Board Retailers Association (BRA)

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Board Retailers Association (BRA) BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.

Board Retailers Association (BRA) is a nonprofit that provides valuable programs and resources to independent board specialty, lifestyle specialty, and outdoor specialty retailers. Founded in 2003, the Board Retailers Association (BRA) is a non-profit trade association representing independent action sports retailers in the surf, skate, snow, wake, kite, wind and SUP markets. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. Take a look at the complete explanation and description of Retail Member benefits via this link: https://www.boardretailers.org/retail-membership/

18/09/2026

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Here is a clip of marisa folz ◡̈ ♡ of The Wander Shop 〰️ South Florida Boutique demonstrating how to win at the game with style at the BRA Booth ( #463) Surf Expo.
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Thanks to Flojos Sandals, Nature Industries, CampScentSupply, S E A G E R, Flag & Anthem, Free Fly Apparel, Brixton, Rusty America, Charming Skark Wholesale, and Jetty for supplying the BRA booth prizes.
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15/09/2026

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Got shop-branded fingerboards? 🤔
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Swing by the BRA Booth (463) during Surf Expo to opt into BRA Retail Membership and walk away with a free fingerboard or other killer items (supplies last).
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from the awesome people behind The Shack
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Introducing our newest and proudest creation thanks to Kent Islands Best Skateshop

Shack Fingerboards

These are 5 ply maple wood boards, made just like their big brothers and sisters. Single axle trucks with locking nuts, rubber bushings, bearing wheels and foam grip tape.

They also come with this removable rad little spandex loop thingy so you can wrap it around your rear view mirror for display, or wherever really ❤️

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BRA Supporting Vendor Partner Roll Around Workshop is a Skater/Minority Owned business that provides custom fingerboards for shops and brands with their graphics on them. They can accommodate multiple designs in the same order with low minimums.
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All BRA Regular (no cost) and Distinguished Retail Members can take advantage of the really special BRA Retail Member offer from this outstanding resource.
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thankyouskateboarding
rollaroundworkshop
boardretailersassociation
protectingretailersandalifestyl

14/09/2026

🌊 Dan Jablons of Retail Smart Guys is heading to Surf Expo Board Retailers Association and Surf Expo !

We’re excited to connect with retailers, brands, and industry professionals at Surf Expo, September 16–18, 2026, in Orlando, Florida.

Events like this are a great opportunity to meet new people, exchange ideas, learn from the industry, and discover new ways to support independent retailers. 🤝

If you’ll be at Surf Expo, let’s connect! We’d love to meet you and talk retail.
📍 Board Retailers Association (Booth 463)
🌊 Surf Expo

❤️ Planning With Heart
🤖 Actual Intelligence + Artificial Intelligence = Retail Smart Guys
⭐ Better Plans, Better People, Better Pricing


specialtyretail

14/09/2026

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Keep up the positive work, Cowtown Community. 🫡
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Repost from BRA Distinguished Retail Member Cowtown Skateboards and BRA Community Partner Cowtown S.K.A.T.E.
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$54,668 Raised from S.K.A.T.E. and Donate!

With the help of our generous Sponsors, Silent Auction Donors & YOU, we surpassed our $40k goal. We’re truly humbled by the support and sincerely thank everyone that made this possible.

Special thanks to Cobra Arcade Bar Contact 📡 Night Owl Tempe Zia Records badjimmys 22Red,
The Shop B**r Co. Kate Scratch Fever Markus Neustaedter , our Volunteers, Staff and key note speaker Jagger 🙌

11/09/2026

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from BRA Distinguished Retail Member Modern Skate & Surf
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Today, we remember Rick Rescorla and all those who demonstrated extraordinary courage and selflessness on September 11, 2001. 🇺🇸

