We are a comprehensive management and marketing company focused on outside-the-box marketing and promotions that are both efficient and effective. It all starts with establishing realistic goals: determining strengths and weaknesses, focusing on strengths, minimizing the weaknesses, developing, enhancing and growing the brand, developing and plan and then implementing it. Responsibilities in Artis
t and Product Development
- To elevate the profile, image and brand through promotional opportunities, online marketing and social media.
- To build a following on social media with compelling content.
- To develop strategic marketing plans with the team.
- To ensure a consistent image is projected through the life of a project.
- To secure sponsorships and endorsements.
- To conduct media training.
- To cultivate the artist's creative side (writing seminars and appointments, music lessons, performance critiques)
Responsibilities in Integrated Marketing
- To create compelling content for websites, blogs and social media outlets (Facebook, Twitter, Instagram, Snapchat, Periscope, etc.) that elevates the artist's profile or promotes the company's brand.
- To create digital resources for radio, syndicated radio and media outlets (newsletters, flash reports, specials)
- To monitor online outlets for marketing opportunities and greater exploitation, as well as to ensure that information is accurate and current.
- To always, always, ALWAYS discover new opportunities for exposure.
