Joshua Harrell

05/28/2026

There's a moment on the latest Travel Marketeering Live where I say: you don't need 100 partners. You need three.

Three good partners. Each sending you two to four warm introductions per quarter. That's 12 to 18 warm conversations a year—from partnerships alone.

That changes a business.

The trap most advisors fall into is chasing breadth: more shoutouts, more tags, more "collabs" that go nowhere. The advisors quietly winning are doing the opposite—going deep with a small number of structured, intentional relationships.

I broke down the whole playbook on the latest show, including 3 outreach scripts you can use this week.

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Most travel advisors are doing collaborations wrong. They DM a supp...

05/28/2026

Sharing the stage at the ASTA Travel Advisor Conference in San Diego with Joe Leon from Silversea was an absolute highlight. The flower Mike made me even got to make another appearance.

05/28/2026

When I was on QVC, I learned the first three seconds of any presentation decide whether someone watches the next thirty.

The product had to look like a product. The host had to look like a host. The set had to look like a set. One signal off and viewers were gone.

Your online profile is the same. Photo. Bio line. Affiliation. Three seconds. That's the whole audition.

That's not pressure—it's clarity about what actually moves the needle. We unpacked the full audit on Saturday's Travel Marketeering Live, and the replay is right here for you:

You can post the best content in the world, but if a prospect click...

05/27/2026

I just published a new article on how travel advisors should actually be running collaborations—and why "let's tag each other" deals produce a whole lot of nothing.

Inside:
→ The 3 tiers of collaborations (visibility, trust, client flow)
→ The 5 partner categories that consistently produce client flow
→ The COVE outreach framework
→ 3 outreach scripts you can customize today

If you're working on building a referral pipeline that doesn't depend on you posting more, this one's for you.

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The 3 types of collaborations, 5 partner categories, and the COVE outreach framework travel advisors use to build a real referral pipeline.

05/26/2026

New Travel Marketeering Live is up.

This one's about collaborations—the real kind. Not the "let's tag each other on Instagram" kind that produces zero clients.

I break down the 3 tiers of collaborations, the 5 partner categories that actually drive client flow, and the COVE outreach framework with 3 scripts you can copy and send this week.

If you've ever DMed a supplier asking to "collab" and gotten ghosted, watch this one.

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Most travel advisors are doing collaborations wrong. They DM a supp...

05/26/2026

There's a moment in this conversation where I tell the Sequin Jacket story—a last-minute Amazon order, a conference stage, and the accidental discovery that the thing I almost edited out of myself was the thing that finally made the brand work.

That's what Shauna Van Mourik and I get into on the latest episode of Marketing Rebels: Breaking Business Barriers—why a logo is not a brand, why "evolution, not revolution" beats the expensive rebrand, and how to defeat analysis paralysis with what I call the Three G's: get going, get smart, get good.

If your marketing feels fragile lately, this one's for you.

In this episode of Marketing Rebels: Breaking Business Barriers, we...

05/26/2026

San Diego, let’s go.

I’m headed to ASTA’s Travel Advisor Conference this week and I couldn’t be more fired up to be back in the room with the people who are pushing this industry forward.

I’ll also be spending time at the PATH Symposium, and if you know, you know… those conversations hit different.

There’s something powerful about being surrounded by builders, leaders, and entrepreneurs who care deeply about where travel is going next—and I’m here for all of it.

If you’re going to be at ASTA, PATH, or both, let’s make it a point to connect. The real magic is always in the conversations.

I’ll be at the expo with the WorldVia Travel Network team, so stop by if you can.

See you in San Diego!

05/25/2026

Thirty posts. Thirty days.

I want to close this series with the thing I believe most deeply about this business:

You don't need to become a different person to build something phenomenal.

I've watched advisors exhaust themselves trying to be louder, broader, more polished, more strategic than they naturally are. And I've watched them stall—or quit—because the version of success they were chasing wasn't really theirs.

The advisors who build the best businesses go deeper into who they already are. They specialize in what they love. They serve clients they genuinely connect with. They communicate in their own voice, build the relationships that feel natural to them, and create systems that protect the work they find most meaningful.

That's the whole strategy.

If you've been following this series, thank you. The conversations it's started—in comments, in DMs, in the messages I've received from advisors I've never met—have reminded me why I love this industry.

You're building something real. Keep going.

New on the blog → You Don't Need to Be a Different Person to Build a Phenomenal Travel Business

https://worldv.co/4nB8M79

What does success in this business look like for you—in your own words?

You don't have to become a different person to succeed in travel. The advisors who build phenomenal businesses do it by going deeper into who they already are.

05/25/2026

New on YouTube—and this one is for the travel advisors.

I just dropped my full field report from WDW Summer Fun Fest, Disney Destinations' trade and media preview for Cool Kids' Summer—the brand-new family experience running May 26 through September 8, 2026 at Walt Disney World.

But I did not make a "here is what I saw" video.

I made the talk track—seven coaching plays you can run from your desk on Monday to engage families, fill gaps, and book the trip.

Inside the video:

• The two-paragraph email template that gets opened, replied to, and converted

• The four Cool Kids' Summer resorts to lead with (Port Orleans Riverside, Pop Century, Art of Animation, Caribbean Beach)

• The new and refreshed in-park moments worth selling—Mickey Mouse Clubhouse Live, GoofyCore at CommuniCore Hall, Bluey & Bingo at Conservation Station, Jessie's Roundup, Big Thunder's new track, Buzz Lightyear reworked, Soarin' Across America for the country's 250th, and a brand-new Mando-and-Grogu interactive at Smugglers Run

• How to coach clients on PhotoPass, Memory Maker, the Fantasmic! splash zone, midday pace, and Disney After Hours

• Plus—a thank-you to the Spark Society members who made this trip possible, and an open invite for advisors who want to know what our Member Hub is all about.

If you have a family on your books who is one phone call away from booking a 2026 Disney trip, this video is for you.

Watch here → https://youtu.be/VPkAjyk-h_c

The full written field report with every detail and photo is on the WorldVia Travel Network blog—linked in the video description.

Adventure calls. Let's answer it—together.

—Joshua

Disney Destinations invited me to WDW Summer Fun Fest—their trade and media preview for Cool Kids' Summer, the brand-new family experience running May 26 thr...

05/24/2026

It was 11 PM on a Thursday.

A client was standing in the lobby of a Cancun resort that had overbooked their anniversary suite—the specific ocean-view room they'd been dreaming about for two years. His wife was in tears.

The travel advisor who booked it made sixteen calls over the next four hours.

By midnight, the couple was in a comparable suite—arguably better than the original—with a welcome amenity already arranged.

By morning, she had a message in her inbox: "You are the reason we will never book travel without you again."

She didn't create the crisis. But she owned the response. And the response became the thing that defined the relationship.

Research by Bain & Company shows that customers who've had a problem resolved exceptionally are more loyal than customers who never had a problem at all.

Crises aren't just problems to survive. They're the moments when trust is either forged or broken.

New on the blog → What to Do When Everything Goes Wrong: A Travel Advisor's Crisis Communication Guide

https://worldv.co/4tJvAmq

Have you had a crisis that turned into one of your best client stories?

Flights cancel. Hotels overbook. Plans collapse. Here's how to communicate with clients when things go wrong—and turn a crisis into your strongest client loyalty moment.

05/24/2026

What’s the story that finally got your team to buy in?

This week’s Unscripted Advantage dives into storytelling—not as fluff, but as the infrastructure leaders need to drive real change. I’m sharing how the right narrative can shift a room faster than any chart ever could.

How do you use stories to make change stick? Share your favorite tactic or story below!

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