Spencer Dennis

Spencer Dennis ⛳ scale.golf / golf-tech growth engine
🏌️‍♂️Architect
🏆 Built CoachNow. Acquired Twice
🎯 Ex pro golfer/coach
👇 Startup Cheat Codes

08/16/2026

If your pitching and chipping is garbage and you panic every time you're over the ball, you're not alone. When I'm struggling, here are the three things I check. Setup, weight forward and clubface open. Structure, backswing longer than the follow-through. Tempo, breathe out as you start the stroke. Works for me every time, maybe it'll work for you too.

08/12/2026

Anytime I'm working on short game, putting or chipping, I go to one-handers. Opposite hand on the inner elbow so you don't get false feedback. Builds clubface feel fast, and when I put both hands back on, I know exactly what's going on.

08/05/2026

Here's truth about your memory: you forget most of what you learn the moment you walk off the range, and it gets worse from there. ⁠
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There's real science behind it, and it's a big part of why we built Edufii, which later became CoachNow. ⁠
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If you're paying to get better at golf and you're not accounting for this, you might be lighting money on fire.⁠
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08/03/2026

There's a ton of noise right now about using AI to replace coaches in athlete and golf performance. ⁠
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I spent 20 years in high-performance golf and built CoachNow across 80+ sports and 140 countries, and if you're building software in this space, I think chasing "replace the coach" is the wrong instinct.⁠
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The founders who actually win here are solving for something most people are ignoring.⁠
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07/31/2026

Please don’t make this the one that pops off.⁠
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10 years making content on these channels. Underwhelming and unsuccessful.⁠
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Same stretch of time, I built an app that became the number one coaching app in the world. 80+ sports, 140 countries, acquired twice.⁠
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Anything I've done publicly outside that ecosystem? Nothing takes off.⁠
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Turns out the only thing people want to watch is content about making content. Fine. Here we are.⁠
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07/30/2026

One of the easiest traps to fall into after you raise a little money: the fancy marketing agency that's going to change everything.⁠
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It almost never does.⁠
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The part people miss is that marketing doesn't look anything like it did 10 or 15 years ago. Paying someone to spend your money faster on ads isn't a growth plan.⁠
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What actually moves is access. Somebody who already has the audience you're trying to reach.⁠
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That's the thing I'm building toward right now.⁠
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07/28/2026

Talked to an early stage founder today about building out a sales team.⁠
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"We'll just do pure commission." Everyone says it.⁠
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But if the product isn't expensive enough and there's no margin, there's no commission worth chasing. Nobody good takes that job. You burn people out and end up with folks who can't sell anyway.⁠
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Pay a real base. Add milestones that build equity or bonuses along the way. Then you've got somebody selling because they're stoked on the product — not chasing quota and pitching the wrong people to hit it.⁠
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07/27/2026

Swimming is the best exercise there is. But hitting range balls into a net? That's my meditation. ⁠
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It's so easy to keep the brain running until you burn yourself out. I do it all the time. ⁠
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15, 30 minutes working on my swing and everything else goes quiet. ⁠
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I don't know what it is for you. But if you've got something that lets your brain sit down for a minute — man, you gotta do it.⁠
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Most founders raising money are worried about the same thing: hearing no. I get it, but that's the wrong fear.A fast no ...
07/23/2026

Most founders raising money are worried about the same thing: hearing no. I get it, but that's the wrong fear.

A fast no is actually a favor. What hurts you is the maybe that drags things out to the ends of the Earth, six months, twelve months, while your product sits still.

What can you do instead of chasing capital? That's what this carousel is about.

And if you're gearing up to raise, I just put out a full video on doing it right.

Watch it here 👉 https://youtu.be/8OfFTavY894

Founders: what's the longest an investor has strung you along?

And if you're gearing up to raise, I just put out a full video on doing it right. 🔗 Link in bio

I talk to founders every week.⁠⁠The one I keep coming back to celebrate is Eric Duffet.⁠⁠He teaches high school full tim...
07/17/2026

I talk to founders every week.⁠
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The one I keep coming back to celebrate is Eric Duffet.⁠
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He teaches high school full time. ⁠
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Built ShotPattern on the side with no investors, no team, and no marketing budget.⁠
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I've spent nine months getting to know him, and his name keeps coming up when people ask me what a real golf business looks like.⁠
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I recently had him on the [golfhackz] podcast that you can listen to here https://youtu.be/kmitdYcdjI0?si=_CQXteEDC35H_glj and broke down some of the highlights in this post.⁠
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Part 2 (a deeper case study) drops soon in the scale.golf newsletter

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