Built by Em

10/23/2026

✨Client Testimonial Spotlight ✨

Hillary came to me wanting structure and accountability in the gym, but couldn’t commit to in-person sessions. She chose my 8-week full physique program, and is now on her second round (phase 2).

When you purchase one of my program templates, I don’t leave you hanging from there. You gain access to a client portal where you can view the workouts on an interactive forum and log your weights, reps and sets, as well as nutrition, water intake logging, measurements, and much more. It tracks your progress on a graph, allowing you to visualize your progress, which can be very encouraging to holding yourself accountable. I remain available to answer any questions, make any tweaks needed, and provide feedback along the way.

Hillary has remained consistent, eager to try new things, and is always excited for the next challenge. I’m very proud of her and the accomplishments and progressions she has made! 🩷

10/22/2026

✨ Client Testimonial Spotlight ✨

Tracie was my very first client when beginning my personal training journey. Since then, we have grown into not only training partners, but great friends.

Tracie juggles a very demanding job, family obligations and much more while still showing up and giving her all each and every session.

I lay out the template, and the client executes. When your ex*****on is in line with my template, the results can be astronomical, and Tracie is a testament to just that.

Since we started in May, Tracie has impressed me over and over again with her strength ability. Just recently she deadlifted 100 lb for a total of 30 reps spread out amongst 3 sets after only 2 months of deadlifting. Mind over matter is the motto!

So so proud of Tracie 🩷💪🏻

10/03/2026

The more extreme you go, the harder it is to stay consistent. It takes less than you think!

09/21/2026

Since May, I’ve had the privilege to work with 14 amazing clients, and in the process I’ve made 14 new friends! Some online, some in person - and tons of progress/positive testimonials!

To get back in the swing of things after a short slow-down from switching day jobs, I’m offering a 20% discount on the purchase of a 2x/week monthly package!

That’s a savings of $60 for the month 💰

Visit builtbyem.carrd.co to review pricing/other package/individual session options, or message my page directly to chat. 🩷

08/11/2026

It’s been a busy month of transitioning day jobs so I’ve been a bit quiet here —

My list of clientele has grown rapidly over the last month, but I do still have some slots open!

I offer:

⭐️ Monthly packages from 1x per week, 2x per week, 3x per week, to 4x per week ⤵️

-Benefit: lower cost per session

⭐️Individual sessions⤵️

-Benefit: getting to know me and my training style prior to committing to a monthly package

⭐️Online coaching⤵️

-Benefit: if you’re unable to commit or prefer to not do in-person sessions, I template a plan for you and consistently adjust accordingly with unrestricted communication

⭐️8- Week Programs⤵️

-Benefit: ability to single out a particular muscle group you feel you need the most help with; reduced cost compared to online or in person coaching; lesser commitment and more independence

✨For all coaching methods (online coaching, program purchases, 1 on 1 training), all clients will have access to their own personalized portal through the app/website I operate through. This application gives you the ability to log workouts, nutrition, steps, water, weight progressions, level of difficulty, etc. independently- or for me to log for you in the case of 1 on 1 training.

Visit builtbyem.carrd.co for more information on pricing, or click “Apply Now” to fill out an application/screening form if you’re ready to get started. 💪🏻

07/29/2026

We have a winner for my giveaway of TWO free personal training sessions! 🥳

Melissa Bubar Esther is the winner! Message me at your convenience to schedule 🩷

07/07/2026

“I’ll never get fit because I don’t want to live life restricting myself.”

In these two photos, I weigh 25 pounds heavier on the right, but I have much more body fat in the first photo on the left. I did not restrict; I actually increased my calories. I just changed the quality of what I was eating, and focused heavily on protein.

Carbs? Not the enemy. If you’re training hard enough, your carb intake should actually be increased. Higher glycogen stores allow you to lift heavier and recover better - all things that contribute to body re-composition.

This is something I hear often, and it’s so far from the truth.

Without intense weightlifting/exercise, you would almost certainly require a solid degree of diet restriction, and that is bound to come to an abrupt ending after a certain period of time. It isn’t sustainable, and it isn’t a healthy practice.

One of my favorite things about weightlifting is the concept of body re-composition, which is the ability to burn fat while building muscle simultaneously. When you strength train, eat a high protein diet and recover well, your body uses stored fat to help meet its energy needs all while using protein from your diet to repair and build muscle.

However, with this method, it requires one to pay a little less attention to the scale when tracking their progress, as your weight tends to stay the same (or even get heavier). This is why I prefer using measurements to track progress with my clients.

07/06/2026

Still time to enter! I will be announcing the winner Monday, July 20th! 🩷💪🏻

The last one went really well, so it's time for another giveaway!

Like this post, comment your goals, and share for a chance to win two free sessions! The first session will be an introduction to the movements and my coaching style, and the second session will be a structured workout given what I've gathered from the previous session. 😊

07/01/2026

Houlton people!

If I can get at least 2+ people interested in Saturday morning coaching, I’d be interested in making the drive to do so from Presque Isle.

Check out my page/website for more info on my personal training 🩷