E-Factor Lures

08/24/2026

Exciting things happening here at E-Factor! We apologize for the 4 minute video, but there’s so much to talk about. After months of prototypes and testing, we are pleased to announce the release of our Urch-E hook! A lot of thought went into this one, from its specially sourced Gamakatsu hook, to its perfectly streamlined profile, we know you will love this one! Be sure to grab some, and don’t forget to try out The Mace, our 25 mm urchin for a perfect pairing. These are available in limited quantities, and we will be shooting more soon! Available in sizes 3/16, 1/4, 5/16 oz, soon to be stocking 1/8 oz as well!

08/04/2026

This past weekend the weather was beautiful and so was the fishing! We were able to put several quality fish in the boat on our 5/8oz Swast Craw jig and our 3/8oz MAG Shakey head paired with a Thick Stick. We hope you all got to enjoy some outdoor time too!

07/27/2026

It was a great past weekend for friends of EFactor! The Mugler boys with Fishing Your Bass Off TV continue to rely on our shakey head to put bass in the boat! This past weekend, Memphis took home another big bass win on the EFactor MAG Shake, paired with the Bait Cave Customs Thick Stick. He even remembered to hit it with that juice from Strike Force Fishing, and it paid off!

Our pal Stony didn’t forget us either! He’s been catching them on our Green Pumpkin Passion jig, and I know he’s using that Bait Cave trailer, and Strike Force Fishing juice, too!

It’s good to be among friends!!

07/25/2026

In case you missed this.. Midwest Outdoor Experience puts on a great winter series. Mark your calendars, and don’t miss out on fishing this one!

If you missed it, we released the winter series dates yesterday for the ‘26-‘27 season! Drop a comment/tag your partner below if you are pumped for another year of fun! Who will take home the hardware this year?!

Lake Ozark Marine Outdoors
E-Factor Lures
Justin Swast Land Agent Trophy Properties and Auction
Wholesale Batteries, Inc.

07/21/2026

If you’re anything like us, you appreciate a good shakey head. We have you covered! The variety of hook style, weight, and color options offered in our shakey head lineup will ensure you are prepared for any style of fishing you plan on doing!

07/15/2026

The website is up and running with a brand new look and same great products! Be sure to go check it out!

Www.e-factorlures.com

07/12/2026

Please be advised, we are building a new website!! I am told the site could be down for 24 to 48 hours while the new website becomes active! Feel free to reach out via Facebook messenger or email at [email protected] if you need anything and we can still take care of orders for you!

07/10/2026

This tournament series is a lot of fun, don’t miss it!

Just a couple more days! Get your boat number reserved here:
https://showmetournamentsllc.com/summer-loz-river-series-2026/

07/06/2026

🔥 The heat is on! We’ve just restocked some of our hottest items, including our MAG Shakey head! All sizes and colors are available, just in time for that big worm bite🔥

If you haven’t been using our MAG shake with 8/0 Gamakatsu hook, you are missing out! We know you will notice better hook-ups. Now get you some!

07/04/2026

Happy Fourth to you all, and Happy Birthday America! We are so grateful for our friends, family and freedom. Stay safe and enjoy your holiday!