Board Retailers Association (BRA)

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Board Retailers Association (BRA) BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.

Board Retailers Association (BRA) is a nonprofit that provides valuable programs and resources to independent board specialty, lifestyle specialty, and outdoor specialty retailers. Founded in 2003, the Board Retailers Association (BRA) is a non-profit trade association representing independent action sports retailers in the surf, skate, snow, wake, kite, wind and SUP markets. Under the direction o

f BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. Take a look at the complete explanation and description of Retail Member benefits via this link: https://www.boardretailers.org/retail-membership/

08/09/2026

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This is what we like to see and expect to see more of in the future. Local government unanimously approving community-oriented skateparks is really nice to see. Congratulations, to every skateboarder, skater parent, and skate shop who pushed for this and every other skatepark. 🎉👏
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Repost from BRA Community Partner Surf Skate Science
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THIS is what happens when a community shows up. 🛹❤️ Tonight, Boca’s skate community showed up, spoke up, and shared their passion with respect.

After years of people working toward this skatepark, it was incredible to see skaters, parents, students, grandparents, business owners, professionals, advocates and community members stand together for something they believe in.

There will always be opposition. There will always be misconceptions. But our job isn’t to fight stigma with anger. It’s to challenge it with reality. Different isn’t bad. Skaters deserve a place, too. And the stereotypes people sometimes have about skateboarding simply don’t represent the incredible community we know.

Skateboarding belongs to doctors and business owners. Kids and grandparents. Beginners and lifelong skaters. Artists, engineers, entrepreneurs and families.

Tonight, you showed Boca what this community really looks like. Great job everyone.

You showed what can happen when we trade stereotypes for conversations, show up with respect, and work together toward something bigger than ourselves.

So incredibly proud of the Boca skate community tonight. 🛹

This is more than building a skatepark.

It’s building community. ❤️

03/09/2026

⛺️🌸❤️✔️
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Shop-branded air fresheners? 🤔
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Absolutely. Don’t forget that the most important brand that you curate in your product mix is your own. Amazon and other small business killers will never be able to take your brand and the outstanding private-label products containing your brand logo from you.
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CampScentSupply specializes in eco-friendly, custom-branded air fresheners made from recycled materials. They work with surf shops, outdoor boutiques, and a variety of lifestyle retailers to turn those logos and designs into high-quality, scented air fresheners that resonate with customers. Their offerings include both die-cut and standard-shaped options, with a range of popular scents. CampScentSupply is a low-minimum, private-label solution that adds a fresh and personalized touch to any retail space. 🎯
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CampScentSupply is currently offering a 10% discount on the first custom order and free scent samples upon request to all BRA Retail Members. 💪
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🚨DM us Board Retailers Association to request a direct introduction to Evan and request free samples. 🚨
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You will also be able to receive free samples from us (and Evan, the man behind Camp Scent Supply in the video) at the BRA Booth ( #463) Surf Expo later this month. 👍
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-branded

03/09/2026

🎯❤️👍✔️
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This makes a lot of sense. How do you display your stickers? 🤔
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Repost from the man across the pond 👏
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I decided to change how we display stickers in and we’ve seen a big increase in sales because of it. Stickers used to look awesome in the cabinet but people didn’t know how much each one cost and didn’t want to hassle staff to ask. By putting them in a basket for them to rummage through with a clear to read sign showing they all cost the same within the basket we have created the convenience needed for the customer to make that impulse last minute purchase when checking out. Since I recorded this video we’ve even added key chains and other bits too! Let me know if there’s anything else you’d like to see at a check out in a skate shop?
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Speaking of stickers, massive shout out to and the good people behind for designing and producing the BRA Distinguished Retail Membership window stickers for the past 7 years. Hit them up for a quote on super high quality head turning shop stickers. 🙌

