Nineveh Madsen

Nineveh Madsen I’m the CEO of Supra Human, one of the fastest-growing human performance companies in the world. Murrow Award for excellence in journalism.

We serve high-performing entrepreneurs, executives, and leaders.

• More than 10K body transformations
• Global team of 125+
• #273 on the Inc. 5000 Nineveh Madsen is a dynamic entrepreneur and business leader whose career spans journalism, technology, and scaling an industry-leading online human performance coaching company. She began her professional journey as a broadcast journalist after earni

ng her degree in Broadcast from California State University, East Bay. Over the next decade, Nineveh became a recognized television news anchor and reporter for FOX and NBC affiliates, earning prestigious accolades including an Edward R. Following her time in media, she transitioned into the technology sector, serving as Vice President of Marketing & Customer Success at OpenVPN. There, she played a pivotal role in driving the company’s growth, helping 4X revenue and strengthening the brand’s global footprint in the cybersecurity market. Today, Nineveh is the co-founder and CEO of Supra Human, a premium virtual coaching company offering customized fitness and nutrition programming for high-performing executives and entrepreneurs. Since taking the helm, she has been instrumental in scaling the company $50M in annual revenue. Her leadership was also critical in positioning Supra Human’s expansion into the female market. Born in Sweden to Assyrian-Iraqi immigrants, Nineveh’s entrepreneurial spirit is rooted in a deep appreciation for resilience, transformation, and ownership of one’s story. She resides in Scottsdale, Arizona with her husband, John Madsen — former NFL athlete and Supra Human co-founder — and their daughter conceived through IVF. Through every platform she leads, Nineveh Madsen continues to redefine what it means to lead, scale, and succeed — advocating for a future where women and high performers alike fully claim their power.

05/09/2026

A real CEO does not build the business. They build the team that does. The people you select are critical. Not titles, not C-suite. People you see yourself running with for the next 5 to 10 years.

I look for entrepreneurs. I look for people who are hungry and have something to prove. When you hit a bump, those are the people who rise to the occasion. If you want to build a great business, you have to run with great people.

05/08/2026

Every level of your journey carries meaning. The things you valued before helped build who you are today.

Growth is about evolving without losing that foundation. What you carry reflects the path you’ve earned.

05/07/2026

One of the first things I removed from my life was managing the house. Cleaning, laundry, and daily upkeep are not where my energy should go.

As a business owner and a mother, my role is not to carry everything. When you remove unnecessary stress, everything else in your life improves.

05/06/2026

Chasing big goals comes with fear, especially the fear of becoming someone people no longer relate to. But what makes you relatable is not where you are, it is where you started.

Everyone connects to the journey, the struggle, and the growth.

05/05/2026

It is easy to lead when everything is working. The real test is how you show up when things fall apart.

Leadership is not about recognition, it is about responsibility. When things get hard, that is when your true character shows.

05/04/2026

The most powerful woman in the room is the one who gives herself permission to win. She is not waiting for approval or validation from anyone.

She shows up fully, confidently, and unapologetically. That level of self-belief is what separates her from everyone else.

05/03/2026

It does not matter how great your product is if no one is buying it. Sales is what validates everything in business. Too many people focus on building instead of selling.

Learn how to acquire customers first, then improve the product through real feedback.

05/02/2026

No one is coming to invite you to the table. You have to build your own seat and step into the room before you feel ready.

Self-doubt does not go away before action, it disappears because of action. The people who win are the ones who move anyway.

05/01/2026

Most women are taught the wrong definition of success. We spend on things that feel good instead of things that build wealth. I am not against luxury, but I delayed it until I built the foundation first.

Real success comes from investing in your mindset, your health, and your skills before anything else.

Your body is the last place you’re still lying to yourself…but the mirror doesn’t negotiate.It reports back a truth you’...
01/12/2026

Your body is the last place you’re still lying to yourself…but the mirror doesn’t negotiate.

It reports back a truth you’ve been avoiding….

What you’re looking at are before & afters …
women who committed to becoming SUPRA HUMAN

BEFORE —> the truth you avoided facing in the mirror & the disconnect between who you are and how you feel in your body. It’s the quiet disappointment you’ve learned to live with for far too long.

The frustration, and exhaustion from trying things that never work …until you reach the breaking point.

The point where a real decision had to be made…

AFTER —> the truth of who you become when you commit to a new standard & a system that actually works for high-performing women like you.

Confidence that doesn’t need validation, energy that doesn’t rely on constant caffeine…pride in following through.

And finally … SELF RESPECT

This is what happens when commitment replaces negotiation.

Go Get What’s Yours®
💚
Nineveh

Address

Salt Lake City, UT
85255

Website

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