Skinny Water Innovations

08/21/2026

T3 Tackle showing an example of exactly what we want out of our baits.

We mix our plastisol to give our baits the durability to hold up fish after fish without sacrificing the action they need to get bit.

Tough enough to last. Soft enough to have the right action. And built to catch fish. 💪

08/20/2026

🎣 Bait Lineup Update! 🎣

We’ve decided to make a few changes to our lineup, and we feel like this is a step in the right direction toward giving our customers the baits they want and the performance they expect.

We will soon be discontinuing our 3.25” and 4.25” Swim Shads and replacing them with an all-new 3.6” Swim Shad profile. 👀

The new bait features a square-bodied design that produces improved body roll and superior swimming action compared to the round-body profile we currently offer. We think this size is also going to hit a sweet spot for the type of inshore fishing we do here on the Gulf Coast.

We’ll begin testing and dialing these in soon before they officially hit the shelves. As always, we want to make sure we’re happy with the performance before we put them in your hands. 💪

Stay tuned — we’ll keep everyone updated on when the new 3.6” Swim Shad will be available and where you can get them! 🔥

08/16/2026

We got our hands on the new Bates SAM 2500!

We were able to see and feel both the prototype and the finished product at ICAST, and now we finally have one of our own to put to the test.

We’re just waiting on our Phenix rod to come in that we’ve paired with it, then it’s time to hit the water. 👀

Can’t wait to see how this setup performs! 🔥

08/08/2026

Title Sponsor for the Miss Reel Her In 16+ Division! 👑

We’re always proud to support events that bring people together, grow the sport, and strengthen our Gulf Coast fishing community. Miss Reel Her In is doing exactly that by getting more women and girls involved in fishing, and we’re glad Skinny Water Innovations gets to be a part of it.

A huge thank you to the Miss Reel Her In crew for having us. We’re looking forward to tournament day and seeing everyone out there putting some Skinny Water Innovations baits to work!

Good luck to all the ladies fishing — now let’s see who takes home that 16+ Division title! 🏆

🎣 A huge thank you to Skinny Water Innovations for coming on board as the Title Sponsor of our Miss Reel Her In 16+ Division! 👑

If you’re getting your tackle ready for tournament day, be sure to check them out for your artificial inshore bait. Based in Ocean Springs, Mississippi, their baits are designed for Gulf Coast anglers and can also be found at several local retailers.

Support the businesses that support our fishing community, and stock up before the tournament! 🎣

📍Ocean Springs, MS

08/05/2026

T3 Tackle and Outdoors out there putting Cobia in the boat with our Listering Darts!

07/13/2026

We know we’ve been a little quiet lately… 👀

We haven’t been very active on Facebook recently, but we’ve been busy behind the scenes working on new ideas, dialing in products, and getting ready for ICAST.

This week, we’ll be at ICAST checking out the latest and greatest in fishing innovation, connecting with others in the industry, and bringing back ideas that will help us continue growing Skinny Water Innovations.

Then it’s right back to work! 💪 Next week we’ll be back in the shop filling multiple large restock orders and getting fresh baits back out to our dealers.

We appreciate everyone’s continued support. Stay tuned—we’ve got some exciting things in the works! 🔥

06/11/2026

🚤👀 Need some opinions...

While the new rig is sitting and waiting on the perfect power plant, we're trying to decide which direction to go with it.

The name "Shallow Intentions" is staying either way. 💪🎣

Option 1️⃣: Keep it clean and simple with just the Shallow Intentions script.

Option 2️⃣: Go all in with the Skinny Water Innovations wrap.

We've gone back and forth on it, and honestly can't decide. So let's hear it...

Wrap or no wrap?

Drop your vote in the comments and let us know which one you'd choose! 👇🔥

05/18/2026

🔥 This one is HUGE for us. 🔥

We were officially approved to attend ICAST, and honestly, we didn’t have the highest expectations when we applied… but we got in! 💥

For those who may not know, ICAST is the largest sportfishing trade show in the world and one of the biggest events in the fishing industry. It brings together tackle companies, manufacturers, retailers, media, and anglers from all over the country to showcase new products and innovations.

To think that a small local bait company that started late last year is now getting the opportunity to attend something on that level is pretty unreal to us. 💪

We’re excited for the experience, the connections, and the opportunity to continue growing Skinny Water Innovations.

Big things ahead. 👀

05/17/2026

👑 “Coast Royalty” Has Arrived! 👑

Glenn came to us with an idea and trusted us to bring it to life. After pouring some samples and spending time testing and dialing everything in, we landed on the exact bait he was looking for — and this is the outcome. 🔥

Both Glenn and us have spent time fishing this bait, and one thing is already clear… it catches. 💥

This color has quickly become one of our personal favorites, and we’ve got a feeling it’s going to earn a spot in a lot of tackle boxes along the coast. 👀

📍 The new “Coast Royalty” Dart is available in both 5" and 6" models, exclusively at Ellzey's - Biloxi - Est. 1914!

Be sure to swing by and grab you a pack or two before they are gone. 🔥

05/10/2026

🔥 We said there wasn’t a better looking or better catching shrimp on the market… 🔥

…but there’s a very close second. 👀

Our 3" Shrimp in “June Bug w/ Chartreuse Tail” has become one of our absolute favorites and a bait we always make sure stays in the lineup.

It really shines in stained water, lower light conditions, or whenever fish need a little extra something to key in on. 🌥️

Whether it’s under a popping cork or worked slow along the bottom, this bait flat out gets bit and continues to prove itself time and time again. 💥

📦 We’ve got tons of fresh packs heading back out to stores now, so if you haven’t fished this color yet, now’s a good time to change that.