Never Forget. ❤️🤍💙

11/09/2026

🎸🤘🙌
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Massive thanks again to Jim Gray and Tom of BRA Supporting Vendor Partner Inkgenda Sticker Printers (who have designed and produced all of our BRA Distinguished Retail Member window stickers since 2019) for crushing it on the 2026 DRM window stickers. 🙏
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🤟Inkgenda provides good looking, high quality stickers and more to independent board specialty retailers and brands at the right prices.
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🚨Be sure to either become a BRA Distinguished Retail Member or renew your existing DRM for free through either the TrackFly scholarship or the Smart Retailer Scholarship (courtesy of Retail Smart Guys) and save the $100. This level of BRA retail membership includes a significant shipping discount, other special offers, and your 2026 DRM stickers.
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DM us for info or to receive a direct introduction to the Inkgenda crew.
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We are bringing more 2026 BRA Distinguished Retail Membership window stickers to Surf Expo. Visit us at the BRA Booth #463 to pick up your stickers.
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🎯❤️✔️•Repost from BRA Community Partner BUILDING THE REVOLUTION •Support your local surf shop today so they are here tom...
10/09/2026

🎯❤️✔️
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Repost from BRA Community Partner BUILDING THE REVOLUTION
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Support your local surf shop today so they are here tomorrow.





08/09/2026

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This is what we like to see and expect to see more of in the future. Local government unanimously approving community-oriented skateparks is really nice to see. Congratulations, to every skateboarder, skater parent, and skate shop who pushed for this and every other skatepark. 🎉👏
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Repost from BRA Community Partner Surf Skate Science
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THIS is what happens when a community shows up. 🛹❤️ Tonight, Boca’s skate community showed up, spoke up, and shared their passion with respect.

After years of people working toward this skatepark, it was incredible to see skaters, parents, students, grandparents, business owners, professionals, advocates and community members stand together for something they believe in.

There will always be opposition. There will always be misconceptions. But our job isn’t to fight stigma with anger. It’s to challenge it with reality. Different isn’t bad. Skaters deserve a place, too. And the stereotypes people sometimes have about skateboarding simply don’t represent the incredible community we know.

Skateboarding belongs to doctors and business owners. Kids and grandparents. Beginners and lifelong skaters. Artists, engineers, entrepreneurs and families.

Tonight, you showed Boca what this community really looks like. Great job everyone.

You showed what can happen when we trade stereotypes for conversations, show up with respect, and work together toward something bigger than ourselves.

So incredibly proud of the Boca skate community tonight. 🛹

This is more than building a skatepark.

It’s building community. ❤️

03/09/2026

⛺️🌸❤️✔️
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Shop-branded air fresheners? 🤔
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Absolutely. Don’t forget that the most important brand that you curate in your product mix is your own. Amazon and other small business killers will never be able to take your brand and the outstanding private-label products containing your brand logo from you.
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CampScentSupply specializes in eco-friendly, custom-branded air fresheners made from recycled materials. They work with surf shops, outdoor boutiques, and a variety of lifestyle retailers to turn those logos and designs into high-quality, scented air fresheners that resonate with customers. Their offerings include both die-cut and standard-shaped options, with a range of popular scents. CampScentSupply is a low-minimum, private-label solution that adds a fresh and personalized touch to any retail space. 🎯
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CampScentSupply is currently offering a 10% discount on the first custom order and free scent samples upon request to all BRA Retail Members. 💪
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🚨DM us Board Retailers Association to request a direct introduction to Evan and request free samples. 🚨
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You will also be able to receive free samples from us (and Evan, the man behind Camp Scent Supply in the video) at the BRA Booth ( #463) Surf Expo later this month. 👍
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-branded

03/09/2026

🎯❤️👍✔️
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This makes a lot of sense. How do you display your stickers? 🤔
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Repost from the man across the pond 👏
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I decided to change how we display stickers in and we’ve seen a big increase in sales because of it. Stickers used to look awesome in the cabinet but people didn’t know how much each one cost and didn’t want to hassle staff to ask. By putting them in a basket for them to rummage through with a clear to read sign showing they all cost the same within the basket we have created the convenience needed for the customer to make that impulse last minute purchase when checking out. Since I recorded this video we’ve even added key chains and other bits too! Let me know if there’s anything else you’d like to see at a check out in a skate shop?
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Speaking of stickers, massive shout out to and the good people behind for designing and producing the BRA Distinguished Retail Membership window stickers for the past 7 years. Hit them up for a quote on super high quality head turning shop stickers. 🙌

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4215 E Columbus Dr
CA
33605

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