Hub City Dirt Drags

Hub City Dirt Drags Hub City Dirt Drags has deep roots in Wisconsin motorsports. Today, Hub City Dirt Drags brings together grassroots spirit and national-level talent.
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🏁 Hub City Dirt Drags
October 9-10 2026 Diesel Truck Challenge
🔥 Truck Pulls • Dirt Drag Races • Show N Shine• Burn Outs • Fan Dyno
📍 Richland County Fairgrounds
👇🏻 Pre-register

https://linktr.ee/hubcitydirtdrags The event series first took shape in the early 2000s in Hub City, WI, following a tradition of Mud Bogs and Demolition Derbies dating back to the 1990s. What began as a grassroots effort

led by Jeff Coy, the Viking Village franchise, and the local community grew into a staple of adrenaline-filled weekends featuring drag races and truck pulls. In 2014, Richland County local Riley Anderson stepped up to coordinate the events, driven by his passion for racing and community. Over the years, Hub City Dirt Drags has raised funds for local charities and families in need—keeping all proceeds right here in the Richland County area, largely through food and beverage sales at the events. In 2024, after years of successful events in Hub City, the series transitioned to the Wisconsin Motorsports Group, led by Riley Anderson along with Steve and Lacey Steffes. With growth in size and popularity, the event was relocated to the Richland County Fairgrounds for improved safety and space to host larger crowds. From Dirt Drags, Truck Pulls, and Show N Shine competitions to the unique Girls Only Zone, the event series stays true to its community-driven roots while continuing to grow into one of the Midwest’s premier motorsports events. Mission Statement:
Hub City Dirt Drags is built from the ground up—rooted in community, fueled by passion, and driven by the next generation. We’re here to give young and new racers a place to learn and compete, while growing into one of the Midwest’s premier motorsports events.

Sponsor Spotlight: Wisconsin Distributors 🍻Wisconsin Distributors is one of the state's leading beverage distributors, s...
06/19/2026

Sponsor Spotlight: Wisconsin Distributors 🍻

Wisconsin Distributors is one of the state's leading beverage distributors, serving communities across Southern Wisconsin through warehouses located in Sun Prairie and Appleton. Their extensive portfolio includes domestic, craft, and import beers, spirits, and non-alcoholic beverages from some of the most recognized brands in the industry.

Built on a foundation of integrity, service, and strong community relationships, Wisconsin Distributors is committed to delivering exceptional service to retailers, suppliers, and consumers throughout the region. Their dedicated team works every day to ensure customers have access to the products they love while supporting local businesses and events across Wisconsin.

As a company deeply rooted in the communities they serve, Wisconsin Distributors shares the same values that make events like Hub City Dirt Drags possible. We are proud to have their support and appreciate their commitment to helping create unforgettable experiences for our fans and competitors.

Thank you, Wisconsin Distributors, for supporting Hub City Dirt Drags!

Sponsor Spotlight: O'Reilly Auto Parts 🛠️For nearly 70 years, O'Reilly Auto Parts has been helping drivers, racers, and ...
06/18/2026

Sponsor Spotlight: O'Reilly Auto Parts 🛠️

For nearly 70 years, O'Reilly Auto Parts has been helping drivers, racers, and automotive professionals keep their vehicles running at their best. Founded in 1957, O'Reilly has grown into one of the nation's leading automotive parts retailers, serving customers through thousands of locations across the United States, Canada, and Mexico.

From everyday maintenance items and performance parts to specialty tools and diagnostic equipment, O'Reilly provides the products and expertise needed to tackle any automotive project. Their commitment to customer service is backed by convenient in-store services like free battery testing, Check Engine light scans, starter and alternator testing, and more.

We're proud to have O'Reilly Auto Parts supporting Hub City Dirt Drags and the motorsports community. Thank you for helping keep our competitors, crews, and fans on the road and ready for race day!

06/17/2026

406fmx absolutely brought the energy at the Hub City Dirt Drags Spring Opener! 🔥🏁

They kept the crowd entertained all weekend long. We love adding unique attractions to the event, and these guys definitely delivered.

Who wants to see 406FMX back at the Diesel Truck Challenge this October? 👀

Sponsor Spotlight: Randy's Transmissions 🔧🔥Since 2008, Randy's Transmissions has built its reputation on two simple prin...
06/17/2026

Sponsor Spotlight: Randy's Transmissions 🔧🔥

Since 2008, Randy's Transmissions has built its reputation on two simple principles: delivering the highest quality products possible and providing unmatched customer service. What started from necessity has grown into one of the most respected names in performance transmissions through continuous innovation, extensive research and development, and a relentless pursuit of excellence.