02/09/2026

🚨👉▶️🎯👏
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Looking for “fresh” products that will turn fast and yield a nice margin to curate in your shop? 🤔
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repost from BRA Distinguished Retail Member in the Detroit area.
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Tired of stinky shoes or pads?? Smell Well is for you💥 throw in these pouches to freshen up whatever you need. They also make bags for pads, shoes, or whatever gets stinky as well.
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We are pleased to highlight the outstanding products of BRA Supporting Vendor Partner
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SmellWell was founded 2012 in Sweden as a result of a pair of stinky football shoes. After trying available options on the market that merely covered up the problem, SmellWell teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works. SmellWell products are sold by leading retailers worldwide in over 6000 stores.
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DM to request an intro to good people behind this sweet resource, to learn about their special BRA Retail Member offer, and to request free samples.
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stinky?
smellwell

02/09/2026

🌊🦈🏗️✔️
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Should these machines be in every shop? Comment your thoughts. 🤔
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Repost from METSA
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I want to leave one of these pop-up True Ames Surf Fins claw games on the beach over Labor Day weekend.

01/09/2026

🎯👍✔️
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How would you like all the benefits of BRA Distinguished Retail Membership at no cost? 🤔
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Here is a clip of Stephen of TrackFly speaking with Mike (the man behind BUILDING THE REVOLUTION and Surf Shop Day) about what independent specialty retailers want from their sales reps.
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Did you know that BRA Major Supporting Partner Trackfly can help significantly on that front? 🙌
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Did you also know that integrating and using Trackfly is free for specialty retailers? 😍
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Did you also know that the BRA X Trackfly Scholarship program where Trackfly will pay for a year of BRA Distinguished Retail Membership has been extended? 🤯
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DM Doug Board Retailers Association to learn more about the BRA Trackfly DRM Scholarship Program (almost every independent specialty retailer will qualify) and to request the link.
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You can also visit the BRA Booth ( #463) Surf Expo in a couple of weeks and sign up there.
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31/08/2026

🛹🏆🙌✔️
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Sliding into the week before Labor Day weekend be like…
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Massive congratulations to Braden Hoban on the WIN at the SLS Tempe Event. 👏
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Repost from the good people behind Street League Skateboarding
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HE DOES IT 🤯

with a 9.5 ‼️

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28/08/2026

🎯🙌
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Kim and the Hi-Tech Surf Ohana are doing it right. When you pour into your community, the community improves and your business shines. DM us if you are seeking ideas or resources.
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from BRA Distinguished Retail Member Hi-Tech Surf Sports in Maui
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Hear the authentic stories behind the brand.

Maui Business Tuesdays is coming up!
On September 1st, we will be joined by Kim Ball of Hi-Tech Surf Sports , Maui Surfer Girls * Surf Lessons and Surf Camps , and Auntie K’s for this month’s theme of “Maui Boardsport Entrepreneurs”.

Mauiʻs small businesses give so much to our community; hearing their stories connects us to each other and our home.

📅 September 1st
Doors: 5:30PM
Event: 6PM - 7:30PM
📌 Location: Akakū Upstairs, Suite 204, 333 Dairy Rd. Kahului
🎟 Admission: FREE! Registration is required for both in-person and virtual attendance (In-person seating is limited!)

27/08/2026

🎯💯
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DM us and we will send you an email containing a listing (including descriptions and special BRA Member exclusive offerings) of all of our current BRA Supporting Vendor and Event Partners. These resourceful companies can help you, our retail members, to lower costs, increase margins, and create more remarkable customer experiences. In short, these brands and service providers help independent specialty retailers to survive and thrive.
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We, Board Retailers Association, are really deliberate about who we partner with and fully vet each and every one of them. We also never share member lists or any member information with anyone without express permission from you.
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🚨When you DM us, be sure to include your direct email address and we will forward it to you as well as a link to opt into our free BRA Retail Membership and info on our newly expanded PartnerShip Shipping Discount Program that will enable you to save on both outbound and inbound shipping. 🚨
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We are also happy to make personal introductions between BRA retail members and vendor / event partners, but if you don’t ask for assistance or connections, it is less likely that you will get the help you need.
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If you are a brand or service provider that provides unique products or helpful solutions and have interest in supporting independent specialty retailers while amplifying your messaging through our channels, email [email protected] to schedule a meeting.
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Address

4215 E Columbus Dr
CA
33605

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