08/11/2026
Recently, content creator Hank Green received backlash from his audience after he disclosed using AI in his videos.
Now, people are discussing what the future of content creation and audience trust looks like in the age of AI 👉
Ideation, researching, outlining, building, polishing.
Creators are struggling to answer which parts of this creative process — if it all — are they allowed to outsource and optimize.
Do some parts carry more ethical weight than others?
Some audiences feel that using AI on less personal tasks — such as cleaning up grammar, deciphering complicated legal documents, and adding closed captions — feel pretty fair game.
However, once AI ventures into replacing taste, discernment, and personal storytelling, audiences can begin to feel wary. Especially for creators like Hank Green, who have positioned themselves as trustworthy educators.
While our team balances the integration of AI tools throughout the process, it’s the deep human thinking that challenges conventions, taps into the cultural zeitgeist, elevates taste and ultimately garners trust.
Some audiences argue that AI shouldn’t be used for any part of the process, but is it realistic?
With AI being integrated into nearly every tool and workplace, many creatives have shifted from whether to use AI to how to use it responsibly to keep up in the current job market.
Other creatives take a more firm stance, and hope that their outspoken refusal to participate can garner enough audience loyalty to keep them afloat.
