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Rotating Forward Enterprises

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United States
Stephens City, VA
Rotating Forward Enterprises

Providing bicycle repair and service in Strasburg,VA and surrounding areas. Old fashioned customer service! You can’t relive it, you are going forward.

Personal human interaction to help you understand and care for your trusty two wheeled companion! Fun and flexible with a focus on you!

-Rotating Forward- What the bicycle wheel does; a metaphor for how we go through life with differing views of the moment when the rubber meets the road… or dirt.
-enterprise- noun: a project undertaken or to be undertaken, especially one that is important or dif

ficult or that requires boldness or energy. The plural of enterprise is used to show that each interaction with every customer is a new endeavor and has its own importance. Rotating Forward Enterprises views each customer and their situation as unique. With over 35 years of experience in maintenance, repair and sales, we strive to meet each customer with the level of energy and attention required to provide a more-than satisfactory result. Vast experience in all aspects of cycling, ensure an interaction that is beyond expectation. As a wheel rotates, there is a moment when the rubber meets the road (or dirt). Looking at your wheel from the saddle, that point on the tire that has just left the ground is now in your past, on the “backside” of the wheel. In the short time before that same point hits the ground again, you are looking ahead, remembering the experience you just had, the moment that is now gone. Was there anything about that moment you wish you could change? Is there a different view of that point on the tire now that it is in the past? As that point on the tire has crested the top of the rotation, you can now use your experience to change direction or change your speed, readjusting your balance, getting ready for that point to meet the ground again. As we are on a ride or going through life, the view of any given moment will change with time. Sometimes it’s a 180 degrees from what we originally thought in the moment! We can only use our experience to take a critical look at our chosen line and the environments we choose to participate in or how we interact with the situations at hand.

04/06/2023

Now this right here... this is a dent. One of the most beautiful, full and concerning dents I've seen. Good stuff. 🥴🤪🥺🤪😁

03/31/2023

And it has started. Complete tear down and rebuild of the rental fleet at Bryce Resort. 600+ bearings to be replaced, 30+ lower leg overhauls on forks, 30 or so tires to be replaced, 25 or so derailleur cables and housing, 50+ pairs of brakes pads.. etc... etc...etc... Opening April 15th.

09/29/2022

Got to ride a new place today! Talking Rock GA. Good, flowy trails, fun times with great people.

09/22/2022

My outdoor carport workspace for the afternoon. It's an absolutely gorgeous, slightly windy Georgia day! Servicing some bikes for a friend's family.

08/25/2022

Delivering more donated bikes to Orange Park United Methodist Church. It's always quite the array of bicycles they get donated. Some will be used for parts only, others refurbished for use. Bless these volunteers, especially working outside in humid conditions!

07/29/2022

Front Royal Friday. I met Syris, arrived in Front Royal several days ago from Asheville, NC... by bike.... with one arm. He walked from Nashville, TN to Asheville then scored this decent bike for $50. This man is a survivor. Free lunches every Friday from several women who come to the park on their own accord. They have assistance from a local church but really are doing so much without help. God bless these ladies and all the people they reach.

07/22/2022

Front Royal Friday! OK, finally got Christine safe and all set for a while. New rear brake, front light. It was several weeks, ordering parts, I was traveling... but mission accomplished!

07/21/2022

Aside from a handful of runs in between servicing the rental fleet at Bryce Resort, in the last month I haven't ridden. Can't even remember when I was last on my own bike, haha! Thanks to my brother in Christ, Scott, for helping me to motivate and get out for a ride (just by asking if I wanted to ride with him). And that's all it took. Shout out to Josh at Element Sports for providing on trail tools at this park.

07/14/2022

Another day fixing bicycles! Much blessings over this group, working so hard all the time to assist the community.

07/08/2022

Front Royal Friday! The never ending story with Christine's trike... 🥴😂🤪. More parts installed, everything secure yet still issues with the rear brake, it functions but not well... we'll have to try something else in another couple weeks.

06/26/2022

Lunch break, taking a few runs with Calvin and Benji from Element Sports. Thanks for the video Ben! Going blind down the newest trail "Gin and Juice" https://www.youtube.com/watch?v=gguRBYI9nyU&t=47s

06/24/2022

A little busier for servicing the homie's bicycles today in Front Royal. But Albert stepped in and helped out too!

Address

150 Park Ln
Stephens City, VA

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Old fashioned customer service! Fun and flexible with a focus on you!

-Rotating Forward- What the bicycle wheel does; a metaphor for how we go through life with differing views of the moment when the rubber meets the road… or dirt.

-enterprise- noun: a project undertaken or to be undertaken, especially one that is important or difficult or that requires boldness or energy.

The plural of enterprise is used to show that each interaction with every customer is a new endeavor and has its own importance. Rotating Forward Enterprises views each customer and their situation as unique. With 35 years of experience in maintenance, repair and sales, we strive to meet each customer with the level of energy and attention required to provide a more-than satisfactory result. Vast experience in all aspects of cycling, ensure an interaction that is beyond expectation.

As a wheel rotates, there is a moment when the rubber meets the road (or dirt). Looking at your wheel from the saddle, that point on the tire that has just left the ground is now in your past, on the “backside” of the wheel. You can’t relive it, you are going forward. In the short time before that same point hits the ground again, you are looking ahead, remembering the experience you just had, the moment that is now gone. Was there anything about that moment you wish you could change? Is there a different view of that point on the tire now that it is in the past? As that point on the tire has crested the top of the rotation, you can now use your experience to change direction or change your speed, readjusting your balance, getting ready for that point to meet the ground again. As we are on a ride or going through life, the view of any given moment will change with time. Sometimes it’s a 180 degrees from what we originally thought in the moment! We can only use our experience to take a critical look at our chosen line and the environments we choose to participate in or how we interact with the situations at hand.