PR Project

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PR Project Your Brand. Your Workouts. AI-Driven Precision. At PR Project, our dream is to help you scale exponentially and individualize training for each athlete with ease.

10/21/2026

Meet the team behind PR Project! We’re lifelong coaches and athletes, who know endurance sports, software, and tech.

Louis is our founder, software engineer, and endurance coach—with a 2:29 marathon PR. He’s still coaching, still racing, and building the tools he uses every day.

Ryan is an endurance coach, athlete, and the voice of our brand. His experience includes coaching two state championship teams, earning two Nordic skiing team state titles, and racing everything from an Ironman to 13 Birkies.

Marcus brings years of Nordic skiing, running, and mountain biking to our strategy and athlete experience—keeping what we build grounded in what coaches actually need for their athletes: a platform that builds around them.

We’re building PR Project to help endurance coaches spend less time managing software and more time with their athletes. Real people, building for real coaches.

One roster. Different athletes. Different weeks. Every athlete has different goals, fitness levels, schedules, and train...
10/15/2026

One roster. Different athletes. Different weeks.

Every athlete has different goals, fitness levels, schedules, and training demands. So why should their weekly training structure look the same?

With PR Project, coaches can predetermine each athlete’s weekly structure around their availability, training phase, and individual needs — creating a foundation for truly individualized training plans.

✅ Build weekly structures around each athlete
✅ Align training with specific phases and goals
✅ Individualize plans without rebuilding everything from scratch
✅ Spend less time managing calendars and more time coaching

Your coaching methodology. Your training structure. Your athletes’ individual needs.

Want to see how PR Project can help you scale your coaching without sacrificing personalization? Send us a DM to learn more.

Your roster should be able to grow without your coaching becoming generic. Set the desired direction for each of your at...
10/01/2026

Your roster should be able to grow without your coaching becoming generic.

Set the desired direction for each of your athletes training phases, then tailor unique plans around each athlete’s fitness, availability, and race calendar.

PR Project helps you spend less time rebuilding schedules and more time coaching the people behind them.

Schedule a free demo at prproject.ai

Set the weekly structure once. Make it that perfect fit for each athlete.

Review and push workouts from the track, pool, or trail.

See how it works at prproject.ai

Stop spending your coaching hours building training plans. Start spending them coaching.PR Project is built to help endu...
09/18/2026

Stop spending your coaching hours building training plans. Start spending them coaching.

PR Project is built to help endurance coaches streamline the work behind the scenes while keeping you in control of your coaching methodology.

From athlete onboarding and individualized training plans to schedule adjustments, in-app messaging, and workouts delivered directly to your athletes Garmin/Apple Watch— PR Project helps take the repetitive work off your plate.

More time saved.
More athletes supported.
More time focused on the relationships that make great coaching possible.

Build better plans. Save time. Coach more.

🚀 Ready to see what PR Project can do for your coaching business?

Behind every elite performance is an elite plan.PR Project gives coaches one connected place to build individualized tra...
08/20/2026

Behind every elite performance is an elite plan.

PR Project gives coaches one connected place to build individualized training, monitor progress, and keep every athlete moving forward with purpose.

Less time managing spreadsheets. More time coaching what matters.

Ready to deliver smarter training at scale? Book a demo through the link in our bio.

Your athletes need your coaching — not your admin work.As your roster grows, so does the time spent managing training ph...
08/19/2026

Your athletes need your coaching — not your admin work.

As your roster grows, so does the time spent managing training phases, schedules, workouts, and athlete logistics.

PR Project helps endurance coaches automate the busywork while keeping you in control of the coaching.

Build individualized training. Manage your athletes. Deliver workouts seamlessly.

Less time managing. More time coaching.

Built for coaches who want to grow without sacrificing the quality of coaching that got them there.

Managing more athletes shouldn’t mean spending more time buried in admin work.PR Project combines AI-assisted planning, ...
08/18/2026

Managing more athletes shouldn’t mean spending more time buried in admin work.

PR Project combines AI-assisted planning, automated athlete onboarding, and in-app communication to help coaches scale their coaching without losing the personal connection.

Build individualized training plans.
Get athletes onboarded faster.
Communicate directly with your athletes.
Spend less time managing your platform—and more time coaching.

More athletes. More impact. Same level of control.

More athletes doesn’t have to mean less individualized coaching.The problem isn’t the number of athletes you coach — it’...
08/09/2026

More athletes doesn’t have to mean less individualized coaching.

The problem isn’t the number of athletes you coach — it’s the amount of time you spend managing everything behind the scenes.

PR Project helps coaches automate the busywork while keeping the coaching personal:

- Automated athlete onboarding
- AI-assisted individualized training plans
- Easy in-app athlete communication
- Workouts delivered directly to Garmin
- More athletes without losing control

Spend less time managing your coaching business. Spend more time actually coaching.

That’s the point of PR Project.

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Minneapolis, MN

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