The team at Randy's Transmissions is constantly working alongside some of the brightest minds in the industry to develop products that offer exceptional performance, reliability, and value. Whether it's a daily driver, work truck, or competition build, their goal is to provide customers with a transmission they can trust.

What truly sets Randy's apart is their commitment to standing behind their work. Their customer-first mindset and dedication to doing the right thing have earned them the trust of diesel enthusiasts across the country.

Thank you to Randy's Transmissions for supporting Hub City Dirt Drags and helping keep diesel trucks performing at their best!

Hey Richland County Fairgrounds Fans. Wisconsin Motorsports Group is working to repair the aging Bleachers on the Pits S...
06/17/2026

Hey Richland County Fairgrounds Fans. Wisconsin Motorsports Group is working to repair the aging Bleachers on the Pits Side of the Fairgrounds.
We need some help to make this project happen before the Richland County Fair and HUB CITY 2026 DIESEL TRUCK CHALLENGE .
If you are interested in helping drop us a message. [email protected]

Sponsor Spotlight: Raise Hell Roll Coal 🔥Raise Hell Roll Coal has grown into one of the most recognizable brands in dies...
06/16/2026

Sponsor Spotlight: Raise Hell Roll Coal 🔥

Raise Hell Roll Coal has grown into one of the most recognizable brands in diesel truck culture, bringing together enthusiasts who share a passion for lifted trucks, diesel performance, truck shows, burnouts, and motorsports events across the country.

Known for hosting large-scale events like the popular RHRC Truck Fest in Wisconsin Dells, Raise Hell Roll Coal has built a strong community around the diesel lifestyle while also giving back through charity initiatives, toy drives, and fundraising efforts. In addition to their events, RHRC offers apparel, accessories, and products that have become staples throughout the truck community.

Their dedication to supporting diesel enthusiasts and creating memorable experiences makes them a valued partner of Hub City Dirt Drags. Thank you, Raise Hell Roll Coal, for your support of our racers, fans, and the diesel community!

Thanks Sauk County Fairgrounds and Badger State Pullers for a GREAT Show Saturday Night. Bonus we got to see our friends...
06/16/2026

Thanks Sauk County Fairgrounds and Badger State Pullers for a GREAT Show Saturday Night. Bonus we got to see our friends from Hot Shot's Secret.
Looking forward to summer of pulling and a BIG Show at at HUB CITY 2026 DIESEL TRUCK CHALLENGE

Sponsor Spotlight: WABAM 💥Made in Wisconsin and built for those who aren't afraid to get dirty, WABAM manufactures premi...
06/15/2026

Sponsor Spotlight: WABAM 💥

Made in Wisconsin and built for those who aren't afraid to get dirty, WABAM manufactures premium heavy-duty cleaning and detailing products designed specifically for the automotive, powersports, racing, and off-road industries. Founded by Ryan DeStefano and headquartered in Colgate, Wisconsin, WABAM has built a reputation for creating products that perform in the toughest environments where ordinary cleaners fall short.

From ceramic detail sprays and mud-repelling protectants to high-performance soaps, degreasers, and specialty cleaning products, WABAM's mission is simple: every product should do exactly what its name says it will do. Proudly made in the USA, their products are trusted by racers, truck owners, detailers, and powersports enthusiasts across the country.

We're proud to have a Wisconsin-based company like WABAM supporting Hub City Dirt Drags and the diesel community. Thank you for helping keep our trucks, trailers, and equipment looking their best!

Sponsor Spotlight: Dan's Diesel Performance 🔥Since 2008, Dan's Diesel Performance has been serving diesel enthusiasts wi...
06/14/2026

Sponsor Spotlight: Dan's Diesel Performance 🔥

Since 2008, Dan's Diesel Performance has been serving diesel enthusiasts with a passion for performance, innovation, and quality workmanship. What began with simple truck upgrades has grown into a full-service, 20,000-square-foot facility specializing in custom fabrication, engine builds, transmission work, diagnostics, repairs, performance upgrades, and manufacturing diesel products.

Driven by a team that lives and breathes diesel trucks, Dan's Diesel Performance is committed to providing products and services they trust on their own vehicles. Through extensive testing, research, and development, they continue to deliver high-quality solutions that keep diesel owners coming back year after year.

Their dedication to excellence and passion for the diesel industry make them a valued supporter of Hub City Dirt Drags. Thank you, Dan's Diesel Performance, for helping fuel the diesel community!

Address

23630 Co Highway AA
Richland Center, WI
53581

Telephone

+16086045143

Website

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