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Simone Talarico Ross, Marketing Coach

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Simone Talarico Ross, Marketing Coach

I help coaches sign $1000+ clients in live virtual events. Join us here: https://bit.ly/SimonesGroup That's where I help them!

Hi, I’m Simone, a former Journalist turned Digital Marketer and Educator, and I help coaches and consultants sign $1,000+ clients using live virtual events such as webinars, workshops, masterclasses and challenges. I’m the Founder and Owner of Simone & Company, a platform where coaches can find resources to learn how to build a successful business, attract the clients they want to work with and ha

ve the freedom they aspire. A big portion of my students are like me, in their late 40s and older - no, we're not millennials, we didn't grow up with technology and we don't talk fast! My students come to me typically because they started a business after leaving a corporate job, or after the kids are grown, and now they are ready to build a business of their own, and be the true CEOs they're meant to be. But they're not getting clients consistently, they've got help in the past but the income is not coming every month and they need help! Join me for FREE trainings here: https://bit.ly/SimonesGroup

08/29/2026

Every week I watch smart business owners open ChatGPT ten times a day and still get nothing they can actually use.

It is not because the tool is broken. It is because nobody ever showed them there is a difference between chatting with AI and building a real system with it.

I used to do the exact same thing. Type a request, get a mediocre answer, quietly rewrite the whole thing myself, then decide AI just was not for my kind of business.

Turns out I was the missing piece, not the software.

Comment WORKSHOP and I'll save you a seat the moment doors open. You'll finally learn how to use AI as a real system for your business, not something you're constantly fighting with.

Just make sure to follow me first 👉🏼 , or Instagram won't let me DM you.

08/28/2026

Losing 1,000 followers wasn't the wake up call.

Not having my followers that are English speakers around the world seeing my posts was.

I've known for a while that posting mostly in Portuguese for weeks, after an event in Brazil, changed who Instagram shows my content to. I just hadn't sat down and figured out what to actually do about it, until recently.

Here's the part most people miss. Instagram isn't deciding who follows you forever. Every new post gets tested fresh with a small group first, and how that group responds decides how far it goes. So your account isn't locked into one audience permanently, but the pattern you've fed it recently absolutely shapes who ends up in that test group.

So starting now, I'm rebuilding that pattern on purpose. Different engagement, different signal, no paid ads, done in front of you.

If your reach has felt off lately, this might be part of why. And I'll be sharing the results of the strategies I'll be using so you can borrow it to use on your account.

08/24/2026

Celebrating a month since my husband had a major surgery!!! 👊🏼I haven't posted about this until now because I needed to actually live through it first.

My husband had major surgery four weeks ago. Between waking him up to keep him moving, making sure he ate the healing food he didn't want, and being present through a level of pain I'd never seen him in, most of my days belonged to him.

I still showed up for every single client call, Tuesdays, Wednesdays, Thursdays, because that work fulfills me and I refused to let it go. The repositioning strategy, the pricing conversations, the daily messages with founders about showing up authentically, all of that stayed mine.

What I handed off was everything else. The admin. My own content. The parts of running a business that don't need my heart in them, just my attention. AI held that for four weeks so I didn't have to choose between my husband and my clients.

He's recovering wonderfully. My business didn't drop a single ball. And this Wednesday I'm going live, on Instagram and YouTube, to walk through exactly which systems made that possible. More details coming soon.

Have you ever had to hold two things you love at the same time? Tell me below 👇🏼

08/18/2026

I started doing something with my clients that's completely changing the way they see their time.

It's not new content, and it's not a new service. It goes back to something that hasn't changed since my newsroom days: I don't touch strategy until I know exactly what's broken in a business first.

That part carried straight through, agency, workshops, mentorship, consulting.

Every version of this work started with the same instinct, ask better questions, find what's actually broken, then build the fix.

What's new is what happens after we find the fix. I've built AI into that process as a system, not a tool, something that runs quietly in the background and speeds up everything that comes next.

It's handling the parts that used to eat an entire afternoon, drafting, organizing, keeping the follow through moving even when nobody's actively thinking about it.

My clients are getting hours back every week they used to spend on ex*****on. And honestly, so am I, the same system that speeds up their business speeds up mine.

If you're curious how an AI system like this could work inside your business, comment AI below and I'll walk you through exactly how it works.

08/14/2026

Everyone's telling you to hire your way to growth. That advice is outdated.

