Board Retailers Association (BRA)

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Board Retailers Association (BRA) BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.

Board Retailers Association (BRA) is a nonprofit that provides valuable programs and resources to independent board specialty, lifestyle specialty, and outdoor specialty retailers. Founded in 2003, the Board Retailers Association (BRA) is a non-profit trade association representing independent action sports retailers in the surf, skate, snow, wake, kite, wind and SUP markets. Under the direction o

f BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. Take a look at the complete explanation and description of Retail Member benefits via this link: https://www.boardretailers.org/retail-membership/

17/06/2026

🛍️✔️🎯

Be sure to remind all of your customers who happen to be Fathers to make the lives of their kids and significant others way easier by making a wishlist of items carried by your shop that they would love to receive on , which also happens to be Go Skateboarding Day and the longest day of the year. 👍

Repost from BRA Retail Member

Bag it up for Daddy this Father’s Day 🎁
Here’s having the time of his life making his wish list. Hurry in!

16/06/2026

🚨👉▶️🎯👏

Looking for “fresh” products that will turn fast and yield a nice margin to curate in your shop? 🤔

from BRA Distinguished Retail Member in the Detroit area.

Tired of stinky shoes or pads?? Smell Well is for you💥 throw in these pouches to freshen up whatever you need. They also make bags for pads, shoes, or whatever gets stinky as well.






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We are pleased to highlight the outstanding products of BRA Supporting Vendor Partner

SmellWell was founded 2012 in Sweden as a result of a pair of stinky football shoes. After trying available options on the market that merely covered up the problem, SmellWell teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works. SmellWell products are sold by leading retailers worldwide in over 6000 stores.

DM to request an intro to good people behind this sweet resource, to learn about their special BRA Retail Member offer, and to request free samples.

stinky?
smellwell

🌊🏄‍♂️❤️✔️•We will just leave this here.  Be sure to remind your customers that different is not the same as deficient. 👍...
16/06/2026

🌊🏄‍♂️❤️✔️

We will just leave this here. Be sure to remind your customers that different is not the same as deficient. 👍

Repost from the good people behind

On land, struggled. Eye contact was hard. Small talk was harder. People thought he was rude, distant, difficult.

In the water, he was untouchable.

By fifteen he had landed the first two perfect 10s in national surfing history. Coaches could not explain how he read a wave before it formed.

At eighteen, Clay was diagnosed with Asperger’s. Suddenly it all made sense. The intense focus, the obsession with the ocean, the way his brain locked onto patterns no one else could see. The thing that made him “different” on land was the exact thing that made him a genius on water.

He now surfs and volunteers with Surfers Healing, taking autistic kids out on the waves.

Source: ESPN The Magazine / “Clay Marzo: Just Add Water”

15/06/2026

🛹🛝✔️

Sliding into the Monday of the week leading up to Go Skateboarding Day and be like. 😍

Repost from 2026 inductee 🙌 commenting on this gnarly clip. 👍

You know I’m going to like this spot & trick choice!!!🔥 locked 🔒 in.



11/06/2026

🎯👍✔️

How would you like all the benefits of BRA Distinguished Retail Membership at no cost? 🤔

Here is a clip of Stephen of speaking with Mike (the man behind and ) about what independent specialty retailers want from their sales reps.

Did you know that BRA Major Supporting Partner Trackfly can help significantly on that front? 🙌

Did you also know that integrating and using Trackfly is free for specialty retailers? 😍

Did you also know that the BRA X Trackfly Scholarship program where Trackfly will pay for a year of BRA Distinguished Retail Membership has been extended? 🤯

DM Doug to learn more about the BRA Trackfly DRM Scholarship Program (almost every independent specialty retailer will qualify) and to request the link.







09/06/2026

🛹❤️👏🙏🙌✔️

Your feed is probably clogged with well deserved recognition posts of skateboarding into Neptune Beach, FL 39 days after pushing all the way from Venice Beach, CA so we decided to post some jaw-dropping mini ramp moves that he learned specifically for a different challenge a while back that he put himself up to in order to show how truly multi-dimensional and incredible Chad really is.

Massive congratulations on this most recent journey and for spreading the messages of hope, sobriety, and positivity as well as clearly demonstrating that skateboarders can push through anything. Well done, Chad. 🙌

repost

Here’s a few of my favorite clips from the 30 day challenge. Just posted the full edit of all tricks learned the past month on my YouTube channel. Vid was too long and didn’t fit here 😅






🛹🎯💯✔️•If some of your customers seem a little off despite the fact that school is out or getting out for summer soon, yo...
04/06/2026

🛹🎯💯✔️

If some of your customers seem a little off despite the fact that school is out or getting out for summer soon, you may want to share this scientific test with them to help them identify what they can do to feel 100% again… Swipe left to retest and confirm the results.

from

Ummm 🤔 I guess I need a new deck lol how bout yall.



🛹❤️✔️•They say that money can’t buy happiness, but it can buy a skateboard, which is literally and figuratively a vehicl...
02/06/2026

🛹❤️✔️

They say that money can’t buy happiness, but it can buy a skateboard, which is literally and figuratively a vehicle to transport you to happiness. Who agrees? 👍

Repost from 🙌

This is facts.

🌊🛍️❤️✔️•Be sure to encourage your community to continue to support local businesses like yours and your neighbors this s...
28/05/2026

🌊🛍️❤️✔️

Be sure to encourage your community to continue to support local businesses like yours and your neighbors this summer.

from the good people behind

Support your local surf shop today so they are here tomorrow.




🌊🛍️✔️•Today is the day. •How are you celebrating this year?••••
16/05/2026

🌊🛍️✔️

Today is the day.

How are you celebrating this year?







Address

4215 E Columbus Dr
CA
33605

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