Life is Now Outdoors

Life is Now Outdoors https://lifeisnowoutdoors.com Thermal Optics, Hunting gear, licensed FFL

Tomorrow is the day Open house from 10-3 pmCome check out the new showroom Free drawings for a bunch of great gear, incl...
09/11/2026

Tomorrow is the day

Open house from 10-3 pm

Come check out the new showroom

Free drawings for a bunch of great gear, including a couple thermal’s, tripod and lots more

Field staffers will be on hand to talk hunting, gear and answer questions.

Also check out the builds from Sobo Precision and BB Guns along with several other factory built pew pews.

Excited to have Dustin Williams from Florida on hand to represent for RIX Optics. He will be giving a Coyote calling seminar/question/answer session starting at 1 pm

Door prize drawing will be held at the end of the seminar.

Free food starting at 11 with Pizza and bars from Paradise Pizza and free pop and water through out the day

Life is Now Outdoors
4026 Hwy 218
Osage, IA

Parking is fine on the yard, please try to park accordingly so we can have as many spots as possible

Look forward to seeing you all tomorrow

09/10/2026

The Ever changing world of thermal.

The thermal market is always changing and evolving. Seems like you can’t even make up your mind on the current options on the market and boom a dozen new models are coming out from the various brands on the market.

Listed below is a selection of the main brands currently available in the USA

1. AGM Global Vision
2. Pulsar
3. iRayUSA / InfiRay Outdoor
4. ATN
5. Nocpix
6. Armasight
7. Bering Optics
8. Sightmark
9. RIX Optics
10. DNT Optics
11. WAVE Infrared
12. Guide
13. HIKMICRO
14. PARD
15. ThermTec
16. Trijicon
17. N-Vision Optics
18. Senopex
19. Pixfra
20. Steiner
21. IR Defense
22. Liemke
23. SIG Sauer Electro-Optics
24. Athlon Optics
25. FLIR / Teledyne FLIR

Between these brands that a rough estimate of over 425 total products.

Choosing a new optic or scanner can be overwhelming depending on how much research you do and how many brands you want to look at.

Lately it seems like the market is changing even faster with each company trying to find the edge with the latest technology and features which for the consumer is great but it can also make units become basically obsolete very quickly.

Competition drives change and improvement which has gotten the market to where it is currently. But where does it end?

I highly recommend talking with a dealer or people who run lots of different brands and optics so that you can make the best decision possible for your hunting style and application and area. Even the less expensive models are a big investment.

As fast as the market changes pre owned units can quickly lose their value. So it’s best to land on a unit that you can be happy to run for a few years or if you’re always looking to stay up on the latest technology be prepared to take a hit on moving your used units if they are much over a season old.

I love that technology is getting better but some days it can seem overwhelming. Guess I’m getting older 🤔

If you read it this far thank you and next time you are in the market for a new optic take the time and have a conversation with a reputable dealer. There is lots of solid options for places to buy from people who want to see you with the best option for you, not just what they want to move.

Thanks
Nathan Owen

09/10/2026

Sample of the new Nocpix Mini 25 in night vision mode. Vehicle has ir lights on to start the video and shut off for an example on a no moon night. Quick button switch to thermal or fusion mode (night vision and thermal together) nice compact lightweight unit and super clean 640 image. Retail $2999

Sobo Precision in the houseMore custom builds are here2-22 Creeds 1-6 CreedStop by Saturday to check out our selection d...
09/09/2026

Sobo Precision in the house

More custom builds are here

2-22 Creeds
1-6 Creed

Stop by Saturday to check out our selection during the Fall Open House

09/08/2026

Little sample of the image quality on a hot humid Iowa day. Coyote decoy at just under 600 yards. Retail 6899 5 year warranty. 2 base mag with optic zoom takes base mag to 6 power with out losing any image clarity
Gives a great wide field of view then quickly optic zoom for great target image

09/07/2026

Rix DBH D6 hot humid Iowa day humidity 78 dew point 75 temp 84. Coyote decoy just under 600 yards

Pre owned Rix D6 up for grabsExcellent condition 4 years warranty remaining Includes 4 batteries and all original packag...
09/06/2026

Pre owned Rix D6 up for grabs

Excellent condition

4 years warranty remaining
Includes 4 batteries and all original packaging and accessories

One of the best 640 units going

4800

Check comments

09/06/2026

RIX Optics D12 on a humid Iowa day. 78 humidity, 75 dew point, 84 degrees. Coyote decoy at just under 600 yards.

Address

4026 Highway 218
Osage, IA
50461

Telephone

+16412205331

Website

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