XO-Erica Hoese

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XO-Erica Hoese 𝐅𝐚𝐭 𝐥𝐨𝐬𝐬 & 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐜𝐨𝐚𝐜𝐡
Ditch diets. Build muscle. Feel confident. Author: Fierce After 40 Disillusioned. Depleted. But where do you begin? That’s where I come in.

Being a Mom is hard work
You’re so busy taking care of everyone else that you end up putting yourself last, which leaves you feeling a little…

Disconnected. You want to care for yourself well (body and spirit) so you can live life to the fullest, and bring the best of yourself to the people you love most. Hi! I’m Erica Hoese, the creator of the Fit Mom Army
Having kids changed my life forever. I

wouldn’t trade it for anything, but when I became a mom, I lost touch with my identity, desires, and sense of self. It wasn’t until I started eating healthier, working out, and making myself a priority, that I was able to transform and live my values: Lift, Love, Mom, Repeat. Now, I’m on a mission to help 10,000 moms rediscover a body they’re proud of by focusing on their strength and building their confidence in and out of the gym.
•Do you want to find your strong, fit, and healthy?
•Do you want to prepare healthier meals that your whole family enjoys?
•Do you want to reconnect with the woman you were before you became a mom? I know firsthand that when we put ourselves first, it allows us to show up to our lives in a bigger way, resulting in deeper relationships, inner peace, and a fulfilling life we love. I encourage you to redefine success on your own terms and to care for all aspects of yourself: mind, body, and spirit. I believe in you. And because you’re reading this right now, I know you’re hopeful, you’re coachable, and you’re ready for a change.

17/05/2026

There were moments I almost stopped writing this book.

Not because I didn’t believe in the message… but because I wondered if my story was enough.

What changed everything was realizing how many women I meet who look strong on the outside but feel disconnected from themselves inside.

Women rebuilding.
Women rediscovering.
Women stepping into a new season after 40.

This book became the conversation I wish more women were having.

And in two days… it finally releases.

❤️ May 19.

Moms don’t just deserve flowers…  they deserve to feel strong, seen, and celebrated. 🤍I’m giving away a little bundle of...
11/05/2026

Moms don’t just deserve flowers…
they deserve to feel strong, seen, and celebrated. 🤍

I’m giving away a little bundle of love to one amazing woman:

✨ A signed copy of Fierce After 40
✨ A beautiful heart necklace (because your heart holds so much)
✨ A gift card to Molly’s in St. Boni for a moment that’s just for you

This book was written for women learning that life doesn’t slow down after 40… it expands and I want to celebrate a mom who gives everything to everyone else.

How to enter:
1️⃣ Follow my page
2️⃣ Like this post
3️⃣ Tag a mom who inspires you (each tag = extra entry)
4️⃣ Share to your stories & tag me for bonus love

Giveaway ends Tuesday night 11:59 pm
Winner announced this week 💕

Here’s to strong moms, soft hearts, and new chapters ahead.



*this is not a giveaway is not associated with Facebook in anyway.

10/05/2026

For years I chased results, schedules, and doing everything perfectly.

But this…
this is the part of life that actually matters.

Being present.
Laughing too loud.
Raising strong humans while becoming stronger myself.

Motherhood changed my body…
but it also changed my purpose.

Strong moms build strong families 🤍

Happy Mother’s Day to every woman showing up with love, even on the messy days.

06/05/2026

If you’re over 40, the old way of dieting harder and doing more cardio probably isn’t working anymore.

What your body needs now is muscle.

Muscle helps you burn more calories, support your hormones, protect your metabolism, and keep you strong for the years ahead.

That’s exactly why Lean30 was created.

A simple 30-day program focused on strength training, protein-forward nutrition, smart movement, and sustainable habits that help you lose fat without losing muscle.

This isn’t about getting skinny.
It’s about getting strong, lean, energized, and confident.

If you’re ready to feel better in your body and build a stronger future, message me LEAN.

02/05/2026

These are success signals.

✅ Clothes fitting better
✅ Hunger returning
✅ My body heat is rising

Love seeing these changes!
Have you ever done a reverse diet?

01/05/2026

I help women 40+ lose fat, build strength, and feel confident again without extremes, starvation, or living in the gym.

We train using semi-private strength coaching:
• Small groups (up to 5 women)
• Personalized programs
• Supportive environment
• Real results

Membership options:
8x/month → $205
12x/month → $245
Unlimited → $295

DM me “STRONG” and let’s get you started.

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