Most business owners hire a social media manager or a virtual assistant for the exact same reason: content isn't happening consistently and it's costing them visibility. But that's usually the easiest gap to close with a system first, before it turns into a payroll line.

I see business owners hire out of panic, not strategy. They fill a role because the workload feels unbearable, not because they've actually mapped what needs a human and what doesn't.

Before your next hire, ask yourself one question: is this a people problem, or a systems problem?

What's the one task in your business that's eating your time right now? Comment below, I read every one 👇🏼

08/03/2026

My new clients this week weren't overwhelmed, if I'm honest, they'd just stopped seeing the point in posting.

Not because they ran out of ideas or time. Because they couldn't point to what any of it was actually doing for their business. No growth to show for it, so why keep showing up.

That's not a content problem. It's what happens when nobody's shown you the connection between what you post and what it's actually supposed to build.

We didn't touch a single AI tool in that session. We just went back to basics: what do you actually help people with, and does anyone reading your posts know that yet.

By the end they weren't just posting again, they understood why they were posting, which is the part that actually keeps you consistent long term.

Some things still take a real conversation to fix, not a prompt.

07/21/2026

AI is not gonna save your business. 🫨

The moment a business owner tells me they just implemented AI and nothing changed, I already know what happened.

It was never an AI problem.

Most businesses I work with came to me after spending thousands on tools, automations, and content strategies that produced exactly nothing. Not because the tools were bad. But because the foundation underneath them was cracked.

Implementing AI without looking at what’s working and fixing what's not working in your business, is like putting a high-performance engine into a car with no steering wheel. The power is real. The direction is not.

And right now, companies are announcing layoffs and calling it an “AI transformation” when what actually happened is they automated a mess they never fixed.

If your offer our product is fuzzy, AI produces more fuzzy content.
If your client journey has gaps, AI automates those gaps.
If you never understood why some clients said yes and others ghosted you, AI just scales that same guesswork.

The businesses that are actually winning with AI did one thing differently. They fixed the foundation first.

That’s the work I do before anything else gets built.

Not tools. Not content. Not campaigns. Strategy first. Structure first. Clarity first.

Then everything else actually works.

There, I said it. 💜

"

07/20/2026

Two years is embarrassing to admit out loud, but I said it anyway.🫨

For most of that time, Claude and ChatGPT were basically a fancy notepad for me. Captions, ideas, random questions at midnight, some documents and presentations... Useful, sure. Nowhere close to what they can actually do for a business with no team behind it.

Three months ago I stopped treating AI like a chat window and started treating it like infrastructure. The kind you build once and it keeps running quietly in the background: research done before a call, first drafts waiting in my inbox, systems that used to need a hire now just needing a setup.

That shift didn't happen by accident. It happened because I finally slowed down and treated the first weeks like what they actually are, the part where you and the tool learn each other before it's any good to you.

If you've been using AI to chat and nothing more, you're not behind. You just haven't gotten to the good part yet.

Make sure you follow me because I'll be showing you exactly where I started, what I did that was more effective and how my journey is going so you don't have to waste time like I did, and you can build your AI relationship to help you grow your business.

06/23/2026

Posting more was never the strategy. Instagram just made that impossible to ignore.

What nobody talks about is what happens before and after the post.

Before: how do you bring the right people to your feed without spending thousands on ads?

After: what happens when someone finds you, likes what they see, and then disappears because there was no next step waiting for them?

That gap is where most businesses are losing clients they already had in front of them.

The content is not the problem. What surrounds it is.

👇🏼 Comment DIAGNOSE and let's map out what yours is missing.

05/07/2026

Você viu a Francine e eu juntas semana passada, e essa reunião era o início de uma consultoria de verdade.

A primeira etapa de qualquer projeto meu de consultoria é o Briefing Comercial: onde eu paro, ouço e entendo o negócio em profundidade antes de sugerir qualquer coisa.

Sem isso, não existe estratégia. Existe chute.

Tudo que eu coletei aqui vai virar o Estudo Prévio, que é a fase de análise completa que define o escopo do projeto dela.

Se você se interessa por entender como funciona uma consultoria de negócios profissional, f**a aqui no perfil. Vou documentar cada fase. Você vai ver uma consultoria acontecendo na vida real.

Address

Los Angeles, CA

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+12135388270

Website

http://www.facebook.com/groups/livevirtualeventstrategies

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