Askelrassi - The Million Dollar Mindset

12/04/2025

54 Years. July 27th 1990. The Day Everything Changed.

I was born in a village of less than 500 people.
Aitanit, Lebanon.
Tiny. Remote. Nothing to do but study, work hard, and survive.

Eight of us in two bedrooms. No gas. No electricity. No heat except one wood-burning stove.
I was the youngest for a long time. The one who did everything.
Cleaning. Cooking. Baking bread. Gathering wood in the dark while wolves howled in the distance.

No flashlight. Just me and the fear.
That was life.
And then the war came.

Bullets. Armies. Brutality.
My best friend died from a sniper's bullet.
I was 18 years old.
And I had a choice.
Stay home. Hide from the war. Live in fear.
Or leave.
I left.

July 27, 1990.
I landed at Toronto International Airport in Canada.
I remember it to the day.

Cold. Strange. Hard.
I worked in metal factories. Restaurants. Sweeping. Mopping.
Being looked down at. Ridiculed.

I worked at Subway Sandwiches because they gave me food for free.
That's how I survived.
But then something shifted.

I was shampooing ladies' hair at a salon as an apprentice.
And I saw them.
Students at the University of Toronto.
Walking under the trees. Carrying books. Laughing with friends.
Living.
And I imagined myself there.

So I took a test with Futures Canada.
The results came back.
I had the math and science skills to become an engineer.
That day changed everything.
I went to the University of Toronto on my lunch break.

Knocked on a locked door.
Hard enough that someone came out.
An admission officer. Lebanese my luck. Filling in that day.
She wasn't supposed to be there.
But God sent her anyway.

She showed me the ropes. How to apply. What to say. When to apply.
That angel opened the door.
And I walked through.
I became an engineer.
Not because it was easy.

Because I prepared. I had grit.
Cargill Inc. hired me before I even graduated.
Over the years at North Star Steel, I executed projects worth $80 million. $135 million. $90 million.
On time. On schedule. Crews trained. Systems optimized.

I worked with Fortune 500 companies. Cargill. North Star Steel. AK Steel. WEGU. Republic Steel. UMECC. Berkshire Hathway. Supplied parts to Ford, General Motors. Lockheed Martin.
I learned leadership. I learned ex*****on. I learned what it takes to engineer transformation.

And now, at 54, I stand here.
Success is not just the money.
It's the feeling.

It's becoming the best version of myself every single day with finesse.
It's my two daughters who inspire me to do more. Who keep getting better just like I did.
I've set a foundation for them to change the legacy of generations.

What I have now:
Relationships. Mindset. Skills. A team. A spirit of growth.
The kid gathering wood in the dark never had a chance.
It was dark. Cold. Brutal. Bleak. Dangerous.

The future now?
Bright. Healthy. Wealthy. Rich. Abundant.
And here's what's next.
The vision for the next chapter is big and beautiful.

I want to help 1,000 engineers and managers elevate their performance, their wealth, their legacy.
Want them to become wealth warriors.
Legacy to me means leaving everyone with an impression of increase.

People remembering the good of how they feel from working with me. Being around me.
With every person I help and support, I change their future and the future of generations to come.
This is a huge ripple in the universe.

If I could go back and talk to that kid in Aitanit, I'd tell him this:
Dream bigger next time.
Take action.
Ask for help.

Don't be afraid anymore.
The world needs you more than ever.
And it's waiting for you to stand up tall.

To the engineers and executives reading this:
You're standing at a crossroad.
You either choose growth or stalling.
You either decide to move forward or stay in the dark.

You have the potential. That's why you're reading this.
The key now is: Are you willing to do what it takes?
You are capable of doing anything you want.
If I can do it, so can you.

The key is in your hands.
Because I'm going to hand you the secret.
All I want is for you to step into your greatness.
And be willing to walk with me.

54 years.
July 27th. 1990.
The day I landed. The day everything changed.

What shaped you?
Drop a comment. I want to hear your story.
And if you're ready to engineer your own breakthrough, DM me.
Let's talk.

Kamal El-Rassi
CEO & Founder, Iconic Empire
Wealth Warriors, The Engineered Ex*****on Blueprint™

12/03/2025

Not sure how you lived as a kid.

