What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 5pm Sunday 10am - 3pm

Lost Wave

We carry a full range of top-quality outdoor clothing and products to meet your every need as you explore all of the Northwoods' great adventures.

We carry men's and women's swimwear, casual and active tops and bottoms, winter coats and jackets, nordic and alpine ski apparel, bicycles, waterskis, wakeboards, paddleboards, and water tubes, as well as shoes, gloves, socks, and accessories. Stop in today to see our collection from brands like The North Face, Patagonia, Lole, Under Amour, Burton, Ronix, Hyperlite, Oakley, Trek, and many others!

08/29/2025

Summer clearance in the bike shop happening now through Labor day! Stop in to score some deals!

08/08/2025

Today through Tuesday! Come score the best deals of the summer!

05/23/2025

🚨SALE STARTS FRIDAY 9:00🚨
Get ready for the Lost Wave Memorial Weekend Barn Sale—the deals are BIGGER than ever!
🛍️ Up to 70% OFF ALL items while supplies last! Summer & Winter clothing 👟 Shoes for every season 🏕️ Outdoor gear and SO much more!
Don’t miss your chance to grab incredible finds at unbeatable prices! Come early for the best selection. See you there! 🏷️✨
Hours
Friday 9:00-5:00
Saturday 9:00-5:00
Sunday 10:00-3:00
Monday 10:00-3:00

05/06/2025

Hi there!
We are Lost Wave in Minocqua! Formerly known as BJ's Sportshop. The waves are pushing us in a similar direction that BJ Jacobi & family were inspired by for the past 40 years. You can expect the same great service, products, and even some familiar faces! If you want to join our team, please call or reply to this post. Or better yet, swing in to the bike shop and say hi!

We look forward to serving the Minocqua community and beyond!

Surfs Up!

03/13/2025

This Saturday will be our last day operating as Your Boat Club at BJ's Sportshop. Construction will begin on the main store starting next week under new ownership. They will plan to open the Bike Shop while the main store is under renovations. Please continue to follow this page as the new owners will continue to keep you updated on reopening and the progress of the construction. We wish them the best of luck!!

02/14/2025

Be sure to stop by our Annual President's Day Sale running through 2/18! All Winter Apparel and Gear is now 50% off along with many bikes and accessories in the Bike Shop!

02/11/2025

We will be opening at noon today due to staffing issues. We apologize for any inconvenience and we will see you soon!

01/21/2025

Our winter sale continues! +50% off select bike models!!🚲

01/15/2025

It’s time to make room for new models, so you get 50% OFF SELECT BIKES!😱

🚨🚲Get 50% off select models (more in store!) These savings are on in-stock models only and available sizes are listed in the photos. Call or message us here on Facebook if you have questions or want more information.

Do not miss these savings!!

01/10/2025

🚨Starts TODAY! Stop in and save BIG on winter gear, apparel, accessories, bikes, and everything in between! ❄️☃️

Address

917 Highway 51 N
Minocqua, WI
54548

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	10am - 3pm

Telephone

+17153563900

Website

http://www.lost-wave.com/

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