Joshua Harrell

Call Website Contact the business

Joshua Harrell I'm Joshua Harrell, your go-to guy in the travel industry. I am the Chief Revenue Officer at WorldVia.

I am the author of the new book “Travel Marketeering” available on Amazon November 1st. With a vibrant journey spanning over 25 years, I've dipped my toes in many diverse worlds—travel, entertainment, fashion, and cosmetics, to name a few. Beyond the boardroom, I'm an avid thought leader and speaker, presenting insights and forward-thinking discussions at various travel industry events. I’m an accomplished author, having published books on time management and, most recently, Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency, a book that aims to be a comprehensive resource for travel advisors looking to become experts in marketing their businesses. I’ve also created content across many different mediums—live streams, radio, broadcast television, podcasts—you name it, and I know how to talk to the audience for it. Finding innovative ways for teams to seamlessly marry their brand's unique stories with what customers genuinely seek has been quite an adventure. I've polished my integrated marketing prowess and carved a niche as a pioneering brand and marketing maven. I pride myself on being a catalyst for positive evolution in the travel sector, always eager to challenge the status quo with bold and fresh ideas. My role at WorldVia spans our host agency, WorldVia Travel Network, and our consumer-facing travel website, worldvia.com. It's been a thrilling ride, and our team continues to garner top marks—we’ve been named Host Agency of the Year three times, most recently in 2024. Central to my work is fostering growth among travel agency owners and advisors, simplifying their operational needs to ensure success. At WorldVia, we collaborate with travel suppliers and unlock opportunities to enrich the travel ecosystem and benefit our members and the industry overall. When I'm not navigating the travel industry's exciting tides, I'm soaking up life in Atlanta, Georgia, with my family. My journey is fueled by a profound love for travel and a relentless drive to innovate, making every day an opportunity to inspire and be inspired.

10/20/2026

Here's a tiny client touch that beats any upgrade: a text the night before a nervous first-timer sails. "You're going to be great. Here's the one thing to do when you board."

That's Omoiyari—meeting the need before it's spoken. What's your version?

10/20/2026

Renée had five great messages saved on her phone and nobody to send them to.

Her leads had slowed down. Nobody new was asking. So she stopped waiting and made a list of 30 people who already knew her: past clients, near misses, the someday people, and the connectors.

A couple from a Danube river cruise. A woman who almost booked the Nile. A neighbor who has said "someday" about New Zealand at four different block parties.

Thirty days later, she had three bookings.

I wrote up the whole plan, week by week, with the scoreboard, the conversation starter, and the referral ask. It's about a 10-minute read, and you can start it Monday.

Read it here:
https://worldviatravelnetwork.com/blog/book-3-travel-clients-in-30-days

10/20/2026

I was talking with a travel advisor recently whose Greek-isles content series took off. More saves. More DMs. Bookings from people she'd never met. Then she moved on to a new platform.

This Saturday on Travel Marketeering Live: stop what isn't working, start one small experiment on top of what is, and scale what's already proven.

Saturday, October 24 · 12 PM ET · WorldVia Travel Network on YouTube
https://www.youtube.com/live/4YamSxeUKCw

10/20/2026

I was talking with a travel advisor recently whose Greek-isles content series took off. More saves. More DMs. Bookings from people she’d never met. Then she moved on to a new platform.

This Saturday on Travel Marketeering Live: stop what isn’t working, start one small experiment on top of what is, and scale what’s already proven.

Saturday, October 24 · 12 PM ET · WorldVia Travel Network on YouTube
https://www.youtube.com/live/4YamSxeUKCw

10/19/2026

Marisol (a composite advisor built from patterns I see all the time) sells small-ship sailings along the Croatian coast.

Eighteen people asked her about a trip. Only three ever got a real conversation. She was answering in one batch on Sunday nights, days after people reached out.

She started answering within the hour with one warm question. Same leads the next month, seven conversations.

She didn’t need one more follower. She needed to answer faster.

Watch the full episode: https://youtube.com/live/Wi-DPnZNjJw

10/19/2026

Grant plans Northern Lights trips to Iceland and Northern Norway. Last month he had 20 leads, 10 conversations, 8 proposals, and 1 booking.

Where's the leak?

He was sending five itineraries and a note that said, "Let me know what you think." That's homework, not a proposal. Two options, one reason each, and "reply yes and I'll send the deposit link" changed everything.

On the latest Travel Marketeering Live, we played a game called Name That Leak with five advisor months like Grant's. Not one of them needed to work harder. Every fix was small, and every one of them started with a number.

Watch the replay and play along:
https://www.youtube.com/live/Wi-DPnZNjJw

10/19/2026

Travel Marketeering has always come down to one idea: marketing, sales, and service aren't three jobs. They're one experience your client feels from the first hello to the welcome-home note.

Where does that experience break down in your business?

10/18/2026

The bravest thing a travel advisor can do isn’t cold calling. It isn’t going live. It isn’t even quoting a world cruise.

It’s opening the spreadsheet.

Here’s the reframe: your numbers are not a report card. They’re a map. A report card tells you how you did. A map tells you where to go next.

Watch the full episode: https://youtube.com/live/Wi-DPnZNjJw

10/18/2026

Hope is a lovely feeling. It is a terrible booking strategy.

Post something. Wait. Hope. Repeat. If that's been your fourth quarter, I get it. I've run on hope too.

On a recent Travel Marketeering Live, I laid out a different way: 30 days, 30 minutes a day, pointed at the people who already know you. Week one, reconnect. Week two, converse. Week three, propose. Week four, close and ask.

The goal is three bookings in a month, without chasing a single stranger.

We built the first ten names of our Warm 30 live, on a five-minute clock. A few brave folks even dropped the first name on their list in the chat.

Watch the replay:
https://www.youtube.com/live/osnlKEHASwI

10/18/2026

Sunday ritual: B5 journal, aubergine ink, and a line drawn across the page to start fresh. No goals. Just noticing.

What's one thing you noticed this week that you almost missed?

Address

New York, NY

Telephone

+19292490723

Website

Alerts

Be the first to know and let us send you an email when Joshua Harrell posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Joshua Harrell:

Shortcuts

Share