But here's how I did.
Eight of us. Two bedrooms.
Four people per room.

Two little beds in each.
Not queen beds. Not even twin beds.
Tiny. Smaller than you can imagine.

And most of the time?
I didn't even have a cover.
I was short. Small. Had more hair back then.

So I made it work.
But sometimes I woke up on the ground.
Why?

Because my bigger brother kicked me off in his sleep.
Or I just... ended up there.
Too tired to climb back up.

So I stayed.
That was life in the tiny village.
In the winter?

It got really cold.
No heat. Nowhere.
Except the main family room.
One wood-burning stove.

That's it.
Oh, and that wood?
I'll tell you a story about that next.
You won't believe it.

How did you grow up?
Comment below. I want to hear it.

12/02/2025

Born in Lebanon.

Beautiful country. Warm. Not cold.
But we had nothing.
Eight of us. Two tiny bedrooms. One tiny kitchen.

Most of the time?
No electricity. No power. No gas.
We dealt with it.

For weeks. Months.
We lived on bread.
Pita bread with a spread of zaatar.

Day after day after day.
That's all we had.
Then one day, my dad comes in with a jar.

I got so excited.
"Maybe he's got something."
I opened it.

Olives!!!
Green olives!!!!!!
Most of you don't even like olives.

But that's all we had.
Not even black olives. Green.
That was life.

Money mindset? A problem. Scarcity? A problem. Not having what you wanted? A whole other problem.
But here's the truth:
Your life is so much better.

I'm sure of it.
Wherever you are right now, reading this—you're better off.
And if I can do it?

You can do it.
No excuses.

What's your excuse?
Drop it below. Let's talk about it.

12/01/2025

I was born in a village of less than 500 people.
Aitanit.

Tiny. Remote. Nothing to do but study, work hard, and keep working on the house.
I was the youngest for a long time.
Then, seven years later, my mom had another kid.

So I became the in-between.
The one who did everything.
Whatever Mom needed—I was there.

Cleaning. Cooking. Baking bread. Dealing with the goats and the milk.
No gas. No electricity. No wires.
Just wood. A burning stove. And endless work.

Every single day.
If you think your life is hard, think harder.
This was life in a village with nothing.
And it taught me everything.

What shaped you?
Drop a comment. I want to hear your story.

10/12/2025

Think Different Grow Rich
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09/26/2025

Decisions...What do you really WANT?

This is quite a question, very few will answer it honestly.
So how can we use Think and Grow Rich to answer this question.

If you’re having an issue making a decision; read the Decision lesson over and over until you envision the decisive path. It may not come to you immediately. Consider all angles, and let your mind become the conductor of your orchestra.

Identify what is creating chaos in your life or business, and use these principles as your guide and mentor to achieve success.

Invoke an inner spirit that transforms failure into a positive result.
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Remember: Life should be a rich experience!
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DM your interest privately or comment below.

09/16/2025

A Leader is Born;
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Who is next?

Are you ready to break free from limits and step into the leader you were meant to be? 🚀 In this powerful video, we dive deep into leadership development, e...

08/24/2025

As A Man Thinketh by James Allen.
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08/23/2025

As A Man Thinketh by James Allen

Clients Paid $10,000, you get in for FREE.
Mark your calendar and get ready to grow your business.

08/23/2025

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We are starting this book club this weekend, so get ready to grow and learn about yourself. I am so excited for this book and looking forward to meeting you al

08/19/2025

Alex Hormozi's launch with 3.3Million books sold.

Oh my, what a launch! over $100 Million dollars generated.

Several hundred books purchased to share with anyone interested, this also gets me closer to the one and only Alex Hormozi's mastermind group.
Want one? Comment "book"...

It took him two years to plan and organize this event, so there is a lot to learn from it. One idea can shift your next move by 1000X.

One insight can easily make the entire investment, potentially worth millions of dollars and actually helping many who can't even afford the $40 book.
Most of my success and breakthrough is from networking, masterminding and events, here doing my turn doing good in the world.

Who wants a copy?

Comment "book" and i'll get you a copy of his book + special workbook from my collection.