Ho'Omau Endurance Co.

Ho'Omau Endurance Co. Ho’omau Endurance is the definitive high-performance ecosystem for the endurance athlete. To Ho’Omau is to carry on—as long as there is breath, we don't stop!

From technical deep-dives to the grit of our challenges and races, we provide the infrastructure for a lifelong mission of the athletic pursuit. Ho’Omau Endurance is the definitive high-performance ecosystem for the endurance athlete, specializing in triathlon, cycling, swimming and running. Run locally in L.A., but built on top of a global social network, our platform integrates advanced enduranc

e sports training with comprehensive testing protocols and data intelligence tools to help you succeed in your sport. Whether you are training for your first century, 10K, Ironman or optimizing your season's periodization strategy or training plan, Ho’Omau is your command center.

Vegas In 24™ is Back! On this 10-year anniversary of the original Vegas In 24 cycling challenge, Ho’omau Endurance is ex...
08/26/2026

Vegas In 24™ is Back! On this 10-year anniversary of the original Vegas In 24 cycling challenge, Ho’omau Endurance is excited to announce the re-launch of the challenge as an epic four-route ultra-cycling circuit. But there is more. We’re sending Andy Funk from Arizona to Las Vegas to and be the first cyclist to take on the brand-new 346-mile Phoenix route – aka “The Bullet” – this October 24th. Full video announcement @ hoomau.co/race/vegasin24/wire/

What a historic weekend of endurance! Jonas Vingegaard dominated the Giro d'Italia, while Robin Gemperle conquered the m...
06/03/2026

What a historic weekend of endurance! Jonas Vingegaard dominated the Giro d'Italia, while Robin Gemperle conquered the mud of Unbound Gravel. Svenja Betz took the XL title, and Anders Fjordbach led the 200-mile field. Wilhelm Hirsch scorched the course at Ironman Brazil, Vasco Vilaça executed a stunning win at WTCS Alghero, and Rebeca Chesir triumphed in Stockholm. Plus, Hippolyte Colin crushed Ironman 70.3 Hawaii! From tactical sprints to battling the elements, this week was a masterclass in resilience and speed.

See the full breakdown of every winner and stand-out performance in this week's Monday Spotlight.

MondaySpotlight

Who crushed it at Unbound, the Giro, WTCS and Ironman? Get the full breakdown of stand-out performances in our Monday Spotlight recap.

The mountains changed everything this weekend! Stage 14 saw Jonas Vingegaard drop the hammer on the final climb, riding ...
05/25/2026

The mountains changed everything this weekend! Stage 14 saw Jonas Vingegaard drop the hammer on the final climb, riding solo to victory and seizing the Maglia Rosa as the new overall leader. The drama continued into Stage 15, where a gritty breakaway defied the peloton’s chase on the fast run into Milan. In a tactical masterclass, Frederik Dversnes timed his sprint to perfection, snatching a memorable Grand Tour win in a chaotic finish.

Georgia Taylor Brown turned the start line into a dance floor with a quick Macarena, but the race itself was all busines...
05/25/2026

Georgia Taylor Brown turned the start line into a dance floor with a quick Macarena, but the race itself was all business. Overcoming a one-minute deficit on the run, she executed a flawless tactical finish to capture her first-ever T100 victory in emphatic style.

The shores of Elk Lake were buzzing this weekend! Beautiful weather provided the perfect canvas for a fast-paced day at ...
05/25/2026

The shores of Elk Lake were buzzing this weekend! Beautiful weather provided the perfect canvas for a fast-paced day at Ironman 70.3 Victoria. Soren Jensen displayed sheer power to take the men’s title, while Karrie Stewart dominated the women’s field with a runaway victory, proving that Victoria’s course is built for speed when the conditions align.

Lanzarote proved once again why it’s the ultimate test of resilience! Intense heat and the island’s signature winds made...
05/25/2026

Lanzarote proved once again why it’s the ultimate test of resilience! Intense heat and the island’s signature winds made for a brutal challenge. Sam Laidlow set a blistering pace, smashing the race record to claim the men’s crown, while Lucy Charles-Barclay delivered a stunning performance in her first race back post-surgery, crossing the line with a massive 27-minute lead. Huge congratulations also to our overall Age-Group winners Lorna Tate and !

It’s New Recipe Friday, so check out our Bio-Availability Hummus. This is a “Precision Bridge” snack. It is ideally depl...
05/08/2026

It’s New Recipe Friday, so check out our Bio-Availability Hummus. This is a “Precision Bridge” snack. It is ideally deployed 90–120 minutes before a session or immediately following a workout to initiate the recovery process. Find it in our Race-Ready Kitchen.

Elevate your athlete snacking with our Bio-Availability Hummus. A silky, high-protein recipe engineered for gut resilience and rapid energy.

Maximum effort, maximum reward. Congrats to age groupers Olga Burenkova and Christoph Mattner for crushing it at IRONMAN...
02/16/2026

Maximum effort, maximum reward. Congrats to age groupers Olga Burenkova and Christoph Mattner for crushing it at IRONMAN 70.3 Muscat at an incredible new venue in Experience Oman

🏊‍♀️ 🚴‍♂️ 🏃🏼‍♀️ 💨 ⚡️ 🏆

It came down to the final moment at Zurich Maratón de Sevilla this weekend - what an epic finish! Shura Kitata Tola take...
02/16/2026

It came down to the final moment at Zurich Maratón de Sevilla this weekend - what an epic finish! Shura Kitata Tola takes the win! 🏃🏾🏃🏾‍♂️ 💨💨💨 🥇

Big congrats to Sam Long and Marta Sanchez for crushing the first IRONMAN 70.3 of the year in Pucón, Chile with a time o...
01/16/2024

Big congrats to Sam Long and Marta Sanchez for crushing the first IRONMAN 70.3 of the year in Pucón, Chile with a time of 3:46:31 and 4:19:18, respectively. Let’s go 2024!

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Santa Monica, CA
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