05/14/2026
Busy feels good. It feels responsible. It feels like progress. You’re doing some things, damnit!
But it’s not always productive.
📱 Answering emails or texts all day? Busy.
🚙 Running errands? Busy.
💻 Tweaking a website or content endlessly? Still busy.
But none of those guarantee forward movement, but we often ‘think’ that they are forward moving.
A helpful way to think about it: Movement vs Momentum
Movement is activity.
Momentum is results.
A lot of time gets spent in movement because it’s comfortable. It’s familiar. It’s easier to check off. I know that you know what I mean. I am guilty of this too, crossing things off the list feels good - but truly, I should have less on the list, because they should be bigger, momentum-moving items.
Momentum usually requires more intention. Sometimes even a little discomfort, and often more time.
Not everything deserves equal time, even if it feels urgent at the moment.