale Your Content Marketing Globally Do you care if your customer is from Detroit or Dubai … Chicago or Copenhagen? Neither does Google. Online marketing doesn't stop at y...

09/24/2014

“It is not true that people stop pursuing dreams because they grow old, they grow old because they stop pursuing dreams.” - Gabriel Garcia Marquez

09/04/2014

Marlena Peleo-Lazar Departs as McDonald’s U.S. Chief Creative
http://adage.com/article/news/mcdonald-s-chief-creative-marlena-peleo-lazar-departs/294814/

Marlena Peleo-Lazar Out As McDonald's Chief Creative

06/15/2014

The Brazil World Cup Could Be The Last True Sports Mega-Event http://www.businessinsider.com/brazil-world-cup-last-true-mega-event-2014-6

Described by Brazil's government as "the Cup to end all Cups."

04/09/2014

The Hispanic Impact on Wall Street: A Sound Investment for Brands http://huff.to/1mESUv1

If you're targeting Hispanic shoppers, does your call center offer the opportunity to speak with a representative in Spanish? Does the in-store...

04/06/2014

How Sports Brands Are Reaching Out to Women in China
http://adage.com/article/guest-columnists/sports-brands-reaching-women-china/292359/

In China, personal empowerment -- rather than national pride and Olympic bids -- is starting to define women's involvement in sports.

04/05/2014

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right http://www.entrepreneur.com/article/232069

A compelling brand story gives your audience a way to connect with you.

04/04/2014

"Pepsi Breaks Largest-Ever Global Campaign For Soccer" http://adage.com/article/cmo-strategy/pepsi-launches-global-soccer-campaign/292417/

Pepsi's new football campaign, "Now is what you make it," marks its largest global effort yet, with about 100 markets taking part.

04/03/2014

"10 Tactics for Increasing Your Customer Value and Loyalty" http://www.entrepreneur.com/article/232525

While theres nothing wrong with working hard to grow your customer base, its important to remember the value behind customer retention and brand...

04/03/2014

"Hello Kitty pounces on growing ranks of female baseball fans with MLB partnership" http://www.theglobeandmail.com/report-on-business/industry-news/marketing/hello-kitty-pounces-growing-ranks-of-female-baseball-fans-with-mlb-partnership/article17780607/

All 30 MLB teams, including the Blue Jays, will be selling co-branded products including Hello Kitty baseballs and mobile phone covers

04/02/2014

"Ford Just Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time" http://www.businessinsider.com/ford-destroys-cadillacs-rich-guy-ad-2014-3

Meet Pasho Murray, the polar opposite of Cadillac's insufferable rich guy.