05/25/2026
3 years ago, Invictus was born!
The beginning of our business was one of the most high-paced and ambitious times of our lives. I had just finished the near impossible 4,000 sq roof replacement, and it was time to take care of the inside.
We did everything at once. Formed our LLC, created a marketing plan, membership systems, software selections, cleared out all the garbage that was left in the building, embarked on a massive remodel, formed connections and networking in the community, developed training programs, designed the gym layout...all in 3 weeks.
I insisted on meeting our deadline no matter what. The community was anxiously waiting for the gym to open, and although we had a mountain of work to do, the day before opening we didn't sleep and kept pushing until the sun came up and people lined up outside the door.
This video highlights all of the good times we had during our startup. These are some of the most precious and important memories to me: the excitement when we reached the 50 member mark, the endless discussions on how we can make the gym better and our grand visions for the future, and the brotherhood we formed along the way. Figuring out all the pieces of the puzzle to create systems that worked to achieve our mission.
It's OK to do bold things--you just have to have a work ethic that borders insanity. We have come a long way, but we are nowhere close to settling. 3 years is a short time when it comes to building a legacy. We've had some serious hardships along the way...but our name is Invictus (invincible, unconquerable). Even after death, the mission continues.
I miss Eric every damn day. This year in particular has been a culminating year, where so many dreams have come to fruition. Many of our current achievements are the result of discussions we had way back when we first opened. Every step forward still holds Eric's spirit.
I want to thank my entire team for making the success of Invictus possible. I can't express my gratitude enough. I am just a crazy gym bro that has been lucky enough to find a bunch of incredible people that make it happen. Here's to an even stronger future 🙌